Sustainable products Audience in Germany
Sustainable products has an estimated audience of 2,844,431 people in Germany. 63.6% are female, 36.4% are male, average age 34.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sustainable energy, Renewable energy, Sustainable living, Hermès, Zero waste.
The average Sustainable products fan in Germany is 34.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sustainable energy, Renewable energy, Sustainable living, with strongest over-indexing on Sustainable energy (6.23× the country average). Demographically, the Sustainable products audience skews more female with an average age of 34.5, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Sustainable products fans
| Metric | Value |
|---|---|
| Female | 63.6% |
| Male | 36.4% |
| Average age | 34.5 |
| Estimated audience size | 2,844,431 |
Audience persona
The typical Sustainable products fan in Germany is more female, around 34.5 years old, with strong Sustainability tendencies and a notable affinity for Sustainable energy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 365,591 | 0.59× |
| Bayern | 250,542 | 0.55× |
| Baden-Württemberg | 194,237 | 0.5× |
| Hessen | 128,724 | 0.59× |
| Berlin | 107,724 | 0.85× |
| Niedersachsen | 89,446 | 0.32× |
| Sachsen-Anhalt | 89,051 | 1.21× |
| Thüringen | 88,254 | 1.22× |
| Brandenburg | 83,224 | 0.94× |
| Rheinland-Pfalz | 82,002 | 0.58× |
| Saarland | 80,292 | 2.3× |
| Mecklenburg-Vorpommern | 78,974 | 1.45× |
| Bremen | 72,586 | 2.98× |
| Sachsen | 71,353 | 0.51× |
| Schleswig-Holstein | 70,232 | 0.69× |
| Hamburg | 46,215 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sustainable energy | 6.23× | Home & Garden |
| Renewable energy | 4.69× | Business & Career |
| Sustainable living | 5.48× | Home & Garden |
| Hermès | 3.78× | Fashion & Accessoires |
| Zero waste | 7.13× | Home & Garden |
| Home construction | 4.08× | Home & Garden |
| IKEA | 2.83× | Home & Garden |
| Uniqlo | 4.72× | Shopping |
| Sustainable design | 7.3× | Business & Career |
| Vegetarian cuisine | 3.43× | Food & Beverages |
| Healthy habits | 3.42× | Health |
| Hosiery | 5.33× | Fashion & Accessoires |
| Primark | 3.13× | Shopping |
| Ethical consumerism | 4.76× | Shopping |
| Panties | 5.4× | Fashion & Accessoires |
| Landfill | 8.92× | Home & Garden |
| Sustainable Development Goals | 9.49× | Politics & Society |
| Reuse | 7.79× | Home & Garden |
| Recycling | 4.04× | Home & Garden |
| Plastic recycling | 8.12× | Politics & Society |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.01 |
| LGBTQ+ Identity | OPEN | 2.8 |
| Design Affinity | PREMIUM | 1.68 |
| Indulgence | JOY | 1.66 |
| Pet Ownership | JOY | 1.56 |
| Creativity | OPEN | 1.53 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.8% |
| United Kingdom | 9.3% |
| Germany | 7.7% |
See Sustainable products audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sustainable products have in Germany?
Sustainable products has an estimated audience of 2,844,431 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sustainable products fans?
63.6% of Sustainable products fans are female, 36.4% are male, with an average age of 34.5 years.
Which brands do Sustainable products fans like most?
Sustainable products fans show strongest brand affinity for Sustainable energy (6.23×), Renewable energy (4.69×), and Sustainable living (5.48×) over the country average.
Where do Sustainable products fans live in Germany?
Sustainable products fans in Germany are most concentrated in Nordrhein-Westfalen (reach 365,591), Bayern (reach 250,542), and Baden-Württemberg (reach 194,237). These three regions account for the largest share of the active audience.
What other brands do Sustainable products fans also like?
Beyond Sustainable products itself, the audience over-indexes on Renewable energy (4.69×), Sustainable living (5.48×), Hermès (3.78×), and Zero waste (7.13×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sustainable products. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.