Swimsuit Audience in United States

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Swimsuit has an estimated audience of 34,114,464 people in United States. 73.3% are female, 26.7% are male, average age 40.0. Top regions: Texas, California, Florida. Top brand affinities: Women's clothing, Old Navy, Dresses, Kohl's, Macy's.

The average Swimsuit fan in United States is 40.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Women's clothing, Old Navy, Dresses, with strongest over-indexing on Women's clothing (1.84× the country average). Demographically, the Swimsuit audience skews more female with an average age of 40.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Swimsuit fans

Demographic split for Swimsuit audience in United States
MetricValue
Female73.3%
Male26.7%
Average age40.0
Estimated audience size34,114,464

Audience persona

The typical Swimsuit fan in United States is more female, around 40.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Women's clothing.

Top regions in United States

Top regions ranked by reach for Swimsuit in United States
RegionReachAffinity
Texas3,181,1841.08×
California3,123,0400.83×
Florida1,741,8270.75×
New York1,438,8590.75×
Illinois1,401,2241.23×
Ohio991,9020.94×
Georgia973,4270.93×
Pennsylvania888,2660.77×
Michigan886,3940.99×
Missouri819,6791.49×
North Carolina819,5340.8×
Washington791,6971.16×
Tennessee791,1481.16×
Arizona709,1911.02×
Minnesota703,9861.44×
Indiana683,3571.1×
Wisconsin683,2121.33×
Colorado636,0971.18×
Virginia622,0300.75×
Alabama594,6041.25×
New Jersey580,3660.67×
Utah567,3821.86×
Louisiana500,2881.14×
Oregon484,1881.24×
Oklahoma448,9901.19×
Massachusetts442,8520.66×
Maryland434,0080.74×
South Carolina409,2840.8×
Iowa385,4691.37×
Kansas373,8111.39×
Kentucky354,1190.83×
Mississippi335,9151.2×
Arkansas335,5361.19×
Nevada248,8130.75×
Nebraska245,9441.44×
Idaho235,4651.38×
Connecticut191,7670.56×
Hawaii145,0900.99×
New Mexico122,0100.71×
South Dakota108,2731.37×
Montana108,0471.14×
West Virginia105,4630.66×
North Dakota87,5881.25×
Maine79,1030.65×
New Hampshire78,0270.58×
Alaska75,1031.03×
Washington, District of Columbia68,0000.66×
Rhode Island57,1820.53×
Delaware48,1540.51×
Wyoming47,6560.94×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Swimsuit audience
BrandAffinityCategory
Women's clothing1.84×Fashion & Accessoires
Old Navy1.91×Fashion & Accessoires
Dresses1.9×Fashion & Accessoires
Kohl's1.69×Shopping
Macy's1.76×Shopping
Bikini3.01×Fashion & Accessoires
Lingerie2.46×Fashion & Accessoires
Skirt2.33×Fashion & Accessoires
Boutiques1.6×Fashion & Accessoires
Undergarment1.84×Fashion & Accessoires
Men's clothing1.76×Fashion & Accessoires
Nordstrom rack1.93×Fashion & Accessoires
Skin1.51×Beauty & Wellness
Trousers1.82×Fashion & Accessoires
Nordstrom1.67×Shopping
Fashion Nova2.05×Shopping
One-piece swimsuit3.81×Fashion & Accessoires
Girl1.78×Kids & Family
Marshalls1.63×Fashion & Accessoires
Gender1.89×Politics & Society

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Swimsuit audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.15
SustainabilityBALANCE1.26
Luxury OrientationPREMIUM1.21
Price SensitivityPREMIUM1.19
ExtroversionTHRILL1.17
Sports ActivityPOWER1.16

Worldwide distribution

Worldwide audience distribution share by country for Swimsuit
CountryShare
United States22.1%
Italy5.6%
Brazil4.8%

See Swimsuit audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Swimsuit have in United States?

Swimsuit has an estimated audience of 34,114,464 people in United States, concentrated in Texas and California.

What is the gender split and age of Swimsuit fans?

73.3% of Swimsuit fans are female, 26.7% are male, with an average age of 40.0 years.

Which brands do Swimsuit fans like most?

Swimsuit fans show strongest brand affinity for Women's clothing (1.84×), Old Navy (1.91×), and Dresses (1.9×) over the country average.

Where do Swimsuit fans live in United States?

Swimsuit fans in United States are most concentrated in Texas (reach 3,181,184), California (reach 3,123,040), and Florida (reach 1,741,827). These three regions account for the largest share of the active audience.

What other brands do Swimsuit fans also like?

Beyond Swimsuit itself, the audience over-indexes on Old Navy (1.91×), Dresses (1.9×), Kohl's (1.69×), and Macy's (1.76×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Swimsuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.