Rascasse Audience Intelligence

Boutiques Audience in United States

A data profile of the people who buy, follow and care about Boutiques in United States — modelled from more than twelve digital signal sources. Boutiques has an estimated audience of 69,295,964 people in United States.

#4among Touchpoint in United States#7in Fashion & Accessoires

The average Boutiques fan in United States is 40.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Children's clothing, Blouse, Hair iron, with strongest over-indexing on Children's clothing (1.55× the country average).

Demographically, the Boutiques audience skews more female with an average age of 40.7, and over-indexes on personality traits such as Creativity, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Boutiques fan in United States is more female, around 40.7 years old, with strong Creativity tendencies and a notable affinity for Children's clothing.

Category: Fashion & Accessoires · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Boutiques profile in United States.

Audience size
69.3M
in United States
Gender
71.4%♀
28.6% male
Age
40.7
average years
Country rank
#202
Touchpoint in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Boutiques fans

71.4% are female, 28.6% are male, average age 40.7.

Fig. 02

Gender split

71.4%
Female
28.6%
Male
Demographic split for Boutiques audience in United States
MetricValue
Female71.4%
Male28.6%
Average age40.7
Estimated audience size69,295,964
Fig. 03

Age distribution

Ø 40.7
average years
Age distribution of the Boutiques audience in United States
Age bracketShare%
16-1917%
20-2919%
30-3920%
40-4922%
50+24%
Fig. 04

Worldwide distribution

17.0%

of the worldwide Boutiques audience comes from United States.

Worldwide audience distribution share by country for Boutiques
CountryShare
United States17.0%
Italy5.3%
Japan5.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Boutiques audience in United States is strongest.

Fig. 05

Top regions by affinity

Boutiques fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~1.5M1.72×
02Mississippi~900K1.57×
03Alabama~1.5M1.47×
04Texas~8.5M1.42×
05Arkansas~800K1.38×
06Wyoming~100K1.36×
07North Dakota~200K1.28×
08Tennessee~1.5M1.23×
09South Carolina~1.5M1.22×
10Kansas~600K1.17×
11North Carolina~2.5M1.16×
12Minnesota~1M1.15×
13Kentucky~1M1.13×
14South Dakota~200K1.13×
15Georgia~2.5M1.11×
16Nebraska~400K1.10×
17Missouri~1M1.07×
18New York~4M1.06×
19Massachusetts~1.5M1.04×
20Oklahoma~800K1.03×
21California~8M1.02×
22Florida~5M1.02×
23Ohio~2M1.02×
24Hawaii~300K1.00×
25Colorado~1M0.96×
26New Hampshire~300K0.95×
27Virginia~1.5M0.93×
28Iowa~500K0.92×
29Illinois~2M0.90×
30Arizona~1.5M0.90×
31Utah~600K0.89×
32Delaware~200K0.89×
33New Jersey~1.5M0.88×
34Oregon~700K0.88×
35Indiana~1M0.87×
36Alaska~100K0.87×
37Washington, District of Columbia~200K0.85×
38Connecticut~600K0.84×
39Washington~1M0.83×
40New Mexico~300K0.83×
41Montana~200K0.82×
42Wisconsin~800K0.81×
43West Virginia~300K0.81×
44Maryland~900K0.78×
45Pennsylvania~2M0.76×
46Rhode Island~200K0.76×
47Idaho~300K0.75×
48Nevada~500K0.73×
49Michigan~1.5M0.71×
50Maine~200K0.68×
Fig. 06

Affinity by region

Affinity by region — Boutiques, United States
0.68×1.00×1.72×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Boutiques audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Boutiques audience
#·InterestCategoryAffinity×
01Princess PollyFashion & Accessoires1.87×
02TankiniFashion & Accessoires1.75×
03MauricesFashion & Accessoires1.72×
04ZulilyKids & Family1.64×
05JumpsuitFashion & Accessoires1.62×
06Cardigan (sweater)Fashion & Accessoires1.62×
07Carter'sFashion & Accessoires1.62×
08BlouseFashion & Accessoires1.60×
09Aerie (American Eagle Outfitters)Brand1.59×
10SpanxFashion & Accessoires1.58×
11Pink (Victoria's Secret)Fashion & Accessoires1.57×
12Hair ironBeauty & Wellness1.56×
13BelkFashion & Accessoires1.56×
14Children's clothingFashion & Accessoires1.55×
15AerieShopping1.55×
16Infant bodysuitKids & Family1.54×
17Infant bedHome & Garden1.54×
18Beauty MakeupBeauty & Wellness1.53×
19Free PeopleFashion & Accessoires1.52×
20Wedding PlannersKids & Family1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Boutiques audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Boutiques audience · What stands out
TraitClusterDeviationScore
CreativityOPEN1.10×
Price SensitivityPREMIUM1.01×
TraditionCONSERVATISM1.00×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Boutiques audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.52×
Career OrientationPOWER0.70×
Risk AppetiteTHRILL0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Boutiques have in United States?

Boutiques has an estimated audience of 69,295,964 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Boutiques fans?

71.4% of Boutiques fans are female, 28.6% are male, with an average age of 40.7 years.

03

Which brands do Boutiques fans like most?

Boutiques fans show strongest brand affinity for Children's clothing (1.55×), Blouse (1.6×), and Hair iron (1.56×) over the country average.

04

Where do Boutiques fans live in United States?

Boutiques fans in United States are most concentrated in Texas (reach ~8.5M), California (reach ~8M), and Florida (reach ~5M). These three regions account for the largest share of the active audience.

05

What other brands do Boutiques fans also like?

Beyond Boutiques itself, the audience over-indexes on Blouse (1.6×), Hair iron (1.56×), Free People (1.52×), and Aerie (American Eagle Outfitters) (1.59×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Boutiques audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Boutiques. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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