Rascasse Audience Intelligence

Palmers Target Market in Germany

A data profile of the people who buy, follow and care about Palmers in Germany — modelled from more than twelve digital signal sources. Palmers has an estimated audience of 359,380 people in Germany.

#9among Lingerie in Germany#1942among Brand in Germany#720in Fashion & Accessoires

The average Palmers fan in Germany is 39.9 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Lingerie, Sports bra, Slim-fit pants, with strongest over-indexing on Lingerie (5.1× the country average).

Demographically, the Palmers audience skews more female with an average age of 39.9, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Palmers fan in Germany is more female, around 39.9 years old, with strong Sustainability tendencies and a notable affinity for Lingerie.

Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Palmers profile in Germany.

Audience size
359K
in Germany
Gender
77.3%♀
22.7% male
Age
39.9
average years
Country rank
#15215
Brand in Germany
Fig. 01

Search interest · 12-month trend

-39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Palmers

77.3% are female, 22.7% are male, average age 39.9.

Fig. 02

Gender split

77.3%
Female
22.7%
Male
Demographic split for Palmers audience in Germany
MetricValue
Female77.3%
Male22.7%
Average age39.9
Estimated audience size359,380
Fig. 03

Age distribution

Ø 39.9
average years
Age distribution of the Palmers audience in Germany
Age bracketShare%
16-1914%
20-2923%
30-3923%
40-4923%
50+18%
Fig. 04

Worldwide distribution

5.5%

of the worldwide Palmers audience comes from Germany.

Worldwide audience distribution share by country for Palmers
CountryShare
United States17.2%
Brazil11.8%
Austria5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Palmers audience in Germany is strongest.

Fig. 05

Top regions by affinity

Palmers customers by region in Germany
#RegionReachAffinity×
01Bayern~90K1.48×
02Baden-Württemberg~70K1.45×
03Hamburg~10K1.25×
04Berlin~20K1.17×
05Hessen~30K1.15×
06Rheinland-Pfalz~20K0.97×
07Schleswig-Holstein~10K0.97×
08Bremen~3K0.95×
09Nordrhein-Westfalen~80K0.92×
10Sachsen-Anhalt~8K0.88×
11Sachsen~20K0.87×
12Brandenburg~10K0.86×
13Saarland~4K0.85×
14Niedersachsen~30K0.83×
15Thüringen~8K0.80×
16Mecklenburg-Vorpommern~5K0.74×
Fig. 06

Affinity by region

Affinity by region — Palmers, Germany
0.74×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Palmers audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Palmers audience
#·InterestCategoryAffinity×
01Size zeroFashion & Accessoires16.08×
02Sports braFashion & Accessoires11.65×
03Slim-fit pantsFashion & Accessoires11.35×
04LASCANAFashion & Accessoires9.24×
05Social shoppingShopping8.66×
06CalzedoniaFashion & Accessoires7.60×
07Victoria's SecretFashion & Accessoires7.02×
08Sustainable clothingFashion & Accessoires6.95×
09PajamasFashion & Accessoires6.92×
10Catherine O'HaraMovies & TV6.85×
11PandoraFashion & Accessoires5.92×
12Gina TricotFashion & Accessoires5.32×
13LingerieFashion & Accessoires5.10×
14BikiniFashion & Accessoires5.05×
15MangoShopping4.55×
16KnittingHome & Garden3.10×
17Drop shippingShopping2.98×
18HermèsFashion & Accessoires2.73×
19H&MShopping2.11×
20IKEAHome & Garden1.93×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Palmers audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Palmers audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.83×
Design AffinityPREMIUM2.10×
CreativityOPEN1.97×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Palmers audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.82×
Need for SecurityCONSERVATISM0.88×
Family OrientationCONSERVATISM0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Palmers's target market in Germany?

Palmers's target market in Germany covers an estimated 359,380 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of Palmers customers?

77.3% of the Palmers audience are female, 22.7% are male, with an average age of 39.9 years.

03

Which brands do Palmers fans like most?

Palmers fans show strongest brand affinity for Lingerie (5.1×), Sports bra (11.65×), and Slim-fit pants (11.35×) over the country average.

04

Where do Palmers fans live in Germany?

Palmers fans in Germany are most concentrated in Bayern (reach ~90K), Nordrhein-Westfalen (reach ~80K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Palmers fans also like?

Beyond Palmers itself, the audience over-indexes on Sports bra (11.65×), Slim-fit pants (11.35×), Sustainable clothing (6.95×), and Pajamas (6.92×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Lingerie audiences in Germany

See Palmers audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Palmers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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