Rascasse Audience Intelligence

Vintage Store Audience in Germany

A data profile of the people who buy, follow and care about Vintage Store in Germany — modelled from more than twelve digital signal sources. Vintage Store has an estimated audience of 971,250 people in Germany.

#141among Touchpoint in Germany#217in Shopping

The average Vintage Store fan in Germany is 33.9 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Berlin, Bayern.

Top brand affinities include Polo Ralph Lauren, Uniqlo, Pixum, with strongest over-indexing on Polo Ralph Lauren (11.35× the country average).

Demographically, the Vintage Store audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Sustainability, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Vintage Store fan in Germany is more female, around 33.9 years old, with strong Sustainability tendencies and a notable affinity for Polo Ralph Lauren.

Category: Shopping · Type: Touchpoint

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Vintage Store profile in Germany.

Audience size
971K
in Germany
Gender
67.5%♀
32.5% male
Age
33.9
average years
Country rank
#6706
Touchpoint in Germany
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Vintage Store fans

67.5% are female, 32.5% are male, average age 33.9.

Fig. 02

Gender split

67.5%
Female
32.5%
Male
Demographic split for Vintage Store audience in Germany
MetricValue
Female67.5%
Male32.5%
Average age33.9
Estimated audience size971,250
Fig. 03

Age distribution

Ø 33.9
average years
Age distribution of the Vintage Store audience in Germany
Age bracketShare%
16-1935%
20-2920%
30-3917%
40-4917%
50+11%
Fig. 04

Worldwide distribution

6.7%

of the worldwide Vintage Store audience comes from Germany.

Worldwide audience distribution share by country for Vintage Store
CountryShare
Japan14.0%
United States11.3%
France7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Vintage Store audience in Germany is strongest.

Fig. 05

Top regions by affinity

Vintage Store fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~200K4.88×
02Hamburg~30K1.29×
03Nordrhein-Westfalen~300K1.21×
04Bayern~200K1.01×
05Hessen~70K0.89×
06Baden-Württemberg~100K0.84×
07Rheinland-Pfalz~40K0.83×
08Bremen~7K0.83×
09Sachsen~40K0.82×
10Saarland~10K0.81×
11Schleswig-Holstein~30K0.75×
12Thüringen~20K0.74×
13Brandenburg~20K0.73×
14Niedersachsen~70K0.71×
15Mecklenburg-Vorpommern~10K0.69×
16Sachsen-Anhalt~20K0.68×
Fig. 06

Affinity by region

Affinity by region — Vintage Store, Germany
0.68×1.00×4.88×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Vintage Store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Vintage Store audience
#·InterestCategoryAffinity×
01PixumTechnology & Electronics24.12×
02UpToDateHealth19.46×
03Pitbull (rapper)Music & Radio17.37×
04Role-playingGames15.50×
05paul smithFashion & Accessoires14.75×
06American VintageFashion & Accessoires12.76×
07Antique furnitureHome & Garden12.63×
08Dallas CowboysSports12.56×
09Polo Ralph LaurenFashion & Accessoires11.35×
10BohemianismFashion & Accessoires10.27×
11Onet.plNews9.43×
12Comme des GarçonsFashion & Accessoires9.43×
13CC creamBeauty & Wellness8.60×
14UniqloShopping7.93×
15True DetectiveMovies & TV7.54×
16Sustainable clothingFashion & Accessoires6.24×
17EssoCars & Mobility6.07×
18In aller FreundschaftMovies & TV4.24×
19HobbyHome & Garden2.56×
20Women's clothingFashion & Accessoires2.31×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Vintage Store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Vintage Store audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE2.47×
Early Adopter MentalityPOWER1.90×
MindfulnessBALANCE1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Vintage Store audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.54×
IndulgenceJOY0.82×
SpiritualityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Vintage Store have in Germany?

Vintage Store has an estimated audience of 971,250 people in Germany, concentrated in Nordrhein-Westfalen and Berlin.

02

What is the gender split and age of Vintage Store fans?

67.5% of Vintage Store fans are female, 32.5% are male, with an average age of 33.9 years.

03

Which brands do Vintage Store fans like most?

Vintage Store fans show strongest brand affinity for Polo Ralph Lauren (11.35×), Uniqlo (7.93×), and Pixum (24.12×) over the country average.

04

Where do Vintage Store fans live in Germany?

Vintage Store fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Berlin (reach ~200K), and Bayern (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Vintage Store fans also like?

Beyond Vintage Store itself, the audience over-indexes on Uniqlo (7.93×), Pixum (24.12×), True Detective (7.54×), and Esso (6.07×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Shopping audiences in Germany

See Vintage Store audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Vintage Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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