Rascasse Audience Intelligence

Tally Weijl Target Market in Germany

A data profile of the people who buy, follow and care about Tally Weijl in Germany — modelled from more than twelve digital signal sources. Tally Weijl has an estimated audience of 1,103,578 people in Germany.

#10among Mainstream fashion in Germany#780among Brand in Germany#320in Fashion & Accessoires

The average Tally Weijl fan in Germany is 32.1 years old, more female, and lives primarily in Bayern.

The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen.

Top brand affinities include Home Design, Bonprix, Nice, with strongest over-indexing on Home Design (4.71× the country average).

Demographically, the Tally Weijl audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Design Affinity, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tally Weijl fan in Germany is more female, around 32.1 years old, with strong Design Affinity tendencies and a notable affinity for Home Design.

Category: Fashion & Accessoires · Type: Brand · Subtype: Mainstream fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tally Weijl profile in Germany.

Audience size
1.1M
in Germany
Gender
79.7%♀
20.3% male
Age
32.1
average years
Country rank
#5973
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Tally Weijl

79.7% are female, 20.3% are male, average age 32.1.

Fig. 02

Gender split

79.7%
Female
20.3%
Male
Demographic split for Tally Weijl audience in Germany
MetricValue
Female79.7%
Male20.3%
Average age32.1
Estimated audience size1,103,578
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the Tally Weijl audience in Germany
Age bracketShare%
16-1935%
20-2925%
30-3920%
40-4914%
50+6%
Fig. 04

Worldwide distribution

28.7%

of the worldwide Tally Weijl audience comes from Germany.

Worldwide audience distribution share by country for Tally Weijl
CountryShare
Italy33.6%
Germany28.7%
Hungary6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tally Weijl audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tally Weijl customers by region in Germany
#RegionReachAffinity×
01Baden-Württemberg~200K1.59×
02Bayern~200K1.40×
03Sachsen~70K1.22×
04Thüringen~30K1.20×
05Saarland~20K1.20×
06Rheinland-Pfalz~60K1.16×
07Hessen~80K0.91×
08Sachsen-Anhalt~30K0.88×
09Niedersachsen~90K0.87×
10Bremen~8K0.86×
11Nordrhein-Westfalen~200K0.84×
12Mecklenburg-Vorpommern~20K0.80×
13Schleswig-Holstein~30K0.79×
14Brandenburg~30K0.79×
15Hamburg~20K0.78×
16Berlin~40K0.76×
Fig. 06

Affinity by region

Affinity by region — Tally Weijl, Germany
0.76×1.00×1.59×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tally Weijl audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tally Weijl audience
#·InterestCategoryAffinity×
01LindexFashion & Accessoires9.95×
02PepcoFashion & Accessoires9.50×
03Allegro (auction website)Shopping8.52×
04Vintage StoreShopping7.26×
05ShellacBeauty & Wellness6.07×
06NiceTravel & Leisure5.32×
07Bohemian styleFashion & Accessoires5.25×
08Möbel HöffnerHome & Garden4.96×
09Long LashesBeauty & Wellness4.79×
10Home DesignHome & Garden4.71×
11HennaHome & Garden4.49×
12BonprixShopping4.43×
13Long hairBeauty & Wellness4.20×
14JYSKHome & Garden3.77×
15Architecture & DesignBusiness & Career3.11×
16Home Interior DesignHome & Garden2.90×
17Child developmentBusiness & Career2.71×
18C&AShopping2.27×
19DeichmannShopping2.14×
20Arts and musicArts & Culture1.74×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tally Weijl audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tally Weijl audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.40×
CreativityOPEN1.22×
IndividualismJOY1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tally Weijl audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.41×
Need for SecurityCONSERVATISM0.52×
SpiritualityBALANCE0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Tally Weijl's target market in Germany?

Tally Weijl's target market in Germany covers an estimated 1,103,578 people, concentrated in Bayern and Baden-Württemberg.

02

What is the gender split and age of Tally Weijl customers?

79.7% of the Tally Weijl audience are female, 20.3% are male, with an average age of 32.1 years.

03

Which brands do Tally Weijl fans like most?

Tally Weijl fans show strongest brand affinity for Home Design (4.71×), Bonprix (4.43×), and Nice (5.32×) over the country average.

04

Where do Tally Weijl fans live in Germany?

Tally Weijl fans in Germany are most concentrated in Bayern (reach ~200K), Baden-Württemberg (reach ~200K), and Nordrhein-Westfalen (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Tally Weijl fans also like?

Beyond Tally Weijl itself, the audience over-indexes on Bonprix (4.43×), Nice (5.32×), Allegro (auction website) (8.52×), and JYSK (3.77×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Mainstream fashion audiences in Germany

See Tally Weijl audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tally Weijl. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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