Rascasse Audience Intelligence

Home Renovations Audience in Germany

A data profile of the people who buy, follow and care about Home Renovations in Germany — modelled from more than twelve digital signal sources. Home Renovations has an estimated audience of 3,083,824 people in Germany.

#1259among Topic in Germany#167in Home & Garden

The average Home Renovations fan in Germany is 36.8 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Home construction, Home repair, Bungalow, with strongest over-indexing on Home construction (3.46× the country average).

Demographically, the Home Renovations audience skews more female with an average age of 36.8, and over-indexes on personality traits such as Design Affinity, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Home Renovations fan in Germany is more female, around 36.8 years old, with strong Design Affinity tendencies and a notable affinity for Home construction.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Home Renovations profile in Germany.

Audience size
3.1M
in Germany
Gender
68.1%♀
31.9% male
Age
36.8
average years
Country rank
#2042
Topic in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Home Renovations fans

68.1% are female, 31.9% are male, average age 36.8.

Fig. 02

Gender split

68.1%
Female
31.9%
Male
Demographic split for Home Renovations audience in Germany
MetricValue
Female68.1%
Male31.9%
Average age36.8
Estimated audience size3,083,824
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Home Renovations audience in Germany
Age bracketShare%
16-1922%
20-2923%
30-3922%
40-4920%
50+13%
Fig. 04

Worldwide distribution

7.1%

of the worldwide Home Renovations audience comes from Germany.

Worldwide audience distribution share by country for Home Renovations
CountryShare
United States33.1%
United Kingdom9.4%
Germany7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Home Renovations audience in Germany is strongest.

Fig. 05

Top regions by affinity

Home Renovations fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~40K1.43×
02Hessen~300K1.22×
03Saarland~50K1.21×
04Thüringen~90K1.11×
05Mecklenburg-Vorpommern~60K1.09×
06Sachsen-Anhalt~80K1.03×
07Brandenburg~90K0.99×
08Berlin~100K0.98×
09Schleswig-Holstein~100K0.95×
10Hamburg~70K0.95×
11Rheinland-Pfalz~100K0.91×
12Sachsen~100K0.89×
13Niedersachsen~200K0.82×
14Baden-Württemberg~300K0.77×
15Bayern~400K0.75×
16Nordrhein-Westfalen~500K0.68×
Fig. 06

Affinity by region

Affinity by region — Home Renovations, Germany
0.68×1.00×1.43×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Home Renovations audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Home Renovations audience
#·InterestCategoryAffinity×
01BungalowHome & Garden6.43×
02Architecture & Interior DesignHome & Garden5.08×
03Semi-detachedHome & Garden4.74×
04Starter homeHome & Garden4.44×
05First-time buyerShopping4.29×
06Terraced houseHome & Garden4.13×
07Home InteriorsHome & Garden4.09×
08LandscapingHome & Garden3.63×
09Terrace (building)Home & Garden3.61×
10Home constructionHome & Garden3.46×
11Home repairHome & Garden3.40×
12Garden furnitureHome & Garden3.19×
13PhotovoltaicsHome & Garden3.15×
14AuctionShopping2.99×
15GardenerHome & Garden2.92×
16PropertyHome & Garden2.72×
17HouseHome & Garden2.06×
18IKEAHome & Garden2.01×
19Lieferando.deFood & Beverages1.98×
20Obi (store)Shopping1.75×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Home Renovations audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Home Renovations audience · What stands out
TraitClusterDeviationScore
Design AffinityPREMIUM1.53×
Quality AwarenessPREMIUM1.52×
DIY MentalityTHRILL1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Home Renovations audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.95×
SpiritualityBALANCE0.97×
Social Media UsageJOY0.97×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Home Renovations have in Germany?

Home Renovations has an estimated audience of 3,083,824 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Home Renovations fans?

68.1% of Home Renovations fans are female, 31.9% are male, with an average age of 36.8 years.

03

Which brands do Home Renovations fans like most?

Home Renovations fans show strongest brand affinity for Home construction (3.46×), Home repair (3.4×), and Bungalow (6.43×) over the country average.

04

Where do Home Renovations fans live in Germany?

Home Renovations fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~500K), Bayern (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Home Renovations fans also like?

Beyond Home Renovations itself, the audience over-indexes on Home repair (3.4×), Bungalow (6.43×), Architecture & Interior Design (5.08×), and Home Interiors (4.09×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Home Renovations audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Home Renovations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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