Flea market Audience in Germany
Flea market has an estimated audience of 2,963,532 people in Germany. 70.9% are female, 29.1% are male, average age 37.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Vintage clothing, Landscape design, Home Interior Design, Decoration, Sellpy.
The average Flea market fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Vintage clothing, Landscape design, Home Interior Design, with strongest over-indexing on Vintage clothing (3.81× the country average). Demographically, the Flea market audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Community Orientation, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Flea market fans
| Metric | Value |
|---|---|
| Female | 70.9% |
| Male | 29.1% |
| Average age | 37.7 |
| Estimated audience size | 2,963,532 |
Audience persona
The typical Flea market fan in Germany is more female, around 37.7 years old, with strong Community Orientation tendencies and a notable affinity for Vintage clothing.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 642,692 | 0.99× |
| Bayern | 494,541 | 1.04× |
| Baden-Württemberg | 410,292 | 1.01× |
| Niedersachsen | 383,964 | 1.33× |
| Hessen | 260,188 | 1.15× |
| Rheinland-Pfalz | 218,942 | 1.47× |
| Schleswig-Holstein | 190,869 | 1.79× |
| Berlin | 113,636 | 0.86× |
| Hamburg | 78,669 | 1.17× |
| Sachsen | 72,391 | 0.5× |
| Mecklenburg-Vorpommern | 65,960 | 1.17× |
| Brandenburg | 63,894 | 0.7× |
| Sachsen-Anhalt | 53,355 | 0.69× |
| Thüringen | 42,621 | 0.56× |
| Saarland | 30,522 | 0.84× |
| Bremen | 18,055 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Vintage clothing | 3.81× | Fashion & Accessoires |
| Landscape design | 2.95× | Business & Career |
| Home Interior Design | 2.57× | Home & Garden |
| Decoration | 2.79× | Home & Garden |
| Sellpy | 3.48× | Fashion & Accessoires |
| COS | 3.11× | Shopping |
| Healthy habits | 2.04× | Health |
| Sustainable fashion | 2.98× | Fashion & Accessoires |
| Home Interiors | 2.58× | Home & Garden |
| Boho-chic | 3.28× | Fashion & Accessoires |
| Kitten | 2.04× | Pets & Animals |
| Handmade Crafts | 2.81× | Kids & Family |
| Handmade | 2.41× | Home & Garden |
| Wetter.de | 1.99× | Home & Garden |
| Gift shop | 2.22× | Home & Garden |
| Dog walking | 1.85× | Pets & Animals |
| Home Renovations | 3.14× | Home & Garden |
| Flower garden | 3.09× | Home & Garden |
| Home decorating ideas | 2.72× | Home & Garden |
| Pattern (sewing) | 2.76× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.93 |
| Design Affinity | PREMIUM | 1.78 |
| Sustainability | BALANCE | 1.48 |
| Creativity | OPEN | 1.47 |
| DIY Mentality | THRILL | 1.45 |
| Healthy Lifestyle | BALANCE | 1.34 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.1% |
| Japan | 17.5% |
| Germany | 5.0% |
See Flea market audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Flea market have in Germany?
Flea market has an estimated audience of 2,963,532 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Flea market fans?
70.9% of Flea market fans are female, 29.1% are male, with an average age of 37.7 years.
Which brands do Flea market fans like most?
Flea market fans show strongest brand affinity for Vintage clothing (3.81×), Landscape design (2.95×), and Home Interior Design (2.57×) over the country average.
Where do Flea market fans live in Germany?
Flea market fans in Germany are most concentrated in Nordrhein-Westfalen (reach 642,692), Bayern (reach 494,541), and Baden-Württemberg (reach 410,292). These three regions account for the largest share of the active audience.
What other brands do Flea market fans also like?
Beyond Flea market itself, the audience over-indexes on Landscape design (2.95×), Home Interior Design (2.57×), Decoration (2.79×), and Sellpy (3.48×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Flea market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.