Rascasse Audience Intelligence

Size zero Audience in Germany

A data profile of the people who buy, follow and care about Size zero in Germany — modelled from more than twelve digital signal sources. Size zero has an estimated audience of 321,819 people in Germany.

#5933among Topic in Germany#781in Fashion & Accessoires

The average Size zero fan in Germany is 30.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Tally Weijl, Primark, Nightwear, with strongest over-indexing on Tally Weijl (40.73× the country average).

Demographically, the Size zero audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Sustainability, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Size zero fan in Germany is more female, around 30.8 years old, with strong Sustainability tendencies and a notable affinity for Tally Weijl.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Size zero profile in Germany.

Audience size
322K
in Germany
Gender
96.3%♀
3.7% male
Age
30.8
average years
Country rank
#16482
Topic in Germany
Fig. 01

Search interest · 12-month trend

+61%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Size zero fans

96.3% are female, 3.7% are male, average age 30.8.

Fig. 02

Gender split

96.3%
Female
3.7%
Male
Demographic split for Size zero audience in Germany
MetricValue
Female96.3%
Male3.7%
Average age30.8
Estimated audience size321,819
Fig. 03

Age distribution

Ø 30.8
average years
Age distribution of the Size zero audience in Germany
Age bracketShare%
16-1925%
20-2947%
30-3916%
40-498%
50+4%
Fig. 04

Worldwide distribution

49.8%

of the worldwide Size zero audience comes from Germany.

Worldwide audience distribution share by country for Size zero
CountryShare
Germany49.8%
United Kingdom16.5%
United States7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Size zero audience in Germany is strongest.

Fig. 05

Top regions by affinity

Size zero fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~60K1.13×
02Niedersachsen~30K1.09×
03Berlin~20K1.09×
04Hamburg~8K1.08×
05Nordrhein-Westfalen~80K1.07×
06Hessen~30K1.05×
07Bremen~3K1.04×
08Baden-Württemberg~50K1.03×
09Schleswig-Holstein~10K1.03×
10Rheinland-Pfalz~20K1.01×
11Saarland~4K1.01×
12Brandenburg~9K0.95×
13Mecklenburg-Vorpommern~6K0.94×
14Thüringen~8K0.93×
15Sachsen-Anhalt~8K0.91×
16Sachsen~10K0.89×
Fig. 06

Affinity by region

Affinity by region — Size zero, Germany
0.89×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Size zero audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Size zero audience
#·InterestCategoryAffinity×
01TEZENISFashion & Accessoires40.74×
02Tally WeijlFashion & Accessoires40.73×
03NightwearFashion & Accessoires26.91×
04OyshoFashion & Accessoires21.77×
05PrimarkShopping13.24×
06Victoria's SecretFashion & Accessoires13.08×
07Social shoppingShopping10.88×
08Eyelash extensionsBeauty & Wellness10.80×
09HosieryFashion & Accessoires10.51×
10Gina TricotFashion & Accessoires10.45×
11CalzedoniaFashion & Accessoires10.21×
12Foundation (cosmetics)Beauty & Wellness8.62×
13TightsFashion & Accessoires8.59×
14Face powderBeauty & Wellness7.99×
15Lip glossBeauty & Wellness7.78×
16IntimissimiFashion & Accessoires7.72×
17Infant bodysuitKids & Family6.46×
18SunExpressTravel & Leisure6.02×
19SkirtFashion & Accessoires5.28×
20LingerieFashion & Accessoires5.25×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Size zero audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Size zero audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE1.78×
Quality AwarenessPREMIUM1.68×
Design AffinityPREMIUM1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Size zero audience · Rather not
TraitClusterDeviationScore
Risk AppetiteTHRILL0.57×
Need for SecurityCONSERVATISM0.57×
SpiritualityBALANCE0.60×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Size zero have in Germany?

Size zero has an estimated audience of 321,819 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Size zero fans?

96.3% of Size zero fans are female, 3.7% are male, with an average age of 30.8 years.

03

Which brands do Size zero fans like most?

Size zero fans show strongest brand affinity for Tally Weijl (40.73×), Primark (13.24×), and Nightwear (26.91×) over the country average.

04

Where do Size zero fans live in Germany?

Size zero fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Size zero fans also like?

Beyond Size zero itself, the audience over-indexes on Primark (13.24×), Nightwear (26.91×), TEZENIS (40.74×), and Oysho (21.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Size zero audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Size zero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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