Palmers Audience in United States

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Palmers has an estimated audience of 1,122,667 people in United States. 77.1% are female, 22.9% are male, average age 39.6. Top regions: Texas, California, New York. Top brand affinities: Capital One, Google Maps, Kendra Scott, Indeed.com, Beetlejuice.

The average Palmers fan in United States is 39.6 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, New York. Top brand affinities include Capital One, Google Maps, Kendra Scott, with strongest over-indexing on Capital One (5.6× the country average). Demographically, the Palmers audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Extroversion, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

Demographics of Palmers fans

Demographic split for Palmers audience in United States
MetricValue
Female77.1%
Male22.9%
Average age39.6
Estimated audience size1,122,667

Audience persona

The typical Palmers fan in United States is more female, around 39.6 years old, with strong Extroversion tendencies and a notable affinity for Capital One.

Top regions in United States

Top regions ranked by reach for Palmers in United States
RegionReachAffinity
Texas115,9351.2×
California92,2860.75×
New York69,8381.11×
Florida55,3520.73×
Georgia49,2481.42×
Iowa32,9673.56×
Pennsylvania32,6710.86×
Illinois31,2430.84×
Wisconsin29,7041.76×
Ohio26,4820.77×
Massachusetts25,7431.16×
Michigan25,4690.87×
North Carolina23,0600.68×
Minnesota20,7151.29×
Kentucky20,4661.45×
Virginia20,2560.74×
New Jersey20,1730.71×
Indiana18,9840.93×
Washington18,7350.83×
Tennessee18,7060.83×
Arizona15,5510.68×
Connecticut14,0881.25×
Missouri14,0040.77×
Colorado13,2630.75×
Maryland12,8250.66×
Alaska12,7045.29×
South Carolina12,2370.72×
Alabama11,8860.76×
Oklahoma11,0420.89×
Louisiana10,2080.71×
Oregon9,5710.74×
Mississippi9,2991.01×
Arkansas7,9880.86×
Kansas7,8580.89×
Nevada6,9040.64×
Utah6,6860.67×
Nebraska6,2081.1×
New Mexico5,1020.91×
Idaho4,2630.76×
West Virginia4,1620.8×
New Hampshire3,7530.85×
Maine2,7320.68×
Hawaii2,4370.51×
Rhode Island2,4000.67×
Montana2,2670.73×
Vermont2,0051.02×
Delaware1,8690.6×
South Dakota1,8620.72×
Washington, District of Columbia1,7720.53×
North Dakota1,5350.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Palmers audience
BrandAffinityCategory
Capital One5.6×Business & Career
Google Maps4.62×Internet & Social Media
Kendra Scott10.09×Fashion & Accessoires
Indeed.com3.66×Business & Career
Beetlejuice4.31×Movies & TV
DeviantArt5.56×Internet & Social Media
Google News4.61×News
Diane Keaton4.84×Movies & TV
Khan Academy6.53×Business & Career
Lingerie4.39×Fashion & Accessoires
Circle K5.38×Shopping
ICloud6.97×Technology & Electronics
CarGurus4.29×Cars & Mobility
AccuWeather4.57×Home & Garden
Jessica Simpson10.43×Music & Radio
Billy Bob Thornton5.95×Movies & TV
Kia Sportage14.2×Cars & Mobility
Enterprise Rent-A-Car4.01×Cars & Mobility
Blake Lively6.32×Movies & TV
Rent the Runway10.34×Shopping

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Palmers audience
TraitClusterScore
ExtroversionTHRILL1.48
Design AffinityPREMIUM1.44
SustainabilityBALANCE1.35
Luxury OrientationPREMIUM1.31
Sports ActivityPOWER1.27
Price SensitivityPREMIUM1.25

Worldwide distribution

Worldwide audience distribution share by country for Palmers
CountryShare
United States17.4%
Brazil12.0%
Austria6.4%

See Palmers audiences in other countries

More Lingerie audiences in United States

Frequently asked questions

How many fans does Palmers have in United States?

Palmers has an estimated audience of 1,122,667 people in United States, concentrated in Texas and California.

What is the gender split and age of Palmers fans?

77.1% of Palmers fans are female, 22.9% are male, with an average age of 39.6 years.

Which brands do Palmers fans like most?

Palmers fans show strongest brand affinity for Capital One (5.6×), Google Maps (4.62×), and Kendra Scott (10.09×) over the country average.

Where do Palmers fans live in United States?

Palmers fans in United States are most concentrated in Texas (reach 115,935), California (reach 92,286), and New York (reach 69,838). These three regions account for the largest share of the active audience.

What other brands do Palmers fans also like?

Beyond Palmers itself, the audience over-indexes on Google Maps (4.62×), Kendra Scott (10.09×), Indeed.com (3.66×), and Beetlejuice (4.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Palmers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.