Vintage Store Audience in Germany
Vintage Store has an estimated audience of 971,250 people in Germany. 67.5% are female, 32.5% are male, average age 33.9. Top regions: Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities: Uniqlo, True Detective, Livemusic, Onet.pl, CC cream.
The average Vintage Store fan in Germany is 33.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Berlin. Top brand affinities include Uniqlo, True Detective, Livemusic, with strongest over-indexing on Uniqlo (9.38× the country average). Demographically, the Vintage Store audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Shopping · Type: Touchpoint
Demographics of Vintage Store fans
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 33.9 |
| Estimated audience size | 971,250 |
Audience persona
The typical Vintage Store fan in Germany is more female, around 33.9 years old, with strong Sustainability tendencies and a notable affinity for Uniqlo.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 235,613 | 1.11× |
| Bayern | 174,923 | 1.12× |
| Berlin | 161,657 | 3.72× |
| Baden-Württemberg | 121,250 | 0.91× |
| Niedersachsen | 72,382 | 0.77× |
| Hessen | 69,283 | 0.94× |
| Rheinland-Pfalz | 43,220 | 0.89× |
| Sachsen | 40,749 | 0.86× |
| Hamburg | 31,450 | 1.43× |
| Schleswig-Holstein | 26,708 | 0.77× |
| Brandenburg | 19,928 | 0.66× |
| Thüringen | 16,368 | 0.66× |
| Sachsen-Anhalt | 12,695 | 0.5× |
| Saarland | 8,099 | 0.68× |
| Mecklenburg-Vorpommern | 7,242 | 0.39× |
| Bremen | 4,906 | 0.59× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Uniqlo | 9.38× | Shopping |
| True Detective | 9.64× | Movies & TV |
| Livemusic | 6.49× | Music & Radio |
| Onet.pl | 12.65× | News |
| CC cream | 14.12× | Beauty & Wellness |
| Bohemianism | 10.6× | Fashion & Accessoires |
| Comme des Garçons | 12.22× | Fashion & Accessoires |
| Leonardo DiCaprio | 8.43× | Movies & TV |
| Art exhibition | 5.79× | Arts & Culture |
| Pixum | 18.9× | Technology & Electronics |
| Sustainable clothing | 7.51× | Fashion & Accessoires |
| Vintage clothing | 5.29× | Fashion & Accessoires |
| Art Collecting | 11.09× | Arts & Culture |
| limango | 9.48× | Shopping |
| Etsy | 4.51× | Fashion & Accessoires |
| Arnold Schwarzenegger | 8.11× | Movies & TV |
| Do it yourself (DIY) | 2.7× | Home & Garden |
| Natural foods | 5.2× | Food & Beverages |
| Non-fiction books | 5.79× | Literature |
| Gigi Hadid | 11.99× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 3.63 |
| Early Adopter Mentality | POWER | 1.9 |
| Design Affinity | PREMIUM | 1.88 |
| Urban Lifestyle | OPEN | 1.84 |
| DIY Mentality | THRILL | 1.77 |
| Luxury Orientation | PREMIUM | 1.56 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 14.0% |
| United States | 11.3% |
| France | 7.1% |
See Vintage Store audiences in other countries
More Shopping audiences in Germany
- Boutiques (11,567,591)
- Parties (11,488,089)
- Beauty salons (11,178,494)
- Shopping malls (11,108,935)
- Supermarket (10,969,874)
Frequently asked questions
How many fans does Vintage Store have in Germany?
Vintage Store has an estimated audience of 971,250 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Vintage Store fans?
67.5% of Vintage Store fans are female, 32.5% are male, with an average age of 33.9 years.
Which brands do Vintage Store fans like most?
Vintage Store fans show strongest brand affinity for Uniqlo (9.38×), True Detective (9.64×), and Livemusic (6.49×) over the country average.
Where do Vintage Store fans live in Germany?
Vintage Store fans in Germany are most concentrated in Nordrhein-Westfalen (reach 235,613), Bayern (reach 174,923), and Berlin (reach 161,657). These three regions account for the largest share of the active audience.
What other brands do Vintage Store fans also like?
Beyond Vintage Store itself, the audience over-indexes on True Detective (9.64×), Livemusic (6.49×), Onet.pl (12.65×), and CC cream (14.12×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Vintage Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.