A data profile of the people who buy, follow and care about Brassiere in France — modelled from more than twelve digital signal sources. Brassiere has an estimated audience of 2,953,570 people in France.
Brassiere has an estimated audience of 2,953,570 people in France. 77.5% are female, 22.5% are male, average age 42.4. Top brand affinities: Love & Sex, Christmas Gift, Biotherm, Christmas tree, Oysho.
Top brand affinities include Love & Sex, Christmas Gift, Biotherm, with strongest over-indexing on Love & Sex (279.25× the country average).
Demographically, the Brassiere audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Mindfulness, Patriotism.
The typical Brassiere fan in France is more female, around 42.4 years old, with strong Mindfulness tendencies and a notable affinity for Love & Sex.
The key figures that characterise the Brassiere profile in France.
77.5% are female, 22.5% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 77.5% |
| Male | 22.5% |
| Average age | 42.4 |
| Estimated audience size | 2,953,570 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide Brassiere audience comes from France.
| Country | Share |
|---|---|
| United States | 20.2% |
| Italy | 6.5% |
| Japan | 6.0% |
The strongest cross-interests of the Brassiere audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Love & Sex | Kids & Family | 279.25× | ||
| 02 | Christmas Gift | Kids & Family | 21.54× | ||
| 03 | Rimmel | Beauty & Wellness | 19.02× | ||
| 04 | Eyeglass prescription | Health | 18.50× | ||
| 05 | Biotherm | Beauty & Wellness | 18.17× | ||
| 06 | Christmas tree | Kids & Family | 16.37× | ||
| 07 | Breast Cancer awareness | Health | 10.26× | ||
| 08 | Hormone | Health | 9.89× | ||
| 09 | Oysho | Fashion & Accessoires | 9.78× | ||
| 10 | Girl power | Politics & Society | 9.71× | ||
| 11 | Major League Soccer | Sports | 8.15× | ||
| 12 | Sustainable products | Politics & Society | 8.00× | ||
| 13 | Zoom lens | Technology & Electronics | 6.74× | ||
| 14 | Kitchen garden | Home & Garden | 6.66× | ||
| 15 | Caudalie | Beauty & Wellness | 5.94× | ||
| 16 | Pajamas | Fashion & Accessoires | 5.48× | ||
| 17 | Comptoir des Cotonniers | Fashion & Accessoires | 5.08× | ||
| 18 | Lingerie | Fashion & Accessoires | 3.80× | ||
| 19 | Kitchen | Home & Garden | 2.60× | ||
| 20 | Monoprix | Shopping | 2.44× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 2.53× | |
| Patriotism | CONSERVATISM | 2.24× | |
| Extroversion | THRILL | 1.59× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.67× | |
| Social Media Usage | JOY | 0.89× | |
| Spirituality | BALANCE | 0.91× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in France who actively search for Brassiere. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across France. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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