Rascasse Audience Intelligence

Palmers Target Market in United States

A data profile of the people who buy, follow and care about Palmers in United States — modelled from more than twelve digital signal sources. Palmers has an estimated audience of 1,115,756 people in United States.

#6among Lingerie in United States#2239among Brand in United States#911in Fashion & Accessoires

The average Palmers fan in United States is 40.3 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, New York.

Top brand affinities include Lingerie, Trousers, Discount stores, with strongest over-indexing on Lingerie (4.62× the country average).

Demographically, the Palmers audience skews more female with an average age of 40.3, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Palmers fan in United States is more female, around 40.3 years old, with strong Price Sensitivity tendencies and a notable affinity for Lingerie.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Palmers profile in United States.

Audience size
1.1M
in United States
Gender
77.7%♀
22.3% male
Age
40.3
average years
Country rank
#21969
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Palmers

77.7% are female, 22.3% are male, average age 40.3.

Fig. 02

Gender split

77.7%
Female
22.3%
Male
Demographic split for Palmers audience in United States
MetricValue
Female77.7%
Male22.3%
Average age40.3
Estimated audience size1,115,756
Fig. 03

Age distribution

Ø 40.3
average years
Age distribution of the Palmers audience in United States
Age bracketShare%
16-1915%
20-2921%
30-3922%
40-4922%
50+21%
Fig. 04

Worldwide distribution

17.2%

of the worldwide Palmers audience comes from United States.

Worldwide audience distribution share by country for Palmers
CountryShare
United States17.2%
Brazil11.8%
Austria5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Palmers audience in United States is strongest.

Fig. 05

Top regions by affinity

Palmers customers by region in United States
#RegionReachAffinity×
01Alaska~30K13.53×
02Iowa~30K3.35×
03Wisconsin~30K1.48×
04Georgia~50K1.46×
05Massachusetts~30K1.43×
06Kentucky~20K1.35×
07Nebraska~7K1.29×
08Connecticut~10K1.20×
09Texas~100K1.05×
10Minnesota~20K1.05×
11Vermont~2K0.97×
12New York~60K0.89×
13Mississippi~8K0.86×
14New Mexico~4K0.79×
15Kansas~7K0.78×
16New Hampshire~3K0.78×
17Indiana~20K0.76×
18Oklahoma~10K0.76×
19Arkansas~7K0.75×
20Pennsylvania~30K0.73×
21Michigan~20K0.73×
22Tennessee~20K0.73×
23West Virginia~4K0.73×
24Washington~20K0.71×
25Illinois~30K0.69×
26Montana~2K0.69×
27South Dakota~2K0.69×
28Idaho~4K0.68×
29North Dakota~2K0.68×
30Alabama~10K0.66×
31Rhode Island~2K0.66×
32Missouri~10K0.65×
33Oregon~8K0.64×
34Maine~3K0.64×
35Virginia~20K0.63×
36Colorado~10K0.63×
37Louisiana~9K0.63×
38California~80K0.62×
39Ohio~20K0.62×
40South Carolina~10K0.62×
41Florida~50K0.61×
42New Jersey~20K0.61×
43Delaware~2K0.60×
44Arizona~10K0.58×
45Maryland~10K0.58×
46Utah~6K0.58×
47North Carolina~20K0.57×
48Nevada~6K0.56×
49Hawaii~3K0.52×
50Washington, District of Columbia~2K0.52×
Fig. 06

Affinity by region

Affinity by region — Palmers, United States
0.52×1.00×13.53×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Palmers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Palmers audience
#·InterestCategoryAffinity×
01LingerieFashion & Accessoires4.62×
02QVCMovies & TV2.58×
03SwimsuitFashion & Accessoires2.50×
04TrousersFashion & Accessoires2.47×
05Discount storesShopping2.46×
06SkirtFashion & Accessoires2.45×
07Nordstrom rackFashion & Accessoires2.19×
08Men's clothingFashion & Accessoires2.07×
09Shopping mallsShopping1.88×
10J. C. PenneyShopping1.78×
11ULTA BeautyBeauty & Wellness1.74×
12HairstyleBeauty & Wellness1.72×
13Black Friday (shopping)Shopping1.68×
14IKEAHome & Garden1.64×
15BeachesTravel & Leisure1.61×
16Planet FitnessSports1.59×
17FragrancesBeauty & Wellness1.58×
18Self careHealth1.56×
19HappinessHealth1.55×
20Organic foodFood & Beverages1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Palmers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Palmers audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.62×
IndulgenceJOY1.50×
ExtroversionTHRILL1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Palmers audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.72×
Risk AppetiteTHRILL0.91×
Need for SecurityCONSERVATISM0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Palmers's target market in United States?

Palmers's target market in United States covers an estimated 1,115,756 people, concentrated in Texas and California.

02

What is the gender split and age of Palmers customers?

77.7% of the Palmers audience are female, 22.3% are male, with an average age of 40.3 years.

03

Which brands do Palmers fans like most?

Palmers fans show strongest brand affinity for Lingerie (4.62×), Trousers (2.47×), and Discount stores (2.46×) over the country average.

04

Where do Palmers fans live in United States?

Palmers fans in United States are most concentrated in Texas (reach ~100K), California (reach ~80K), and New York (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Palmers fans also like?

Beyond Palmers itself, the audience over-indexes on Trousers (2.47×), Discount stores (2.46×), Men's clothing (2.07×), and Happiness (1.55×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lingerie audiences in United States

See Palmers audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Palmers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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