Rascasse Audience Intelligence

Brassiere Audience in United States

A data profile of the people who buy, follow and care about Brassiere in United States — modelled from more than twelve digital signal sources. Brassiere has an estimated audience of 21,987,253 people in United States.

#44among Touchpoint in United States#127in Food & Beverages

The average Brassiere fan in United States is 41.4 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Planet Fitness, Diaper bag, Beaches, with strongest over-indexing on Planet Fitness (2.53× the country average).

Demographically, the Brassiere audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Brassiere fan in United States is more female, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Planet Fitness.

Category: Food & Beverages · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Brassiere profile in United States.

Audience size
22M
in United States
Gender
84.8%♀
15.2% male
Age
41.4
average years
Country rank
#1454
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

+7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Brassiere fans

84.8% are female, 15.2% are male, average age 41.4.

Fig. 02

Gender split

84.8%
Female
15.2%
Male
Demographic split for Brassiere audience in United States
MetricValue
Female84.8%
Male15.2%
Average age41.4
Estimated audience size21,987,253
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Brassiere audience in United States
Age bracketShare%
16-1915%
20-2918%
30-3920%
40-4923%
50+24%
Fig. 04

Worldwide distribution

20.2%

of the worldwide Brassiere audience comes from United States.

Worldwide audience distribution share by country for Brassiere
CountryShare
United States20.2%
Italy6.5%
Japan6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Brassiere audience in United States is strongest.

Fig. 05

Top regions by affinity

Brassiere fans by region: top regions in United States
#RegionReachAffinity×
01Missouri~500K1.52×
02New York~1.5M1.22×
03Louisiana~300K1.13×
04Utah~200K1.11×
05Washington~500K1.10×
06Alaska~50K1.10×
07Nevada~200K1.09×
08Hawaii~100K1.08×
09Washington, District of Columbia~70K1.07×
10California~2.5M1.06×
11Virginia~600K1.06×
12Tennessee~500K1.05×
13Oregon~300K1.05×
14Arizona~500K1.04×
15Illinois~800K1.03×
16North Carolina~700K1.03×
17Idaho~100K1.03×
18Pennsylvania~800K1.02×
19Georgia~700K1.02×
20Connecticut~200K1.02×
21New Jersey~600K1.01×
22Maryland~400K1.01×
23Massachusetts~400K1.00×
24Arkansas~200K1.00×
25Montana~60K1.00×
26Texas~2M0.99×
27Kansas~200K0.99×
28New Hampshire~90K0.99×
29Maine~80K0.99×
30Oklahoma~200K0.98×
31Michigan~600K0.97×
32Minnesota~300K0.97×
33Kentucky~300K0.97×
34Ohio~600K0.96×
35Indiana~400K0.96×
36West Virginia~100K0.96×
37Rhode Island~70K0.96×
38South Carolina~300K0.95×
39Mississippi~200K0.95×
40Colorado~300K0.94×
41North Dakota~40K0.94×
42Vermont~40K0.94×
43Wisconsin~300K0.93×
44Nebraska~100K0.93×
45Delaware~60K0.93×
46South Dakota~50K0.93×
47Iowa~200K0.92×
48Alabama~300K0.91×
49New Mexico~100K0.90×
50Florida~1.5M0.89×
Fig. 06

Affinity by region

Affinity by region — Brassiere, United States
0.89×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Brassiere audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Brassiere audience
#·InterestCategoryAffinity×
01Diaper bagKids & Family3.64×
02LeggingsFashion & Accessoires2.54×
03Planet FitnessSports2.53×
04LingerieFashion & Accessoires2.43×
05SwimsuitFashion & Accessoires2.34×
06MoisturizerHome & Garden2.25×
07Google NewsNews2.19×
08Cyber MondayShopping2.14×
09SkirtFashion & Accessoires2.10×
10Nordstrom rackFashion & Accessoires2.03×
11TrousersFashion & Accessoires2.01×
12Black Friday (shopping)Shopping1.91×
13Subscription business modelShopping1.81×
14BeachesTravel & Leisure1.76×
15Skin careBeauty & Wellness1.68×
16Trader Joe'sShopping1.67×
17Men's clothingFashion & Accessoires1.66×
18FragrancesBeauty & Wellness1.58×
19Beauty salonsBeauty & Wellness1.54×
20Target CorporationShopping1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Brassiere audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Brassiere audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.53×
Price SensitivityPREMIUM1.52×
SustainabilityBALANCE1.42×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Brassiere audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.54×
Risk AppetiteTHRILL0.83×
Urban LifestyleOPEN0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Brassiere have in United States?

Brassiere has an estimated audience of 21,987,253 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Brassiere fans?

84.8% of Brassiere fans are female, 15.2% are male, with an average age of 41.4 years.

03

Which brands do Brassiere fans like most?

Brassiere fans show strongest brand affinity for Planet Fitness (2.53×), Diaper bag (3.64×), and Beaches (1.76×) over the country average.

04

Where do Brassiere fans live in United States?

Brassiere fans in United States are most concentrated in California (reach ~2.5M), Texas (reach ~2M), and New York (reach ~1.5M). These three regions account for the largest share of the active audience.

05

What other brands do Brassiere fans also like?

Beyond Brassiere itself, the audience over-indexes on Diaper bag (3.64×), Beaches (1.76×), Trousers (2.01×), and Swimsuit (2.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Brassiere audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Brassiere. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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