Palmers Audience in Germany
Palmers has an estimated audience of 365,976 people in Germany. 76.8% are female, 23.2% are male, average age 39.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Progressive rock, Škoda Kodiaq, Jersey (fabric), Mothercare, Home Delivery.
The average Palmers fan in Germany is 39.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Progressive rock, Škoda Kodiaq, Jersey (fabric), with strongest over-indexing on Progressive rock (2.58× the country average). Demographically, the Palmers audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie
Demographics of Palmers fans
| Metric | Value |
|---|---|
| Female | 76.8% |
| Male | 23.2% |
| Average age | 39.6 |
| Estimated audience size | 365,976 |
Audience persona
The typical Palmers fan in Germany is more female, around 39.6 years old, with strong Sustainability tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 92,471 | 1.57× |
| Nordrhein-Westfalen | 77,105 | 0.96× |
| Baden-Württemberg | 68,013 | 1.36× |
| Hessen | 33,544 | 1.2× |
| Niedersachsen | 29,516 | 0.83× |
| Berlin | 19,982 | 1.22× |
| Rheinland-Pfalz | 17,447 | 0.95× |
| Sachsen | 15,479 | 0.86× |
| Schleswig-Holstein | 12,753 | 0.97× |
| Hamburg | 10,583 | 1.28× |
| Brandenburg | 9,611 | 0.85× |
| Sachsen-Anhalt | 8,016 | 0.85× |
| Thüringen | 7,077 | 0.76× |
| Mecklenburg-Vorpommern | 4,630 | 0.66× |
| Saarland | 3,413 | 0.76× |
| Bremen | 2,855 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 2.58× | Music & Radio |
| Škoda Kodiaq | 3.16× | Cars & Mobility |
| Jersey (fabric) | 5.49× | Fashion & Accessoires |
| Mothercare | 2× | Kids & Family |
| Home Delivery | 2.15× | Food & Beverages |
| Cachorro | 2.65× | Pets & Animals |
| Bank account | 1.99× | Business & Career |
| The Hunt (2012 film) | 2.92× | Movies & TV |
| Preacher (comics) | 4.42× | Literature |
| Information sensitivity | 3.17× | Technology & Electronics |
| Homesteading | 3.8× | Home & Garden |
| Bugatti Chiron | 3.14× | Cars & Mobility |
| Pratt & Whitney | 6.19× | Cars & Mobility |
| Roger Federer | 1.87× | Sports |
| Ludo (board game) | 3.57× | Games |
| Figure painting (hobby) | 1.88× | Arts & Culture |
| McGregor, Iowa | 3.62× | Shopping |
| Paul Dano | 2.1× | Movies & TV |
| Jacob Tremblay | 2.1× | Movies & TV |
| Coworking | 1.71× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.44 |
| Creativity | OPEN | 1.82 |
| Design Affinity | PREMIUM | 1.75 |
| Sports Activity | POWER | 1.44 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Indulgence | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| Brazil | 12.0% |
| Austria | 6.4% |
See Palmers audiences in other countries
More Lingerie audiences in Germany
- Intimissimi (3,425,728)
- Calzedonia (2,275,165)
- Oysho (2,135,323)
- triumph (928,268)
- Schiesser (869,819)
Frequently asked questions
How many fans does Palmers have in Germany?
Palmers has an estimated audience of 365,976 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Palmers fans?
76.8% of Palmers fans are female, 23.2% are male, with an average age of 39.6 years.
Which brands do Palmers fans like most?
Palmers fans show strongest brand affinity for Progressive rock (2.58×), Škoda Kodiaq (3.16×), and Jersey (fabric) (5.49×) over the country average.
Where do Palmers fans live in Germany?
Palmers fans in Germany are most concentrated in Bayern (reach 92,471), Nordrhein-Westfalen (reach 77,105), and Baden-Württemberg (reach 68,013). These three regions account for the largest share of the active audience.
What other brands do Palmers fans also like?
Beyond Palmers itself, the audience over-indexes on Škoda Kodiaq (3.16×), Jersey (fabric) (5.49×), Mothercare (2×), and Home Delivery (2.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Palmers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.