Palmers Audience in Germany
Palmers has an estimated audience of 365,976 people in Germany. 76.8% are female, 23.2% are male, average age 39.6. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Lingerie, Sports bra, Bikini, Calzedonia, Drop shipping.
The average Palmers fan in Germany is 39.6 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Lingerie, Sports bra, Bikini, with strongest over-indexing on Lingerie (4.84× the country average). Demographically, the Palmers audience skews more female with an average age of 39.6, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Lingerie
Demographics of Palmers fans
| Metric | Value |
|---|---|
| Female | 76.8% |
| Male | 23.2% |
| Average age | 39.6 |
| Estimated audience size | 365,976 |
Audience persona
The typical Palmers fan in Germany is more female, around 39.6 years old, with strong Sustainability tendencies and a notable affinity for Lingerie.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 92,471 | 1.57× |
| Nordrhein-Westfalen | 77,105 | 0.96× |
| Baden-Württemberg | 68,013 | 1.36× |
| Hessen | 33,544 | 1.2× |
| Niedersachsen | 29,516 | 0.83× |
| Berlin | 19,982 | 1.22× |
| Rheinland-Pfalz | 17,447 | 0.95× |
| Sachsen | 15,479 | 0.86× |
| Schleswig-Holstein | 12,753 | 0.97× |
| Hamburg | 10,583 | 1.28× |
| Brandenburg | 9,611 | 0.85× |
| Sachsen-Anhalt | 8,016 | 0.85× |
| Thüringen | 7,077 | 0.76× |
| Mecklenburg-Vorpommern | 4,630 | 0.66× |
| Saarland | 3,413 | 0.76× |
| Bremen | 2,855 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Lingerie | 4.84× | Fashion & Accessoires |
| Sports bra | 10.88× | Fashion & Accessoires |
| Bikini | 5.47× | Fashion & Accessoires |
| Calzedonia | 7.54× | Fashion & Accessoires |
| Drop shipping | 3.52× | Shopping |
| Pajamas | 6.23× | Fashion & Accessoires |
| Size zero | 18.23× | Fashion & Accessoires |
| Leggings | 4.75× | Fashion & Accessoires |
| Gina Tricot | 6.39× | Fashion & Accessoires |
| Oysho | 6.75× | Fashion & Accessoires |
| Social shopping | 7.16× | Shopping |
| Sustainable clothing | 5.52× | Fashion & Accessoires |
| H&M | 2.33× | Shopping |
| Hermès | 2.63× | Fashion & Accessoires |
| Real property | 4.43× | Home & Garden |
| Catherine O'Hara | 6.86× | Movies & TV |
| Tagesschau | 1.76× | Movies & TV |
| TikTok | 1.6× | Internet & Social Media |
| Pets | 1.57× | Pets & Animals |
| Breuninger | 2.63× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.44 |
| Creativity | OPEN | 1.82 |
| Design Affinity | PREMIUM | 1.75 |
| Sports Activity | POWER | 1.44 |
| Healthy Lifestyle | BALANCE | 1.34 |
| Indulgence | JOY | 1.31 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| Brazil | 12.0% |
| Austria | 6.4% |
See Palmers audiences in other countries
More Lingerie audiences in Germany
- Intimissimi (3,425,728)
- Calzedonia (2,275,165)
- Oysho (2,135,323)
- triumph (928,268)
- Schiesser (869,819)
Frequently asked questions
How many fans does Palmers have in Germany?
Palmers has an estimated audience of 365,976 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Palmers fans?
76.8% of Palmers fans are female, 23.2% are male, with an average age of 39.6 years.
Which brands do Palmers fans like most?
Palmers fans show strongest brand affinity for Lingerie (4.84×), Sports bra (10.88×), and Bikini (5.47×) over the country average.
Where do Palmers fans live in Germany?
Palmers fans in Germany are most concentrated in Bayern (reach 92,471), Nordrhein-Westfalen (reach 77,105), and Baden-Württemberg (reach 68,013). These three regions account for the largest share of the active audience.
What other brands do Palmers fans also like?
Beyond Palmers itself, the audience over-indexes on Sports bra (10.88×), Bikini (5.47×), Calzedonia (7.54×), and Drop shipping (3.52×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Palmers. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.