Green building Audience in Germany
Green building has an estimated audience of 3,088,467 people in Germany. 45.9% are female, 54.1% are male, average age 44.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: CAC 40, Product design, Indigenous Australian art, Assisi, Low-carbon emission.
The average Green building fan in Germany is 44.6 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include CAC 40, Product design, Indigenous Australian art, with strongest over-indexing on CAC 40 (2.37× the country average). Demographically, the Green building audience skews balanced with an average age of 44.6, and over-indexes on personality traits such as DIY Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Green building fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 44.6 |
| Estimated audience size | 3,088,467 |
Audience persona
The typical Green building fan in Germany is balanced, around 44.6 years old, with strong DIY Mentality tendencies and a notable affinity for CAC 40.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 608,218 | 0.9× |
| Bayern | 544,426 | 1.1× |
| Baden-Württemberg | 427,543 | 1.01× |
| Niedersachsen | 274,940 | 0.92× |
| Hessen | 265,385 | 1.13× |
| Berlin | 227,632 | 1.65× |
| Sachsen | 116,464 | 0.77× |
| Schleswig-Holstein | 99,842 | 0.9× |
| Hamburg | 96,117 | 1.38× |
| Rheinland-Pfalz | 94,987 | 0.61× |
| Brandenburg | 66,924 | 0.7× |
| Thüringen | 65,054 | 0.83× |
| Sachsen-Anhalt | 56,411 | 0.7× |
| Mecklenburg-Vorpommern | 45,645 | 0.77× |
| Saarland | 41,430 | 1.09× |
| Bremen | 40,657 | 1.54× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| CAC 40 | 2.37× | Business & Career |
| Product design | 1.69× | Business & Career |
| Indigenous Australian art | 5.28× | Arts & Culture |
| Assisi | 5.13× | Travel & Leisure |
| Low-carbon emission | 3.73× | Politics & Society |
| Cachorro | 1.99× | Pets & Animals |
| Sixx | 1.71× | Movies & TV |
| Vijesti.ba | 2.27× | News |
| Figure painting (hobby) | 2.16× | Arts & Culture |
| Corfu (regional unit) | 1.68× | Travel & Leisure |
| Building insulation | 2.21× | Home & Garden |
| Atkins diet | 3.05× | Health |
| Information sensitivity | 2.7× | Technology & Electronics |
| Free University of Berlin | 1.81× | Business & Career |
| Kajang | 7.11× | Travel & Leisure |
| Emil Nolde | 2.46× | Arts & Culture |
| Metamorphoses | 1.51× | Literature |
| Volvo V60 | 2.1× | Cars & Mobility |
| Pumuckl | 2.7× | Movies & TV |
| Stamp collecting | 2.29× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 2.99 |
| LGBTQ+ Identity | OPEN | 2.78 |
| Quality Awareness | PREMIUM | 2.66 |
| Design Affinity | PREMIUM | 2.05 |
| Sustainability | BALANCE | 2.04 |
| Early Adopter Mentality | POWER | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 14.1% |
| United States | 11.2% |
| Italy | 7.5% |
See Green building audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Green building have in Germany?
Green building has an estimated audience of 3,088,467 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Green building fans?
45.9% of Green building fans are female, 54.1% are male, with an average age of 44.6 years.
Which brands do Green building fans like most?
Green building fans show strongest brand affinity for CAC 40 (2.37×), Product design (1.69×), and Indigenous Australian art (5.28×) over the country average.
Where do Green building fans live in Germany?
Green building fans in Germany are most concentrated in Nordrhein-Westfalen (reach 608,218), Bayern (reach 544,426), and Baden-Württemberg (reach 427,543). These three regions account for the largest share of the active audience.
What other brands do Green building fans also like?
Beyond Green building itself, the audience over-indexes on Product design (1.69×), Indigenous Australian art (5.28×), Assisi (5.13×), and Low-carbon emission (3.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Green building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.