Panties Audience in Germany
Panties has an estimated audience of 3,384,030 people in Germany. 73.0% are female, 27.0% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Sports bra, Drop shipping, Bikini, Real property, Pajamas.
The average Panties fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Sports bra, Drop shipping, Bikini, with strongest over-indexing on Sports bra (17.95× the country average). Demographically, the Panties audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Creativity, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Panties fans
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 39.7 |
| Estimated audience size | 3,384,030 |
Audience persona
The typical Panties fan in Germany is more female, around 39.7 years old, with strong Creativity tendencies and a notable affinity for Sports bra.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 766,536 | 1.04× |
| Bayern | 556,688 | 1.02× |
| Baden-Württemberg | 458,685 | 0.99× |
| Hessen | 360,630 | 1.4× |
| Niedersachsen | 318,541 | 0.97× |
| Berlin | 174,649 | 1.15× |
| Rheinland-Pfalz | 165,681 | 0.98× |
| Sachsen | 159,921 | 0.96× |
| Schleswig-Holstein | 117,862 | 0.97× |
| Brandenburg | 105,250 | 1× |
| Thüringen | 85,096 | 0.99× |
| Sachsen-Anhalt | 82,960 | 0.95× |
| Hamburg | 76,537 | 1× |
| Mecklenburg-Vorpommern | 54,654 | 0.85× |
| Saarland | 33,922 | 0.82× |
| Bremen | 26,523 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sports bra | 17.95× | Fashion & Accessoires |
| Drop shipping | 5.93× | Shopping |
| Bikini | 8.13× | Fashion & Accessoires |
| Real property | 8.18× | Home & Garden |
| Pajamas | 8.78× | Fashion & Accessoires |
| Lingerie | 5× | Fashion & Accessoires |
| Oysho | 9.19× | Fashion & Accessoires |
| ICloud | 6.66× | Technology & Electronics |
| Pandora | 7.03× | Fashion & Accessoires |
| Gina Tricot | 7.85× | Fashion & Accessoires |
| Knitting | 4.34× | Home & Garden |
| Social shopping | 8.43× | Shopping |
| Tagesschau | 2.26× | Movies & TV |
| Sex and the City | 3.91× | Movies & TV |
| Leggings | 4.6× | Fashion & Accessoires |
| Cutting board | 10.47× | Home & Garden |
| Google News | 4.28× | News |
| Western Union | 4.19× | Business & Career |
| Spiegel Online | 2.13× | News |
| TikTok | 1.76× | Internet & Social Media |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Creativity | OPEN | 2.06 |
| Design Affinity | PREMIUM | 1.75 |
| Sports Activity | POWER | 1.61 |
| Sustainability | BALANCE | 1.56 |
| Pet Ownership | JOY | 1.51 |
| Luxury Orientation | PREMIUM | 1.49 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.1% |
| Japan | 6.5% |
| Italy | 6.4% |
See Panties audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Panties have in Germany?
Panties has an estimated audience of 3,384,030 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Panties fans?
73.0% of Panties fans are female, 27.0% are male, with an average age of 39.7 years.
Which brands do Panties fans like most?
Panties fans show strongest brand affinity for Sports bra (17.95×), Drop shipping (5.93×), and Bikini (8.13×) over the country average.
Where do Panties fans live in Germany?
Panties fans in Germany are most concentrated in Nordrhein-Westfalen (reach 766,536), Bayern (reach 556,688), and Baden-Württemberg (reach 458,685). These three regions account for the largest share of the active audience.
What other brands do Panties fans also like?
Beyond Panties itself, the audience over-indexes on Drop shipping (5.93×), Bikini (8.13×), Real property (8.18×), and Pajamas (8.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Panties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.