Tally Weijl Audience in Germany
Tally Weijl has an estimated audience of 1,101,627 people in Germany. 79.7% are female, 20.3% are male, average age 32.1. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Home Design, Bonprix, Nice, Allegro (auction website), JYSK.
The average Tally Weijl fan in Germany is 32.1 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Home Design, Bonprix, Nice, with strongest over-indexing on Home Design (4.71× the country average). Demographically, the Tally Weijl audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Sustainability, Creativity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion
Demographics of Tally Weijl fans
| Metric | Value |
|---|---|
| Female | 79.7% |
| Male | 20.3% |
| Average age | 32.1 |
| Estimated audience size | 1,101,627 |
Audience persona
The typical Tally Weijl fan in Germany is more female, around 32.1 years old, with strong Sustainability tendencies and a notable affinity for Home Design.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 255,972 | 1.45× |
| Baden-Württemberg | 236,499 | 1.57× |
| Nordrhein-Westfalen | 202,713 | 0.84× |
| Niedersachsen | 93,582 | 0.87× |
| Hessen | 79,294 | 0.94× |
| Sachsen | 64,774 | 1.2× |
| Rheinland-Pfalz | 63,572 | 1.15× |
| Berlin | 37,182 | 0.75× |
| Thüringen | 33,203 | 1.18× |
| Schleswig-Holstein | 30,927 | 0.78× |
| Brandenburg | 26,491 | 0.78× |
| Sachsen-Anhalt | 24,405 | 0.86× |
| Hamburg | 19,956 | 0.8× |
| Mecklenburg-Vorpommern | 17,296 | 0.82× |
| Saarland | 16,308 | 1.21× |
| Bremen | 7,451 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Design | 4.71× | Home & Garden |
| Bonprix | 4.43× | Shopping |
| Nice | 5.32× | Travel & Leisure |
| Allegro (auction website) | 8.52× | Shopping |
| JYSK | 3.77× | Home & Garden |
| Arts and music | 1.74× | Arts & Culture |
| Shellac | 6.07× | Beauty & Wellness |
| Pepco | 9.5× | Fashion & Accessoires |
| Architecture & Design | 3.11× | Business & Career |
| Lindex | 9.95× | Fashion & Accessoires |
| Long hair | 4.2× | Beauty & Wellness |
| Home Interior Design | 2.9× | Home & Garden |
| Deichmann | 2.14× | Shopping |
| Bohemian style | 5.25× | Fashion & Accessoires |
| Child development | 2.71× | Business & Career |
| Vintage Store | 7.26× | Shopping |
| Henna | 4.49× | Home & Garden |
| F&F | 10.51× | Fashion & Accessoires |
| C&A | 2.27× | Shopping |
| Long Lashes | 4.79× | Beauty & Wellness |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.84 |
| Creativity | OPEN | 1.68 |
| Individualism | JOY | 1.43 |
| Luxury Orientation | PREMIUM | 1.37 |
| Design Affinity | PREMIUM | 1.2 |
| Healthy Lifestyle | BALANCE | 1.16 |
Worldwide distribution
| Country | Share |
|---|---|
| Italy | 33.5% |
| Germany | 28.6% |
| Hungary | 6.4% |
See Tally Weijl audiences in other countries
More Mainstream fashion audiences in Germany
- Street One (4,944,211)
- Marco Polo (3,942,309)
- S.Oliver (3,667,071)
- Tom Tailor (2,884,349)
- Gina Tricot (2,419,798)
Frequently asked questions
How many fans does Tally Weijl have in Germany?
Tally Weijl has an estimated audience of 1,101,627 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Tally Weijl fans?
79.7% of Tally Weijl fans are female, 20.3% are male, with an average age of 32.1 years.
Which brands do Tally Weijl fans like most?
Tally Weijl fans show strongest brand affinity for Home Design (4.71×), Bonprix (4.43×), and Nice (5.32×) over the country average.
Where do Tally Weijl fans live in Germany?
Tally Weijl fans in Germany are most concentrated in Bayern (reach 255,972), Baden-Württemberg (reach 236,499), and Nordrhein-Westfalen (reach 202,713). These three regions account for the largest share of the active audience.
What other brands do Tally Weijl fans also like?
Beyond Tally Weijl itself, the audience over-indexes on Bonprix (4.43×), Nice (5.32×), Allegro (auction website) (8.52×), and JYSK (3.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tally Weijl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.