Antique furniture Audience in Germany
Antique furniture has an estimated audience of 818,919 people in Germany. 68.7% are female, 31.3% are male, average age 41.9. Top regions: Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities: Mid-century modern, Vintage Furniture, Anya Taylor-Joy, Headboard (furniture), Shabby chic.
The average Antique furniture fan in Germany is 41.9 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern. Top brand affinities include Mid-century modern, Vintage Furniture, Anya Taylor-Joy, with strongest over-indexing on Mid-century modern (17.61× the country average). Demographically, the Antique furniture audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Community Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Antique furniture fans
| Metric | Value |
|---|---|
| Female | 68.7% |
| Male | 31.3% |
| Average age | 41.9 |
| Estimated audience size | 818,919 |
Audience persona
The typical Antique furniture fan in Germany is more female, around 41.9 years old, with strong Community Orientation tendencies and a notable affinity for Mid-century modern.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 57,266 | 0.32× |
| Baden-Württemberg | 50,498 | 0.45× |
| Bayern | 45,489 | 0.35× |
| Hessen | 42,325 | 0.68× |
| Rheinland-Pfalz | 39,957 | 0.97× |
| Berlin | 39,625 | 1.08× |
| Thüringen | 29,410 | 1.41× |
| Niedersachsen | 28,390 | 0.36× |
| Brandenburg | 25,854 | 1.02× |
| Sachsen | 25,686 | 0.64× |
| Sachsen-Anhalt | 24,148 | 1.14× |
| Schleswig-Holstein | 23,930 | 0.81× |
| Saarland | 21,739 | 2.16× |
| Mecklenburg-Vorpommern | 20,970 | 1.34× |
| Bremen | 20,201 | 2.88× |
| Hamburg | 16,389 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mid-century modern | 17.61× | Home & Garden |
| Vintage Furniture | 42.87× | Home & Garden |
| Anya Taylor-Joy | 17.57× | Movies & TV |
| Headboard (furniture) | 22.69× | Home & Garden |
| Shabby chic | 20.39× | Home & Garden |
| Takeshi's Castle | 44.91× | Sports |
| The American University of Iraq – Sulaimani | 46.43× | Business & Career |
| Second Life | 23.18× | Games |
| The Vintage Farmhouse | 39.75× | |
| Kings Dominion | 102.79× | Travel & Leisure |
| Meta Quest 3 | 12.04× | Technology & Electronics |
| Vintage Store | 12.63× | Shopping |
| Vintage Toys | 42.47× | Kids & Family |
| Der Trödeltrupp | 36.36× | Movies & TV |
| Wetter.com | 2.88× | Home & Garden |
| Sellpy | 6.04× | Fashion & Accessoires |
| Bob Evans | 63.68× | Food & Beverages |
| SPRINTS | 10.44× | Music & Radio |
| Flea market | 5.85× | Home & Garden |
| Coyote | 52.63× | Pets & Animals |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 2.28 |
| Design Affinity | PREMIUM | 2.03 |
| Urban Lifestyle | OPEN | 1.93 |
| Luxury Orientation | PREMIUM | 1.75 |
| Sports Activity | POWER | 1.51 |
| Individualism | JOY | 1.5 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 41.9% |
| United Kingdom | 8.2% |
| Japan | 6.9% |
See Antique furniture audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Antique furniture have in Germany?
Antique furniture has an estimated audience of 818,919 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.
What is the gender split and age of Antique furniture fans?
68.7% of Antique furniture fans are female, 31.3% are male, with an average age of 41.9 years.
Which brands do Antique furniture fans like most?
Antique furniture fans show strongest brand affinity for Mid-century modern (17.61×), Vintage Furniture (42.87×), and Anya Taylor-Joy (17.57×) over the country average.
Where do Antique furniture fans live in Germany?
Antique furniture fans in Germany are most concentrated in Nordrhein-Westfalen (reach 57,266), Baden-Württemberg (reach 50,498), and Bayern (reach 45,489). These three regions account for the largest share of the active audience.
What other brands do Antique furniture fans also like?
Beyond Antique furniture itself, the audience over-indexes on Vintage Furniture (42.87×), Anya Taylor-Joy (17.57×), Headboard (furniture) (22.69×), and Shabby chic (20.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Antique furniture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.