A data profile of the people who buy, follow and care about Swimsuit in Brazil — modelled from more than twelve digital signal sources. Swimsuit has an estimated audience of 7,476,679 people in Brazil.
The average Swimsuit fan in Brazil is 40.9 years old, more female, and lives primarily in São Paulo.
The audience is concentrated in São Paulo, Rio de Janeiro, Minas Gerais.
The key figures that characterise the Swimsuit profile in Brazil.
73.0% are female, 27.0% are male, average age 40.9.
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 40.9 |
| Estimated audience size | 7,476,679 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 21% | |
| 30-39 | 23% | |
| 40-49 | 22% | |
| 50+ | 22% |
of the worldwide Swimsuit audience comes from Brazil.
| Country | Share |
|---|---|
| United States | 22.1% |
| Italy | 5.6% |
| Brazil | 4.8% |
Where the Swimsuit audience in Brazil is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Rio de Janeiro | ~900K | 1.29× | |
| 02 | Alagoas | ~100K | 1.15× | |
| 03 | Ceará | ~400K | 1.11× | |
| 04 | Rio Grande do Sul | ~500K | 1.08× | |
| 05 | Pernambuco | ~400K | 1.06× | |
| 06 | Sergipe | ~80K | 1.05× | |
| 07 | Rio Grande do Norte | ~100K | 1.04× | |
| 08 | Roraima | ~20K | 1.04× | |
| 09 | Federal District | ~100K | 1.03× | |
| 10 | Paraíba | ~200K | 1.02× | |
| 11 | Rondônia | ~60K | 1.02× | |
| 12 | Amapá | ~30K | 1.02× | |
| 13 | Santa Catarina | ~300K | 1.01× | |
| 14 | Acre | ~30K | 1.01× | |
| 15 | São Paulo | ~2M | 0.99× | |
| 16 | Amazonas | ~100K | 0.98× | |
| 17 | Paraná | ~400K | 0.95× | |
| 18 | Pará | ~200K | 0.95× | |
| 19 | Tocantins | ~50K | 0.95× | |
| 20 | Espírito Santo | ~100K | 0.94× | |
| 21 | Mato Grosso do Sul | ~100K | 0.94× | |
| 22 | Bahia | ~500K | 0.93× | |
| 23 | Maranhão | ~200K | 0.93× | |
| 24 | Piauí | ~100K | 0.93× | |
| 25 | Minas Gerais | ~700K | 0.92× | |
| 26 | Mato Grosso | ~100K | 0.88× | |
| 27 | Goiás | ~200K | 0.87× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Swimsuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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