Spanx Audience in United States
Spanx has an estimated audience of 5,089,302 people in United States. 84.6% are female, 15.4% are male, average age 39.3. Top regions: California, Texas, Florida. Top brand affinities: Yahoo!奇摩名人娛樂, Skims, Compression garment, Old Navy, Kohl's.
The average Spanx fan in United States is 39.3 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Yahoo!奇摩名人娛樂, Skims, Compression garment, with strongest over-indexing on Yahoo!奇摩名人娛樂 (4.15× the country average). Demographically, the Spanx audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie
Demographics of Spanx fans
| Metric | Value |
|---|---|
| Female | 84.6% |
| Male | 15.4% |
| Average age | 39.3 |
| Estimated audience size | 5,089,302 |
Audience persona
The typical Spanx fan in United States is more female, around 39.3 years old, with strong Design Affinity tendencies and a notable affinity for Yahoo!奇摩名人娛樂.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 465,884 | 0.83× |
| Texas | 413,264 | 0.94× |
| Florida | 328,233 | 0.95× |
| New York | 311,071 | 1.09× |
| Georgia | 264,465 | 1.69× |
| Illinois | 199,942 | 1.18× |
| North Carolina | 179,085 | 1.17× |
| Pennsylvania | 166,811 | 0.97× |
| New Jersey | 143,105 | 1.11× |
| Tennessee | 139,811 | 1.37× |
| Michigan | 137,608 | 1.03× |
| Virginia | 135,300 | 1.09× |
| Ohio | 132,773 | 0.85× |
| Massachusetts | 129,046 | 1.29× |
| Alabama | 109,419 | 1.54× |
| South Carolina | 99,898 | 1.3× |
| Washington | 92,682 | 0.91× |
| Minnesota | 90,186 | 1.24× |
| Maryland | 86,847 | 0.99× |
| Colorado | 82,615 | 1.03× |
| Missouri | 80,379 | 0.98× |
| Arizona | 78,639 | 0.76× |
| Indiana | 78,217 | 0.84× |
| Louisiana | 75,951 | 1.16× |
| Wisconsin | 74,500 | 0.97× |
| Kentucky | 62,860 | 0.99× |
| Connecticut | 59,729 | 1.17× |
| Mississippi | 58,689 | 1.4× |
| Oklahoma | 51,533 | 0.91× |
| Oregon | 46,574 | 0.8× |
| Arkansas | 43,232 | 1.03× |
| Iowa | 42,636 | 1.02× |
| Utah | 35,872 | 0.79× |
| Kansas | 35,037 | 0.87× |
| Nevada | 32,554 | 0.66× |
| Nebraska | 26,154 | 1.02× |
| New Hampshire | 20,714 | 1.03× |
| Idaho | 20,444 | 0.8× |
| Washington, District of Columbia | 18,539 | 1.21× |
| West Virginia | 16,587 | 0.7× |
| New Mexico | 15,084 | 0.59× |
| Maine | 15,026 | 0.82× |
| Rhode Island | 14,679 | 0.91× |
| Montana | 14,144 | 1× |
| Hawaii | 13,476 | 0.62× |
| North Dakota | 12,599 | 1.21× |
| South Dakota | 11,726 | 1× |
| Delaware | 11,425 | 0.81× |
| Vermont | 8,271 | 0.93× |
| Alaska | 7,880 | 0.72× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Yahoo!奇摩名人娛樂 | 4.15× | Internet & Social Media |
| Skims | 4.22× | Fashion & Accessoires |
| Compression garment | 6.62× | Health |
| Old Navy | 1.83× | Fashion & Accessoires |
| Kohl's | 1.7× | Shopping |
| Macy's | 1.55× | Shopping |
| Hobby Lobby | 1.7× | Home & Garden |
| Marshalls | 1.89× | Fashion & Accessoires |
| barre3 | 12.59× | |
| Foundation garment | 3.85× | Fashion & Accessoires |
| Shaper | 4.09× | Fashion & Accessoires |
| Macy's | 1.64× | Shopping |
| Fashion Nova | 2.17× | Shopping |
| God | 1.57× | Politics & Society |
| Sephora | 1.74× | Shopping |
| Corset | 4.15× | Fashion & Accessoires |
| T.J.Maxx | 1.94× | Shopping |
| Yahoo!ショッピング | 1.67× | |
| Nordstrom rack | 1.78× | Fashion & Accessoires |
| Childbirth | 1.82× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.98 |
| Sustainability | BALANCE | 1.75 |
| Creativity | OPEN | 1.51 |
| Luxury Orientation | PREMIUM | 1.46 |
| DIY Mentality | THRILL | 1.38 |
| Healthy Lifestyle | BALANCE | 1.36 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 71.0% |
| Canada | 5.3% |
| United Kingdom | 3.8% |
See Spanx audiences in other countries
More Lingerie audiences in United States
- Burlington (33,197,625)
- Intimissimi (2,332,744)
- Palmers (1,122,667)
- La Perla (clothing) (1,044,931)
- Stance (999,959)
Frequently asked questions
How many fans does Spanx have in United States?
Spanx has an estimated audience of 5,089,302 people in United States, concentrated in California and Texas.
What is the gender split and age of Spanx fans?
84.6% of Spanx fans are female, 15.4% are male, with an average age of 39.3 years.
Which brands do Spanx fans like most?
Spanx fans show strongest brand affinity for Yahoo!奇摩名人娛樂 (4.15×), Skims (4.22×), and Compression garment (6.62×) over the country average.
Where do Spanx fans live in United States?
Spanx fans in United States are most concentrated in California (reach 465,884), Texas (reach 413,264), and Florida (reach 328,233). These three regions account for the largest share of the active audience.
What other brands do Spanx fans also like?
Beyond Spanx itself, the audience over-indexes on Skims (4.22×), Compression garment (6.62×), Old Navy (1.83×), and Kohl's (1.7×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Spanx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.