Rascasse Audience Intelligence

Panties Audience in United States

A data profile of the people who buy, follow and care about Panties in United States — modelled from more than twelve digital signal sources. Panties has an estimated audience of 15,475,125 people in United States.

#1525among Topic in United States#108in Fashion & Accessoires

The average Panties fan in United States is 39.8 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Planet Fitness, Lingerie, Trousers, with strongest over-indexing on Planet Fitness (2.35× the country average).

Demographically, the Panties audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Price Sensitivity, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Panties fan in United States is more female, around 39.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Planet Fitness.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Panties profile in United States.

Audience size
15.5M
in United States
Gender
72.5%♀
27.5% male
Age
39.8
average years
Country rank
#2244
Topic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Panties fans

72.5% are female, 27.5% are male, average age 39.8.

Fig. 02

Gender split

72.5%
Female
27.5%
Male
Demographic split for Panties audience in United States
MetricValue
Female72.5%
Male27.5%
Average age39.8
Estimated audience size15,475,125
Fig. 03

Age distribution

Ø 39.8
average years
Age distribution of the Panties audience in United States
Age bracketShare%
16-1916%
20-2920%
30-3922%
40-4922%
50+19%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Panties audience comes from United States.

Worldwide audience distribution share by country for Panties
CountryShare
United States16.1%
Japan6.5%
Italy6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Panties audience in United States is strongest.

Fig. 05

Top regions by affinity

Panties fans by region: top regions in United States
#RegionReachAffinity×
01Mississippi~200K1.40×
02Arkansas~200K1.29×
03Alabama~300K1.28×
04New Mexico~90K1.19×
05Alaska~40K1.18×
06Texas~1.5M1.17×
07Oklahoma~200K1.16×
08Louisiana~200K1.14×
09Georgia~500K1.13×
10Tennessee~300K1.11×
11Kentucky~200K1.10×
12Utah~200K1.08×
13Washington~300K1.07×
14Kansas~100K1.07×
15North Carolina~500K1.06×
16South Dakota~40K1.06×
17Indiana~300K1.04×
18Missouri~300K1.03×
19Illinois~500K1.02×
20Ohio~500K1.02×
21South Carolina~200K1.02×
22Oregon~200K1.02×
23Michigan~400K1.01×
24Arizona~300K1.01×
25West Virginia~70K1.01×
26Minnesota~200K0.98×
27Idaho~80K0.98×
28Wyoming~20K0.98×
29California~1.5M0.97×
30Florida~1M0.97×
31New York~800K0.97×
32Iowa~100K0.96×
33Nebraska~70K0.96×
34Hawaii~60K0.96×
35Montana~40K0.96×
36Pennsylvania~500K0.95×
37Colorado~200K0.95×
38Wisconsin~200K0.94×
39Nevada~100K0.92×
40New Jersey~400K0.90×
41Connecticut~100K0.90×
42Virginia~300K0.89×
43North Dakota~30K0.89×
44Maine~50K0.87×
45Maryland~200K0.86×
46Massachusetts~300K0.83×
47Delaware~40K0.82×
48New Hampshire~50K0.80×
49Washington, District of Columbia~40K0.77×
50Rhode Island~40K0.76×
Fig. 06

Affinity by region

Affinity by region — Panties, United States
0.76×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Panties audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Panties audience
#·InterestCategoryAffinity×
01Sun tanningBeauty & Wellness3.70×
02Mobile paymentBusiness & Career3.69×
03AerobicsSports3.45×
04Lane BryantFashion & Accessoires3.29×
05Diaper bagKids & Family3.19×
06LingerieFashion & Accessoires2.98×
07Handmade jewelryFashion & Accessoires2.55×
08Planet FitnessSports2.35×
09SwimsuitFashion & Accessoires2.28×
10Cyber MondayShopping2.25×
11TrousersFashion & Accessoires2.21×
12MetaphysicsBusiness & Career1.97×
13Nordstrom rackFashion & Accessoires1.95×
14Black Friday (shopping)Shopping1.94×
15ULTA BeautyBeauty & Wellness1.88×
16Men's clothingFashion & Accessoires1.82×
17Subscription business modelShopping1.80×
18BeachesTravel & Leisure1.64×
19Target CorporationShopping1.59×
20Trader Joe'sShopping1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Panties audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Panties audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.42×
ExtroversionTHRILL1.41×
IndulgenceJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Panties audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.73×
Family OrientationCONSERVATISM0.86×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Panties have in United States?

Panties has an estimated audience of 15,475,125 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Panties fans?

72.5% of Panties fans are female, 27.5% are male, with an average age of 39.8 years.

03

Which brands do Panties fans like most?

Panties fans show strongest brand affinity for Planet Fitness (2.35×), Lingerie (2.98×), and Trousers (2.21×) over the country average.

04

Where do Panties fans live in United States?

Panties fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Panties fans also like?

Beyond Panties itself, the audience over-indexes on Lingerie (2.98×), Trousers (2.21×), Diaper bag (3.19×), and Target Corporation (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Panties audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Panties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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