Panties Audience in Germany

Panties has an estimated audience of 3,384,030 people in Germany. 73.0% are female, 27.0% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sports bra, Drop shipping, Bikini, Real property, Pajamas.

The average Panties fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sports bra, Drop shipping, Bikini, with strongest over-indexing on Sports bra (17.95× the country average). Demographically, the Panties audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Panties fans

Demographic split for Panties audience in Germany
MetricValue
Female73.0%
Male27.0%
Average age39.7
Estimated audience size3,384,030

Audience persona

The typical Panties fan in Germany is more female, around 39.7 years old, with strong Creativity tendencies and a notable affinity for Sports bra.

Top regions in Germany

Top regions ranked by reach for Panties in Germany
RegionReachAffinity
Nordrhein-Westfalen766,5361.04×
Bayern556,6881.02×
Baden-Württemberg458,6850.99×
Hessen360,6301.4×
Niedersachsen318,5410.97×
Berlin174,6491.15×
Rheinland-Pfalz165,6810.98×
Sachsen159,9210.96×
Schleswig-Holstein117,8620.97×
Brandenburg105,250
Thüringen85,0960.99×
Sachsen-Anhalt82,9600.95×
Hamburg76,537
Mecklenburg-Vorpommern54,6540.85×
Saarland33,9220.82×
Bremen26,5230.92×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Panties audience
BrandAffinityCategory
Sports bra17.95×Fashion & Accessoires
Drop shipping5.93×Shopping
Bikini8.13×Fashion & Accessoires
Real property8.18×Home & Garden
Pajamas8.78×Fashion & Accessoires
LingerieFashion & Accessoires
Oysho9.19×Fashion & Accessoires
ICloud6.66×Technology & Electronics
Pandora7.03×Fashion & Accessoires
Gina Tricot7.85×Fashion & Accessoires
Knitting4.34×Home & Garden
Social shopping8.43×Shopping
Tagesschau2.26×Movies & TV
Sex and the City3.91×Movies & TV
Leggings4.6×Fashion & Accessoires
Cutting board10.47×Home & Garden
Google News4.28×News
Western Union4.19×Business & Career
Spiegel Online2.13×News
TikTok1.76×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Panties audience
TraitClusterScore
CreativityOPEN2.06
Design AffinityPREMIUM1.75
Sports ActivityPOWER1.61
SustainabilityBALANCE1.56
Pet OwnershipJOY1.51
Luxury OrientationPREMIUM1.49

Worldwide distribution

Worldwide audience distribution share by country for Panties
CountryShare
United States16.1%
Japan6.5%
Italy6.4%

See Panties audiences in other countries

More Fashion & Accessoires audiences in Germany

Frequently asked questions

How many fans does Panties have in Germany?

Panties has an estimated audience of 3,384,030 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

What is the gender split and age of Panties fans?

73.0% of Panties fans are female, 27.0% are male, with an average age of 39.7 years.

Which brands do Panties fans like most?

Panties fans show strongest brand affinity for Sports bra (17.95×), Drop shipping (5.93×), and Bikini (8.13×) over the country average.

Where do Panties fans live in Germany?

Panties fans in Germany are most concentrated in Nordrhein-Westfalen (reach 766,536), Bayern (reach 556,688), and Baden-Württemberg (reach 458,685). These three regions account for the largest share of the active audience.

What other brands do Panties fans also like?

Beyond Panties itself, the audience over-indexes on Drop shipping (5.93×), Bikini (8.13×), Real property (8.18×), and Pajamas (8.78×) compared to the Germany average.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Panties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.