Bungalow Audience in Germany
Bungalow has an estimated audience of 2,650,488 people in Germany. 58.1% are female, 41.9% are male, average age 38.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Land lot, Terraced house, Semi-detached, ImmoScout24, Green building.
The average Bungalow fan in Germany is 38.4 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Land lot, Terraced house, Semi-detached, with strongest over-indexing on Land lot (8.57× the country average). Demographically, the Bungalow audience skews more female with an average age of 38.4, and over-indexes on personality traits such as Design Affinity, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Bungalow fans
| Metric | Value |
|---|---|
| Female | 58.1% |
| Male | 41.9% |
| Average age | 38.4 |
| Estimated audience size | 2,650,488 |
Audience persona
The typical Bungalow fan in Germany is more female, around 38.4 years old, with strong Design Affinity tendencies and a notable affinity for Land lot.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 615,333 | 1.06× |
| Bayern | 477,140 | 1.12× |
| Baden-Württemberg | 393,666 | 1.09× |
| Niedersachsen | 288,051 | 1.12× |
| Hessen | 194,824 | 0.96× |
| Sachsen | 149,245 | 1.15× |
| Rheinland-Pfalz | 133,858 | 1.01× |
| Berlin | 122,715 | 1.04× |
| Brandenburg | 95,097 | 1.16× |
| Schleswig-Holstein | 81,198 | 0.85× |
| Thüringen | 73,045 | 1.08× |
| Sachsen-Anhalt | 66,149 | 0.96× |
| Hamburg | 52,739 | 0.88× |
| Mecklenburg-Vorpommern | 51,028 | 1.01× |
| Saarland | 25,326 | 0.78× |
| Bremen | 16,630 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Land lot | 8.57× | Home & Garden |
| Terraced house | 5.37× | Home & Garden |
| Semi-detached | 7.01× | Home & Garden |
| ImmoScout24 | 2.52× | Home & Garden |
| Green building | 5.02× | Home & Garden |
| Villa | 3.69× | Travel & Leisure |
| Terrace (building) | 3.7× | Home & Garden |
| Obi (store) | 1.86× | Shopping |
| Gala | 1.99× | News |
| Prefabricated building | 4.92× | Home & Garden |
| Garden centre | 3.11× | Home & Garden |
| Bild | 1.54× | News |
| Single-family detached home | 3.58× | Home & Garden |
| Wetter.com | 1.87× | Home & Garden |
| Greenhouse | 4.5× | Home & Garden |
| IKEA | 1.56× | Home & Garden |
| Garden | 1.51× | Home & Garden |
| Immowelt | 2.15× | Home & Garden |
| Tchibo | 2.18× | Shopping |
| Patio | 2.71× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.66 |
| Quality Awareness | PREMIUM | 1.36 |
| DIY Mentality | THRILL | 1.32 |
| Luxury Orientation | PREMIUM | 1.23 |
| Convenience Orientation | PREMIUM | 1.22 |
| Sports Activity | POWER | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.4% |
| Germany | 9.2% |
| United Kingdom | 7.3% |
See Bungalow audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Bungalow have in Germany?
Bungalow has an estimated audience of 2,650,488 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bungalow fans?
58.1% of Bungalow fans are female, 41.9% are male, with an average age of 38.4 years.
Which brands do Bungalow fans like most?
Bungalow fans show strongest brand affinity for Land lot (8.57×), Terraced house (5.37×), and Semi-detached (7.01×) over the country average.
Where do Bungalow fans live in Germany?
Bungalow fans in Germany are most concentrated in Nordrhein-Westfalen (reach 615,333), Bayern (reach 477,140), and Baden-Württemberg (reach 393,666). These three regions account for the largest share of the active audience.
What other brands do Bungalow fans also like?
Beyond Bungalow itself, the audience over-indexes on Terraced house (5.37×), Semi-detached (7.01×), ImmoScout24 (2.52×), and Green building (5.02×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bungalow. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.