Brassiere Audience in United States

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Brassiere has an estimated audience of 21,987,253 people in United States. 84.8% are female, 15.2% are male, average age 41.4. Top regions: California, Texas, New York. Top brand affinities: Product design, Pro-Ject, JDSU, Home equity, Bank account.

The average Brassiere fan in United States is 41.4 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Product design, Pro-Ject, JDSU, with strongest over-indexing on Product design (4.86× the country average). Demographically, the Brassiere audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Sustainability, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Touchpoint

Demographics of Brassiere fans

Demographic split for Brassiere audience in United States
MetricValue
Female84.8%
Male15.2%
Average age41.4
Estimated audience size21,987,253

Audience persona

The typical Brassiere fan in United States is more female, around 41.4 years old, with strong Sustainability tendencies and a notable affinity for Product design.

Top regions in United States

Top regions ranked by reach for Brassiere in United States
RegionReachAffinity
California2,723,5191.13×
Texas2,005,1111.06×
New York1,590,9601.29×
Florida1,374,0790.92×
Illinois795,8301.09×
Pennsylvania765,0981.03×
Georgia704,1891.04×
North Carolina695,6151.05×
Ohio626,9160.93×
Missouri593,6131.67×
New Jersey591,1331.06×
Virginia580,5431.08×
Michigan580,3701.01×
Washington483,3051.1×
Tennessee465,7201.06×
Arizona463,8041.03×
Massachusetts445,1121.03×
Indiana391,2390.97×
Maryland371,4740.98×
Louisiana338,5981.19×
Colorado331,2860.96×
South Carolina315,1530.95×
Wisconsin314,1880.95×
Minnesota309,8540.98×
Oregon268,5771.07×
Alabama266,2970.87×
Kentucky265,8090.96×
Oklahoma248,4821.02×
Nevada245,3591.15×
Utah226,6761.15×
Connecticut221,2271×
Arkansas179,5150.99×
Kansas174,2321.01×
Iowa160,9060.89×
Mississippi149,2200.82×
Idaho111,3881.01×
Hawaii110,9341.17×
Nebraska92,1450.84×
West Virginia87,2580.85×
New Mexico86,5150.78×
New Hampshire81,4130.94×
Washington, District of Columbia79,8791.21×
Maine79,5871.01×
Rhode Island62,2790.89×
Montana55,8150.92×
Alaska49,9411.06×
Delaware43,8870.72×
South Dakota41,8700.82×
North Dakota34,3300.76×
Vermont31,1290.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Brassiere audience
BrandAffinityCategory
Product design4.86×Business & Career
Pro-Ject4.7×Music & Radio
JDSU3.06×Business & Career
Home equity1.8×Home & Garden
Bank account1.53×Business & Career
Joshua Jackson2.64×Movies & TV
9NEWS (KUSA)2.85×Movies & TV
Nebraska Cornhuskers football2.03×Sports
Charlamagne Tha God5.33×Movies & TV
Jesse Plemons1.87×Movies & TV
Urban horticulture1.55×Home & Garden
Jaws2.32×Movies & TV
Women's empowerment1.74×Politics & Society
Iron Man (film)1.83×Movies & TV
Gilt.com3.09×Shopping
Home staging1.79×Home & Garden
Jeep Wagoneer1.91×Cars & Mobility
Janitor2.04×Home & Garden
EL FINANCIERO4.86×Business & Career
Meals on Wheels1.74×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Brassiere audience
TraitClusterScore
SustainabilityBALANCE1.41
ExtroversionTHRILL1.32
CreativityOPEN1.23
Price SensitivityPREMIUM1.19
Design AffinityPREMIUM1.15
IndulgenceJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Brassiere
CountryShare
United States20.2%
Italy6.5%
Japan6.0%

See Brassiere audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Brassiere have in United States?

Brassiere has an estimated audience of 21,987,253 people in United States, concentrated in California and Texas.

What is the gender split and age of Brassiere fans?

84.8% of Brassiere fans are female, 15.2% are male, with an average age of 41.4 years.

Which brands do Brassiere fans like most?

Brassiere fans show strongest brand affinity for Product design (4.86×), Pro-Ject (4.7×), and JDSU (3.06×) over the country average.

Where do Brassiere fans live in United States?

Brassiere fans in United States are most concentrated in California (reach 2,723,519), Texas (reach 2,005,111), and New York (reach 1,590,960). These three regions account for the largest share of the active audience.

What other brands do Brassiere fans also like?

Beyond Brassiere itself, the audience over-indexes on Pro-Ject (4.7×), JDSU (3.06×), Home equity (1.8×), and Bank account (1.53×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Brassiere. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.