Rascasse Audience Intelligence

Spanx Target Market in United States

A data profile of the people who buy, follow and care about Spanx in United States — modelled from more than twelve digital signal sources. Spanx has an estimated audience of 5,075,905 people in United States.

#3among Lingerie in United States#684among Brand in United States#317in Fashion & Accessoires

The average Spanx fan in United States is 39.3 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Skims, Compression garment, Old Navy, with strongest over-indexing on Skims (4.22× the country average).

Demographically, the Spanx audience skews more female with an average age of 39.3, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Spanx fan in United States is more female, around 39.3 years old, with strong Design Affinity tendencies and a notable affinity for Skims.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Spanx profile in United States.

Audience size
5.1M
in United States
Gender
84.6%♀
15.4% male
Age
39.3
average years
Country rank
#6611
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Spanx

84.6% are female, 15.4% are male, average age 39.3.

Fig. 02

Gender split

84.6%
Female
15.4%
Male
Demographic split for Spanx audience in United States
MetricValue
Female84.6%
Male15.4%
Average age39.3
Estimated audience size5,075,905
Fig. 03

Age distribution

Ø 39.3
average years
Age distribution of the Spanx audience in United States
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4923%
50+19%
Fig. 04

Worldwide distribution

71.1%

of the worldwide Spanx audience comes from United States.

Worldwide audience distribution share by country for Spanx
CountryShare
United States71.1%
Canada5.3%
United Kingdom3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Spanx audience in United States is strongest.

Fig. 05

Top regions by affinity

Spanx customers by region in United States
#RegionReachAffinity×
01Georgia~300K1.70×
02Alabama~100K1.55×
03Mississippi~60K1.47×
04Tennessee~100K1.32×
05South Carolina~100K1.30×
06North Dakota~10K1.24×
07Massachusetts~100K1.21×
08Minnesota~90K1.21×
09Washington, District of Columbia~20K1.20×
10Louisiana~80K1.18×
11North Carolina~200K1.15×
12Connecticut~60K1.13×
13Illinois~200K1.10×
14Virginia~100K1.08×
15Arkansas~40K1.07×
16Nebraska~30K1.06×
17New Jersey~100K1.05×
18Montana~10K1.05×
19South Dakota~10K1.05×
20Iowa~40K1.04×
21Kentucky~60K1.02×
22New Hampshire~20K1.02×
23New York~300K1.01×
24Michigan~100K0.99×
25Maryland~90K0.99×
26Wisconsin~80K0.99×
27Florida~300K0.97×
28Colorado~80K0.97×
29Missouri~80K0.96×
30Vermont~9K0.95×
31Texas~400K0.94×
32Pennsylvania~200K0.93×
33Oklahoma~50K0.93×
34Rhode Island~20K0.93×
35Kansas~40K0.90×
36Maine~20K0.88×
37Washington~90K0.85×
38Delaware~10K0.85×
39Ohio~100K0.84×
40Indiana~80K0.84×
41Idaho~20K0.83×
42Alaska~9K0.81×
43California~400K0.78×
44Oregon~50K0.78×
45Utah~40K0.77×
46West Virginia~20K0.77×
47Arizona~80K0.74×
48Nevada~30K0.66×
49Hawaii~10K0.65×
50New Mexico~20K0.64×
Fig. 06

Affinity by region

Affinity by region — Spanx, United States
0.64×1.00×1.70×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Spanx audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Spanx audience
#·InterestCategoryAffinity×
01barre3Website / Newspaper / Magazine12.59×
02Compression garmentHealth6.62×
03Paradox (Thai band)Music & Radio6.00×
04SkimsFashion & Accessoires4.22×
05CorsetFashion & Accessoires4.15×
06ShaperFashion & Accessoires4.09×
07Foundation garmentFashion & Accessoires3.85×
08Fashion NovaShopping2.17×
09LingerieFashion & Accessoires1.99×
10T.J.MaxxShopping1.94×
11MarshallsFashion & Accessoires1.89×
12Old NavyFashion & Accessoires1.83×
13ChildbirthKids & Family1.82×
14Nordstrom rackFashion & Accessoires1.78×
15SephoraShopping1.74×
16Kohl'sShopping1.70×
17Hobby LobbyHome & Garden1.70×
181080iTechnology & Electronics1.70×
19Macy'sShopping1.64×
20GodPolitics & Society1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Spanx audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Spanx audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.51×
CreativityOPEN1.23×
Sports ActivityPOWER1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Spanx audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.76×
Need for SecurityCONSERVATISM0.79×
Social Media UsageJOY0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Spanx's target market in United States?

Spanx's target market in United States covers an estimated 5,075,905 people, concentrated in California and Texas.

02

What is the gender split and age of Spanx customers?

84.6% of the Spanx audience are female, 15.4% are male, with an average age of 39.3 years.

03

Which brands do Spanx fans like most?

Spanx fans show strongest brand affinity for Skims (4.22×), Compression garment (6.62×), and Old Navy (1.83×) over the country average.

04

Where do Spanx fans live in United States?

Spanx fans in United States are most concentrated in California (reach ~400K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Spanx fans also like?

Beyond Spanx itself, the audience over-indexes on Compression garment (6.62×), Old Navy (1.83×), Kohl's (1.7×), and Hobby Lobby (1.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lingerie audiences in United States

See Spanx audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Spanx. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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