Home Renovations Audience in Germany
Home Renovations has an estimated audience of 3,083,824 people in Germany. 68.1% are female, 31.9% are male, average age 36.8. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Home construction, Home repair, Bungalow, Architecture & Interior Design, Home Interiors.
The average Home Renovations fan in Germany is 36.8 years old, more female, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Home construction, Home repair, Bungalow, with strongest over-indexing on Home construction (3.46× the country average). Demographically, the Home Renovations audience skews more female with an average age of 36.8, and over-indexes on personality traits such as DIY Mentality, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Home Renovations fans
| Metric | Value |
|---|---|
| Female | 68.1% |
| Male | 31.9% |
| Average age | 36.8 |
| Estimated audience size | 3,083,824 |
Audience persona
The typical Home Renovations fan in Germany is more female, around 36.8 years old, with strong DIY Mentality tendencies and a notable affinity for Home construction.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 269,664 | 0.54× |
| Nordrhein-Westfalen | 243,591 | 0.36× |
| Baden-Württemberg | 191,142 | 0.45× |
| Hessen | 154,383 | 0.66× |
| Berlin | 108,658 | 0.79× |
| Thüringen | 106,586 | 1.36× |
| Rheinland-Pfalz | 99,429 | 0.64× |
| Niedersachsen | 99,023 | 0.33× |
| Brandenburg | 92,136 | 0.96× |
| Sachsen-Anhalt | 90,371 | 1.13× |
| Schleswig-Holstein | 88,859 | 0.8× |
| Mecklenburg-Vorpommern | 86,707 | 1.47× |
| Sachsen | 86,517 | 0.57× |
| Saarland | 82,963 | 2.19× |
| Bremen | 79,089 | 3× |
| Hamburg | 51,164 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home construction | 3.46× | Home & Garden |
| Home repair | 3.4× | Home & Garden |
| Bungalow | 6.43× | Home & Garden |
| Architecture & Interior Design | 5.08× | Home & Garden |
| Home Interiors | 4.09× | Home & Garden |
| Starter home | 4.44× | Home & Garden |
| IKEA | 2.01× | Home & Garden |
| Terraced house | 4.13× | Home & Garden |
| First-time buyer | 4.29× | Shopping |
| Terrace (building) | 3.61× | Home & Garden |
| Landscaping | 3.63× | Home & Garden |
| Obi (store) | 1.75× | Shopping |
| Gardener | 2.92× | Home & Garden |
| Lieferando.de | 1.98× | Food & Beverages |
| Photovoltaics | 3.15× | Home & Garden |
| House | 2.06× | Home & Garden |
| Auction | 2.99× | Shopping |
| Property | 2.72× | Home & Garden |
| Semi-detached | 4.74× | Home & Garden |
| Garden furniture | 3.19× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3.61 |
| Design Affinity | PREMIUM | 3.21 |
| Sustainability | BALANCE | 2.11 |
| Quality Awareness | PREMIUM | 2.03 |
| Luxury Orientation | PREMIUM | 2 |
| Sports Activity | POWER | 1.84 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.1% |
| United Kingdom | 9.4% |
| Germany | 7.1% |
See Home Renovations audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Home Renovations have in Germany?
Home Renovations has an estimated audience of 3,083,824 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Home Renovations fans?
68.1% of Home Renovations fans are female, 31.9% are male, with an average age of 36.8 years.
Which brands do Home Renovations fans like most?
Home Renovations fans show strongest brand affinity for Home construction (3.46×), Home repair (3.4×), and Bungalow (6.43×) over the country average.
Where do Home Renovations fans live in Germany?
Home Renovations fans in Germany are most concentrated in Bayern (reach 269,664), Nordrhein-Westfalen (reach 243,591), and Baden-Württemberg (reach 191,142). These three regions account for the largest share of the active audience.
What other brands do Home Renovations fans also like?
Beyond Home Renovations itself, the audience over-indexes on Home repair (3.4×), Bungalow (6.43×), Architecture & Interior Design (5.08×), and Home Interiors (4.09×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Home Renovations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.