Size zero Audience in Germany
Size zero has an estimated audience of 321,819 people in Germany. 96.3% are female, 3.7% are male, average age 30.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Tally Weijl, Primark, Nightwear, TEZENIS, Oysho.
The average Size zero fan in Germany is 30.8 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Tally Weijl, Primark, Nightwear, with strongest over-indexing on Tally Weijl (40.73× the country average). Demographically, the Size zero audience skews more female with an average age of 30.8, and over-indexes on personality traits such as Sustainability, Healthy Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Size zero fans
| Metric | Value |
|---|---|
| Female | 96.3% |
| Male | 3.7% |
| Average age | 30.8 |
| Estimated audience size | 321,819 |
Audience persona
The typical Size zero fan in Germany is more female, around 30.8 years old, with strong Sustainability tendencies and a notable affinity for Tally Weijl.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 77,736 | 1.1× |
| Bayern | 61,439 | 1.19× |
| Baden-Württemberg | 47,259 | 1.08× |
| Niedersachsen | 34,616 | 1.11× |
| Hessen | 27,360 | 1.12× |
| Berlin | 17,934 | 1.25× |
| Rheinland-Pfalz | 16,464 | 1.02× |
| Schleswig-Holstein | 11,835 | 1.02× |
| Sachsen | 11,256 | 0.71× |
| Hamburg | 8,285 | 1.14× |
| Brandenburg | 7,548 | 0.76× |
| Sachsen-Anhalt | 6,607 | 0.79× |
| Thüringen | 6,487 | 0.79× |
| Mecklenburg-Vorpommern | 4,730 | 0.77× |
| Saarland | 4,165 | 1.05× |
| Bremen | 3,032 | 1.1× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Tally Weijl | 40.73× | Fashion & Accessoires |
| Primark | 13.24× | Shopping |
| Nightwear | 26.91× | Fashion & Accessoires |
| TEZENIS | 40.74× | Fashion & Accessoires |
| Oysho | 21.77× | Fashion & Accessoires |
| Eyelash extensions | 10.8× | Beauty & Wellness |
| Hosiery | 10.51× | Fashion & Accessoires |
| Gina Tricot | 10.45× | Fashion & Accessoires |
| Calzedonia | 10.21× | Fashion & Accessoires |
| Social shopping | 10.88× | Shopping |
| Lingerie | 5.25× | Fashion & Accessoires |
| Gala | 3.63× | News |
| Foundation (cosmetics) | 8.62× | Beauty & Wellness |
| Intimissimi | 7.72× | Fashion & Accessoires |
| Skirt | 5.28× | Fashion & Accessoires |
| Face powder | 7.99× | Beauty & Wellness |
| Tights | 8.59× | Fashion & Accessoires |
| Lip gloss | 7.78× | Beauty & Wellness |
| Infant bodysuit | 6.46× | Kids & Family |
| Flower bouquet | 5.44× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.1 |
| Healthy Lifestyle | BALANCE | 1.8 |
| Pet Ownership | JOY | 1.74 |
| LGBTQ+ Identity | OPEN | 1.69 |
| Design Affinity | PREMIUM | 1.68 |
| Creativity | OPEN | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 49.9% |
| United Kingdom | 16.5% |
| United States | 7.8% |
See Size zero audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Size zero have in Germany?
Size zero has an estimated audience of 321,819 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Size zero fans?
96.3% of Size zero fans are female, 3.7% are male, with an average age of 30.8 years.
Which brands do Size zero fans like most?
Size zero fans show strongest brand affinity for Tally Weijl (40.73×), Primark (13.24×), and Nightwear (26.91×) over the country average.
Where do Size zero fans live in Germany?
Size zero fans in Germany are most concentrated in Nordrhein-Westfalen (reach 77,736), Bayern (reach 61,439), and Baden-Württemberg (reach 47,259). These three regions account for the largest share of the active audience.
What other brands do Size zero fans also like?
Beyond Size zero itself, the audience over-indexes on Primark (13.24×), Nightwear (26.91×), TEZENIS (40.74×), and Oysho (21.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Size zero. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.