A data profile of the people who buy, follow and care about Swimsuit in France — modelled from more than twelve digital signal sources. Swimsuit has an estimated audience of 5,208,638 people in France.
The average Swimsuit fan in France is 42.0 years old, more female, and lives primarily in Île-de-France.
The audience is concentrated in Île-de-France, Provence-Alpes-Côte d'Azur, Auvergne-Rhône-Alpes.
Top brand affinities include Women's clothing, Undergarment, Lingerie, with strongest over-indexing on Women's clothing (1.76× the country average).
Demographically, the Swimsuit audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Price Sensitivity, Creativity.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 13 regions tracked by Rascasse.
The typical Swimsuit fan in France is more female, around 42.0 years old, with strong Price Sensitivity tendencies and a notable affinity for Women's clothing.
The key figures that characterise the Swimsuit profile in France.
73.0% are female, 27.0% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 73.0% |
| Male | 27.0% |
| Average age | 42.0 |
| Estimated audience size | 5,208,638 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 21% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 26% |
of the worldwide Swimsuit audience comes from France.
| Country | Share |
|---|---|
| United States | 22.1% |
| Italy | 5.6% |
| Brazil | 4.8% |
Where the Swimsuit audience in France is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Provence-Alpes-Côte d'Azur | ~700K | 1.76× | |
| 02 | Île-de-France | ~1.5M | 1.41× | |
| 03 | Auvergne-Rhône-Alpes | ~700K | 1.09× | |
| 04 | Grand Est | ~400K | 1.07× | |
| 05 | Occitanie | ~500K | 1.05× | |
| 06 | Brittany | ~300K | 0.99× | |
| 07 | Corsica | ~20K | 0.95× | |
| 08 | Hauts-de-France | ~400K | 0.94× | |
| 09 | Nouvelle-Aquitaine | ~400K | 0.92× | |
| 10 | Pays de la Loire | ~300K | 0.92× | |
| 11 | Centre-Val de Loire | ~200K | 0.87× | |
| 12 | Normandy | ~200K | 0.83× | |
| 13 | Bourgogne-Franche-Comté | ~200K | 0.82× |
The strongest cross-interests of the Swimsuit audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Gown | Fashion & Accessoires | 2.81× | ||
| 02 | Bikini | Fashion & Accessoires | 2.80× | ||
| 03 | Brassiere | Food & Beverages | 2.79× | ||
| 04 | Promod | Fashion & Accessoires | 2.50× | ||
| 05 | Skirt | Fashion & Accessoires | 2.41× | ||
| 06 | Stradivarius | Shopping | 2.40× | ||
| 07 | Gémo | Fashion & Accessoires | 2.30× | ||
| 08 | Blouse | Fashion & Accessoires | 2.24× | ||
| 09 | Lingerie | Fashion & Accessoires | 2.17× | ||
| 10 | Undergarment | Fashion & Accessoires | 2.13× | ||
| 11 | Girl | Kids & Family | 2.03× | ||
| 12 | Dresses | Fashion & Accessoires | 1.91× | ||
| 13 | Ready-to-wear | Fashion & Accessoires | 1.88× | ||
| 14 | Primark | Shopping | 1.80× | ||
| 15 | Women's clothing | Fashion & Accessoires | 1.76× | ||
| 16 | Etam | Fashion & Accessoires | 1.66× | ||
| 17 | Woman | Kids & Family | 1.63× | ||
| 18 | H&M | Shopping | 1.62× | ||
| 19 | La Redoute | Shopping | 1.59× | ||
| 20 | Footwear | Fashion & Accessoires | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 1.24× | |
| Creativity | OPEN | 1.22× | |
| Extroversion | THRILL | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.75× | |
| Career Orientation | POWER | 0.80× | |
| Early Adopter Mentality | POWER | 0.83× |
Swimsuit has an estimated audience of 5,208,638 people in France, concentrated in Île-de-France and Provence-Alpes-Côte d'Azur.
73.0% of Swimsuit fans are female, 27.0% are male, with an average age of 42.0 years.
Swimsuit fans show strongest brand affinity for Women's clothing (1.76×), Undergarment (2.13×), and Lingerie (2.17×) over the country average.
Swimsuit fans in France are most concentrated in Île-de-France (reach ~1.5M), Provence-Alpes-Côte d'Azur (reach ~700K), and Auvergne-Rhône-Alpes (reach ~700K). These three regions account for the largest share of the active audience.
Beyond Swimsuit itself, the audience over-indexes on Undergarment (2.13×), Lingerie (2.17×), Dresses (1.91×), and Promod (2.5×) compared to the France average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Swimsuit. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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