Rascasse Audience Intelligence

Bungalow Audience in Germany

A data profile of the people who buy, follow and care about Bungalow in Germany — modelled from more than twelve digital signal sources. Bungalow has an estimated audience of 2,650,488 people in Germany.

#1489among Topic in Germany#204in Home & Garden

The average Bungalow fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Land lot, Terraced house, Semi-detached, with strongest over-indexing on Land lot (8.57× the country average).

Demographically, the Bungalow audience skews more female with an average age of 38.4, and over-indexes on personality traits such as DIY Mentality, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bungalow fan in Germany is more female, around 38.4 years old, with strong DIY Mentality tendencies and a notable affinity for Land lot.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bungalow profile in Germany.

Audience size
2.7M
in Germany
Gender
58.1%♀
41.9% male
Age
38.4
average years
Country rank
#2468
Topic in Germany
Fig. 01

Search interest · 12-month trend

-33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bungalow fans

58.1% are female, 41.9% are male, average age 38.4.

Fig. 02

Gender split

58.1%
Female
41.9%
Male
Demographic split for Bungalow audience in Germany
MetricValue
Female58.1%
Male41.9%
Average age38.4
Estimated audience size2,650,488
Fig. 03

Age distribution

Ø 38.4
average years
Age distribution of the Bungalow audience in Germany
Age bracketShare%
16-1922%
20-2918%
30-3921%
40-4922%
50+17%
Fig. 04

Worldwide distribution

9.2%

of the worldwide Bungalow audience comes from Germany.

Worldwide audience distribution share by country for Bungalow
CountryShare
United States14.4%
Germany9.2%
United Kingdom7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bungalow audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bungalow fans by region: top regions in Germany
#RegionReachAffinity×
01Mecklenburg-Vorpommern~70K1.44×
02Brandenburg~90K1.15×
03Sachsen~100K1.13×
04Thüringen~70K1.09×
05Niedersachsen~300K1.07×
06Bayern~500K1.06×
07Baden-Württemberg~400K1.04×
08Sachsen-Anhalt~70K1.03×
09Nordrhein-Westfalen~600K1.00×
10Berlin~100K0.99×
11Rheinland-Pfalz~100K0.97×
12Hessen~200K0.91×
13Hamburg~50K0.87×
14Schleswig-Holstein~80K0.84×
15Saarland~30K0.80×
16Bremen~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Bungalow, Germany
0.78×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bungalow audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bungalow audience
#·InterestCategoryAffinity×
01Land lotHome & Garden8.57×
02Semi-detachedHome & Garden7.01×
03Terraced houseHome & Garden5.37×
04Green buildingHome & Garden5.02×
05Prefabricated buildingHome & Garden4.92×
06GreenhouseHome & Garden4.50×
07Sustainable architectureHome & Garden3.73×
08Garden toolHome & Garden3.71×
09Terrace (building)Home & Garden3.70×
10VillaTravel & Leisure3.69×
11Single-family detached homeHome & Garden3.58×
12Garden centreHome & Garden3.11×
13PatioHome & Garden2.71×
14ImmoScout24Home & Garden2.52×
15TchiboShopping2.18×
16ImmoweltHome & Garden2.15×
17Obi (store)Shopping1.86×
18IKEAHome & Garden1.56×
19BildNews1.54×
20GardenHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bungalow audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bungalow audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL1.49×
Quality AwarenessPREMIUM1.33×
Family OrientationCONSERVATISM1.27×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bungalow audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.45×
MindfulnessBALANCE0.52×
Risk AppetiteTHRILL0.54×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bungalow have in Germany?

Bungalow has an estimated audience of 2,650,488 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bungalow fans?

58.1% of Bungalow fans are female, 41.9% are male, with an average age of 38.4 years.

03

Which brands do Bungalow fans like most?

Bungalow fans show strongest brand affinity for Land lot (8.57×), Terraced house (5.37×), and Semi-detached (7.01×) over the country average.

04

Where do Bungalow fans live in Germany?

Bungalow fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~600K), Bayern (reach ~500K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Bungalow fans also like?

Beyond Bungalow itself, the audience over-indexes on Terraced house (5.37×), Semi-detached (7.01×), ImmoScout24 (2.52×), and Green building (5.02×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Bungalow audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bungalow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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