Home Renovations Audience in United States
Home Renovations has an estimated audience of 14,313,159 people in United States. 50.9% are female, 49.1% are male, average age 36.7. Top regions: California, Florida, Texas.
The average Home Renovations fan in United States is 36.7 years old, balanced, and lives primarily in California. The audience is concentrated in California, Florida, Texas. Demographically, the Home Renovations audience skews balanced with an average age of 36.7, and over-indexes on personality traits such as Luxury Orientation, Design Affinity.
Category: Home & Garden · Type: Topic
Demographics of Home Renovations fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 36.7 |
| Estimated audience size | 14,313,159 |
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,783,093 | 1.13× |
| Florida | 1,349,720 | 1.39× |
| Texas | 1,281,525 | 1.04× |
| New York | 1,044,474 | 1.31× |
| Georgia | 742,193 | 1.68× |
| Illinois | 577,002 | 1.21× |
| Virginia | 551,738 | 1.58× |
| New Jersey | 507,879 | 1.4× |
| Indiana | 485,865 | 1.86× |
| Pennsylvania | 478,906 | 0.99× |
| North Carolina | 429,426 | 1× |
| Washington | 424,654 | 1.48× |
| Ohio | 387,845 | 0.88× |
| Michigan | 348,186 | 0.93× |
| Maryland | 288,566 | 1.17× |
| Colorado | 285,143 | 1.26× |
| Tennessee | 272,058 | 0.95× |
| Arizona | 270,956 | 0.93× |
| Massachusetts | 260,089 | 0.92× |
| Alabama | 220,357 | 1.1× |
| Oregon | 219,031 | 1.34× |
| South Carolina | 213,621 | 0.99× |
| Wisconsin | 208,263 | 0.97× |
| Missouri | 194,835 | 0.84× |
| Connecticut | 178,729 | 1.24× |
| Louisiana | 171,093 | 0.93× |
| Kentucky | 161,697 | 0.9× |
| Utah | 145,148 | 1.13× |
| Minnesota | 142,536 | 0.7× |
| Nevada | 127,640 | 0.92× |
| Oklahoma | 126,108 | 0.79× |
| Mississippi | 106,168 | 0.9× |
| Kansas | 104,357 | 0.93× |
| Arkansas | 102,423 | 0.87× |
| Iowa | 86,462 | 0.73× |
| Hawaii | 80,941 | 1.32× |
| Montana | 60,759 | 1.53× |
| Nebraska | 52,485 | 0.73× |
| Idaho | 52,482 | 0.73× |
| West Virginia | 41,769 | 0.63× |
| New Hampshire | 38,930 | 0.69× |
| New Mexico | 38,471 | 0.54× |
| Washington, District of Columbia | 37,693 | 0.88× |
| Rhode Island | 32,143 | 0.71× |
| Maine | 32,124 | 0.63× |
| Delaware | 27,809 | 0.7× |
| Wyoming | 25,480 | 1.2× |
| Alaska | 24,599 | 0.8× |
| South Dakota | 19,990 | 0.6× |
| North Dakota | 12,594 | 0.43× |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 5.15 |
| Design Affinity | PREMIUM | 3.71 |
| Quality Awareness | PREMIUM | 2.27 |
| Indulgence | JOY | 1.89 |
| DIY Mentality | THRILL | 1.79 |
| Travelling | THRILL | 1.7 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 33.1% |
| United Kingdom | 9.4% |
| Germany | 7.1% |
See Home Renovations audiences in other countries
More Home & Garden audiences in United States
- Food and drink (182,612,063)
- Music (181,108,961)
- Shopping and fashion (177,150,005)
- Sports and outdoors (173,827,889)
- Sports (173,190,295)
How to read this data
Audience size is the estimated number of people in United States who actively search for Home Renovations. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.