A data profile of the people who buy, follow and care about Sustainable products in United Kingdom — modelled from more than twelve digital signal sources. Sustainable products has an estimated audience of 3,457,122 people in United Kingdom.
The average Sustainable products fan in United Kingdom is 39.5 years old, more female, and lives primarily in England.
The audience is concentrated in England, Greater London, South East.
Top brand affinities include The Sunday Telegraph, Ethical consumerism, Taylor Swift, with strongest over-indexing on The Sunday Telegraph (6.47× the country average).
Demographically, the Sustainable products audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Design Affinity, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Sustainable products fan in United Kingdom is more female, around 39.5 years old, with strong Design Affinity tendencies and a notable affinity for The Sunday Telegraph.
The key figures that characterise the Sustainable products profile in United Kingdom.
64.7% are female, 35.3% are male, average age 39.5.
| Metric | Value |
|---|---|
| Female | 64.7% |
| Male | 35.3% |
| Average age | 39.5 |
| Estimated audience size | 3,457,122 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 17% | |
| 20-29 | 23% | |
| 30-39 | 20% | |
| 40-49 | 19% | |
| 50+ | 21% |
of the worldwide Sustainable products audience comes from United Kingdom.
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 9.3% |
| Germany | 7.7% |
Where the Sustainable products audience in United Kingdom is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Wales | ~300K | 1.29× | |
| 02 | South West | ~300K | 1.15× | |
| 03 | Greater London | ~500K | 1.07× | |
| 04 | East of England | ~300K | 1.07× | |
| 05 | East Midlands | ~300K | 1.06× | |
| 06 | North West | ~400K | 1.05× | |
| 07 | South East | ~500K | 1.00× | |
| 08 | Northern Ireland | ~100K | 0.98× | |
| 09 | England | ~2.5M | 0.93× | |
| 10 | North East | ~100K | 0.93× | |
| 11 | West Midlands | ~100K | 0.89× | |
| 12 | Yorkshire and the Humber | ~200K | 0.86× | |
| 13 | Scotland | ~300K | 0.84× |
The strongest cross-interests of the Sustainable products audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | The Sunday Telegraph | News | 6.47× | ||
| 02 | Ethical consumerism | Shopping | 5.57× | ||
| 03 | Sustainable design | Business & Career | 5.39× | ||
| 04 | Taylor Swift | Music & Radio | 3.27× | ||
| 05 | Sustainable living | Home & Garden | 3.14× | ||
| 06 | Organic product | Food & Beverages | 3.11× | ||
| 07 | Anti-aging cream | Beauty & Wellness | 3.05× | ||
| 08 | Vegetarian cuisine | Food & Beverages | 2.98× | ||
| 09 | Sustainable energy | Home & Garden | 2.97× | ||
| 10 | New Balance | Fashion & Accessoires | 2.96× | ||
| 11 | Healthy habits | Health | 2.92× | ||
| 12 | Outdoor enthusiast | Sports | 2.75× | ||
| 13 | Uniqlo | Shopping | 2.58× | ||
| 14 | Harrods | Shopping | 2.30× | ||
| 15 | Healthy diet | Health | 2.06× | ||
| 16 | IKEA | Home & Garden | 1.92× | ||
| 17 | Primark | Shopping | 1.89× | ||
| 18 | Renovation | Home & Garden | 1.86× | ||
| 19 | H&M | Shopping | 1.85× | ||
| 20 | Well-being | Health | 1.79× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Design Affinity | PREMIUM | 1.80× | |
| Sustainability | BALANCE | 1.78× | |
| Luxury Orientation | PREMIUM | 1.68× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.59× | |
| Patriotism | CONSERVATISM | 0.62× | |
| Spirituality | BALANCE | 0.68× |
Sustainable products has an estimated audience of 3,457,122 people in United Kingdom, concentrated in England and Greater London.
64.7% of Sustainable products fans are female, 35.3% are male, with an average age of 39.5 years.
Sustainable products fans show strongest brand affinity for The Sunday Telegraph (6.47×), Ethical consumerism (5.57×), and Taylor Swift (3.27×) over the country average.
Sustainable products fans in United Kingdom are most concentrated in England (reach ~2.5M), Greater London (reach ~500K), and South East (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Sustainable products itself, the audience over-indexes on Ethical consumerism (5.57×), Taylor Swift (3.27×), Outdoor enthusiast (2.75×), and Harrods (2.3×) compared to the United Kingdom average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United Kingdom who actively search for Sustainable products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United Kingdom. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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