Panties Audience in United States

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Panties has an estimated audience of 15,475,125 people in United States. 72.5% are female, 27.5% are male, average age 39.8. Top regions: California, Texas, Florida. Top brand affinities: Goop, Governor of Michigan, Cherish (group), headspace, Wok.

The average Panties fan in United States is 39.8 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Goop, Governor of Michigan, Cherish (group), with strongest over-indexing on Goop (12.26× the country average). Demographically, the Panties audience skews more female with an average age of 39.8, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Panties fans

Demographic split for Panties audience in United States
MetricValue
Female72.5%
Male27.5%
Average age39.8
Estimated audience size15,475,125

Audience persona

The typical Panties fan in United States is more female, around 39.8 years old, with strong Sustainability tendencies and a notable affinity for Goop.

Top regions in United States

Top regions ranked by reach for Panties in United States
RegionReachAffinity
California1,728,6051.02×
Texas1,645,6851.24×
Florida1,029,7220.98×
New York852,0620.99×
Illinois549,7901.07×
Georgia546,5781.15×
North Carolina505,5361.09×
Pennsylvania503,5930.97×
Ohio503,4841.06×
Michigan406,0931×
New Jersey363,5910.92×
Tennessee352,8021.14×
Virginia349,5590.93×
Washington348,6811.12×
Arizona336,4291.06×
Indiana293,6651.04×
Alabama271,2861.25×
Missouri257,5011.03×
Massachusetts255,2910.84×
Colorado238,0700.98×
South Carolina236,2341.01×
Maryland226,6830.85×
Louisiana226,6771.14×
Wisconsin225,6190.97×
Kentucky222,4341.15×
Minnesota217,8380.98×
Oregon196,7631.11×
Oklahoma194,3741.13×
Mississippi169,2691.33×
Arkansas165,1671.3×
Utah155,1211.12×
Connecticut139,1050.9×
Nevada138,8280.93×
Kansas132,7751.09×
Iowa122,5340.96×
New Mexico92,7371.19×
Idaho75,4950.97×
Nebraska71,8530.93×
West Virginia67,5790.94×
Hawaii59,3620.89×
New Hampshire45,6550.75×
Maine43,2620.78×
Montana39,1090.91×
Alaska39,0061.18×
South Dakota36,6351.02×
Rhode Island35,5410.72×
Washington, District of Columbia34,1040.73×
Delaware33,3590.78×
North Dakota25,8550.81×
Wyoming21,6580.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Panties audience
BrandAffinityCategory
Goop12.26×Internet & Social Media
Governor of Michigan12.4×Politics & Society
Cherish (group)15.43×Music & Radio
headspace13.13×Health
Wok8.72×Food & Beverages
Historic site5.65×Arts & Culture
Google Home8.21×Technology & Electronics
Fairy godmother9.41×Literature
Grace Slick10.6×Music & Radio
Grinch4.75×Movies & TV
Vocal harmony5.34×Music & Radio
Hibachi8.74×Food & Beverages
JDSU3.11×Business & Career
Bank account2.51×Business & Career
Hardik Pandya15.03×Sports
CAC 404.98×Business & Career
Hipster8.64×Politics & Society
Mathcore7.08×Music & Radio
No Escape (1994 film)9.86×Movies & TV
Guitarist (magazine)9.89×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Panties audience
TraitClusterScore
SustainabilityBALANCE1.74
ExtroversionTHRILL1.55
Price SensitivityPREMIUM1.31
Sports ActivityPOWER1.27
Luxury OrientationPREMIUM1.26
CreativityOPEN1.2

Worldwide distribution

Worldwide audience distribution share by country for Panties
CountryShare
United States16.1%
Japan6.5%
Italy6.4%

See Panties audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Panties have in United States?

Panties has an estimated audience of 15,475,125 people in United States, concentrated in California and Texas.

What is the gender split and age of Panties fans?

72.5% of Panties fans are female, 27.5% are male, with an average age of 39.8 years.

Which brands do Panties fans like most?

Panties fans show strongest brand affinity for Goop (12.26×), Governor of Michigan (12.4×), and Cherish (group) (15.43×) over the country average.

Where do Panties fans live in United States?

Panties fans in United States are most concentrated in California (reach 1,728,605), Texas (reach 1,645,685), and Florida (reach 1,029,722). These three regions account for the largest share of the active audience.

What other brands do Panties fans also like?

Beyond Panties itself, the audience over-indexes on Governor of Michigan (12.4×), Cherish (group) (15.43×), headspace (13.13×), and Wok (8.72×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Panties. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.