Rascasse Audience Intelligence

Flea market Audience in Germany

A data profile of the people who buy, follow and care about Flea market in Germany — modelled from more than twelve digital signal sources. Flea market has an estimated audience of 2,963,532 people in Germany.

#1313among Topic in Germany#183in Home & Garden

The average Flea market fan in Germany is 37.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vintage clothing, Landscape design, Home Interior Design, with strongest over-indexing on Vintage clothing (3.81× the country average).

Demographically, the Flea market audience skews more female with an average age of 37.7, and over-indexes on personality traits such as Design Affinity, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Flea market fan in Germany is more female, around 37.7 years old, with strong Design Affinity tendencies and a notable affinity for Vintage clothing.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Flea market profile in Germany.

Audience size
3M
in Germany
Gender
70.9%♀
29.1% male
Age
37.7
average years
Country rank
#2151
Topic in Germany
Fig. 01

Search interest · 12-month trend

-9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Flea market fans

70.9% are female, 29.1% are male, average age 37.7.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Flea market audience in Germany
MetricValue
Female70.9%
Male29.1%
Average age37.7
Estimated audience size2,963,532
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the Flea market audience in Germany
Age bracketShare%
16-1923%
20-2919%
30-3921%
40-4921%
50+16%
Fig. 04

Worldwide distribution

5.0%

of the worldwide Flea market audience comes from Germany.

Worldwide audience distribution share by country for Flea market
CountryShare
United States20.0%
Japan17.5%
Germany5.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Flea market audience in Germany is strongest.

Fig. 05

Top regions by affinity

Flea market fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~200K1.68×
02Rheinland-Pfalz~200K1.44×
03Niedersachsen~400K1.29×
04Berlin~200K1.29×
05Mecklenburg-Vorpommern~70K1.27×
06Hessen~300K1.12×
07Hamburg~80K1.12×
08Baden-Württemberg~400K1.00×
09Nordrhein-Westfalen~600K0.97×
10Bayern~500K0.96×
11Saarland~30K0.89×
12Bremen~20K0.84×
13Brandenburg~70K0.76×
14Sachsen-Anhalt~60K0.72×
15Thüringen~50K0.61×
16Sachsen~70K0.51×
Fig. 06

Affinity by region

Affinity by region — Flea market, Germany
0.51×1.00×1.68×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Flea market audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Flea market audience
#·InterestCategoryAffinity×
01Vintage clothingFashion & Accessoires3.81×
02SellpyFashion & Accessoires3.48×
03Boho-chicFashion & Accessoires3.28×
04Home RenovationsHome & Garden3.14×
05COSShopping3.11×
06Flower gardenHome & Garden3.09×
07Sustainable fashionFashion & Accessoires2.98×
08Landscape designBusiness & Career2.95×
09Handmade CraftsKids & Family2.81×
10DecorationHome & Garden2.79×
11Pattern (sewing)Home & Garden2.76×
12Home decorating ideasHome & Garden2.72×
13Home InteriorsHome & Garden2.58×
14Home Interior DesignHome & Garden2.57×
15HandmadeHome & Garden2.41×
16Gift shopHome & Garden2.22×
17Healthy habitsHealth2.04×
18KittenPets & Animals2.04×
19Wetter.deHome & Garden1.99×
20Dog walkingPets & Animals1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Flea market audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Flea market audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.64×
Community OrientationOPEN1.57×
IndividualismJOY1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Flea market audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.51×
PatriotismCONSERVATISM0.58×
Risk AppetiteTHRILL0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Flea market have in Germany?

Flea market has an estimated audience of 2,963,532 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Flea market fans?

70.9% of Flea market fans are female, 29.1% are male, with an average age of 37.7 years.

03

Which brands do Flea market fans like most?

Flea market fans show strongest brand affinity for Vintage clothing (3.81×), Landscape design (2.95×), and Home Interior Design (2.57×) over the country average.

04

Where do Flea market fans live in Germany?

Flea market fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Flea market fans also like?

Beyond Flea market itself, the audience over-indexes on Landscape design (2.95×), Home Interior Design (2.57×), Decoration (2.79×), and COS (3.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Flea market audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Flea market. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →