Boutiques Audience in United States

Boutiques logo

Boutiques has an estimated audience of 69,295,964 people in United States. 71.4% are female, 28.6% are male, average age 40.7. Top regions: Texas, California, Florida. Top brand affinities: Children's clothing, Blouse, Hair iron, Free People, Aerie (American Eagle Outfitters).

The average Boutiques fan in United States is 40.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Children's clothing, Blouse, Hair iron, with strongest over-indexing on Children's clothing (1.55× the country average). Demographically, the Boutiques audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Extroversion, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Touchpoint

Demographics of Boutiques fans

Demographic split for Boutiques audience in United States
MetricValue
Female71.4%
Male28.6%
Average age40.7
Estimated audience size69,295,964

Audience persona

The typical Boutiques fan in United States is more female, around 40.7 years old, with strong Extroversion tendencies and a notable affinity for Children's clothing.

Top regions in United States

Top regions ranked by reach for Boutiques in United States
RegionReachAffinity
Texas9,465,6991.59×
California8,143,6441.07×
Florida5,013,4841.07×
New York4,016,6251.04×
Georgia2,519,2801.18×
North Carolina2,499,4751.2×
Illinois2,259,6880.98×
Tennessee1,877,4581.35×
Pennsylvania1,792,8970.77×
Louisiana1,634,2771.83×
Ohio1,628,2590.76×
Virginia1,560,2290.92×
Alabama1,433,2501.48×
New Jersey1,405,4270.8×
Massachusetts1,362,3151×
Michigan1,340,5280.74×
South Carolina1,317,0041.26×
Washington1,306,9230.94×
Missouri1,251,1501.12×
Indiana1,187,6090.94×
Minnesota1,179,4641.19×
Arizona1,171,5420.83×
Colorado1,097,4951×
Kentucky1,016,3551.17×
Mississippi911,4421.6×
Maryland873,5250.73×
Arkansas860,3181.51×
Oklahoma857,8511.11×
Wisconsin836,6890.8×
Oregon767,6200.97×
Kansas616,8111.13×
Utah593,1990.96×
Iowa541,5810.95×
Nevada506,6600.76×
Connecticut477,3610.69×
Nebraska394,6121.14×
Hawaii317,2221.06×
New Mexico298,4400.86×
Idaho269,5390.78×
West Virginia243,2880.75×
New Hampshire217,7680.8×
Washington, District of Columbia184,1940.88×
North Dakota182,1681.28×
South Dakota178,2111.11×
Rhode Island155,9020.71×
Montana151,0960.79×
Maine148,8280.6×
Delaware142,7420.75×
Alaska104,1840.7×
Vermont83,6620.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Boutiques audience
BrandAffinityCategory
Children's clothing1.55×Fashion & Accessoires
Blouse1.6×Fashion & Accessoires
Hair iron1.56×Beauty & Wellness
Free People1.52×Fashion & Accessoires
Aerie (American Eagle Outfitters)1.59×
Infant bodysuit1.54×Kids & Family
Aerie1.55×Shopping
Princess Polly1.87×Fashion & Accessoires
Beauty Makeup1.53×Beauty & Wellness
Belk1.56×Fashion & Accessoires
Maurices1.72×Fashion & Accessoires
Jumpsuit1.62×Fashion & Accessoires
Infant bed1.54×Home & Garden
Wedding Planners1.5×Kids & Family
Pink (Victoria's Secret)1.57×Fashion & Accessoires
Cardigan (sweater)1.62×Fashion & Accessoires
JoJo Siwa1.51×Movies & TV
Tankini1.75×Fashion & Accessoires
Zulily1.64×Kids & Family
Spanx1.58×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Boutiques audience
TraitClusterScore
ExtroversionTHRILL1.48
Price SensitivityPREMIUM1.1
Design AffinityPREMIUM1.07
CreativityOPEN1.05
SustainabilityBALANCE1.01
IndulgenceJOY1.01

Worldwide distribution

Worldwide audience distribution share by country for Boutiques
CountryShare
United States17.0%
Italy5.3%
Japan5.2%

See Boutiques audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Boutiques have in United States?

Boutiques has an estimated audience of 69,295,964 people in United States, concentrated in Texas and California.

What is the gender split and age of Boutiques fans?

71.4% of Boutiques fans are female, 28.6% are male, with an average age of 40.7 years.

Which brands do Boutiques fans like most?

Boutiques fans show strongest brand affinity for Children's clothing (1.55×), Blouse (1.6×), and Hair iron (1.56×) over the country average.

Where do Boutiques fans live in United States?

Boutiques fans in United States are most concentrated in Texas (reach 9,465,699), California (reach 8,143,644), and Florida (reach 5,013,484). These three regions account for the largest share of the active audience.

What other brands do Boutiques fans also like?

Beyond Boutiques itself, the audience over-indexes on Blouse (1.6×), Hair iron (1.56×), Free People (1.52×), and Aerie (American Eagle Outfitters) (1.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.