Rascasse Audience Intelligence

Modular building Audience in Germany

A data profile of the people who buy, follow and care about Modular building in Germany — modelled from more than twelve digital signal sources. Modular building has an estimated audience of 637,134 people in Germany.

#4083among Topic in Germany#571in Home & Garden

The average Modular building fan in Germany is 44.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Baden-Württemberg, Bayern.

Top brand affinities include Prefabricated home, Sustainable architecture, Green building, with strongest over-indexing on Prefabricated home (64.98× the country average).

Demographically, the Modular building audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as Career Orientation, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Modular building fan in Germany is balanced, around 44.1 years old, with strong Career Orientation tendencies and a notable affinity for Prefabricated home.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Modular building profile in Germany.

Audience size
637K
in Germany
Gender
45.7%♀
54.3% male
Age
44.1
average years
Country rank
#9604
Topic in Germany
Fig. 01

Search interest · 12-month trend

-28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Modular building fans

45.7% are female, 54.3% are male, average age 44.1.

Fig. 02

Gender split

45.7%
Female
54.3%
Male
Demographic split for Modular building audience in Germany
MetricValue
Female45.7%
Male54.3%
Average age44.1
Estimated audience size637,134
Fig. 03

Age distribution

Ø 44.1
average years
Age distribution of the Modular building audience in Germany
Age bracketShare%
16-195%
20-2917%
30-3926%
40-4927%
50+25%
Fig. 04

Worldwide distribution

7.0%

of the worldwide Modular building audience comes from Germany.

Worldwide audience distribution share by country for Modular building
CountryShare
United States30.8%
Germany7.0%
Australia6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Modular building audience in Germany is strongest.

Fig. 05

Top regions by affinity

Modular building fans by region: top regions in Germany
#RegionReachAffinity×
01Baden-Württemberg~100K1.23×
02Bremen~7K1.21×
03Berlin~30K1.15×
04Thüringen~20K1.14×
05Saarland~9K1.12×
06Hessen~50K1.05×
07Hamburg~10K1.03×
08Mecklenburg-Vorpommern~10K0.99×
09Bayern~100K0.95×
10Schleswig-Holstein~20K0.95×
11Sachsen-Anhalt~20K0.95×
12Brandenburg~20K0.92×
13Rheinland-Pfalz~30K0.90×
14Nordrhein-Westfalen~100K0.85×
15Sachsen~30K0.83×
16Niedersachsen~50K0.80×
Fig. 06

Affinity by region

Affinity by region — Modular building, Germany
0.80×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Modular building audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Modular building audience
#·InterestCategoryAffinity×
01Prefabricated homeHome & Garden64.98×
02WeberhausHome & Garden33.56×
03ViebrockhausHome & Garden33.12×
04TurnkeyBusiness & Career17.12×
05Sustainable architectureHome & Garden15.63×
06Prefabricated buildingHome & Garden15.24×
07Green buildingHome & Garden14.60×
08RedevelopmentHome & Garden11.39×
09BungalowHome & Garden9.40×
10BuildingHome & Garden7.21×
11ImmobilienBusiness & Career7.18×
12Mortgage calculatorHome & Garden6.39×
13TownhouseHome & Garden6.31×
14Property finderHome & Garden5.28×
15Starter homeHome & Garden5.19×
16Home constructionHome & Garden4.74×
17Real estate developmentBusiness & Career4.50×
18Home repairHome & Garden4.39×
19Home Interior DesignHome & Garden3.85×
20ImmoScout24Home & Garden2.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Modular building audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Modular building audience · What stands out
TraitClusterDeviationScore
Career OrientationPOWER2.23×
Design AffinityPREMIUM2.18×
Risk AppetiteTHRILL1.91×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Modular building audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.84×
SpiritualityBALANCE0.96×
Early Adopter MentalityPOWER0.96×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Modular building have in Germany?

Modular building has an estimated audience of 637,134 people in Germany, concentrated in Nordrhein-Westfalen and Baden-Württemberg.

02

What is the gender split and age of Modular building fans?

45.7% of Modular building fans are female, 54.3% are male, with an average age of 44.1 years.

03

Which brands do Modular building fans like most?

Modular building fans show strongest brand affinity for Prefabricated home (64.98×), Sustainable architecture (15.63×), and Green building (14.6×) over the country average.

04

Where do Modular building fans live in Germany?

Modular building fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Baden-Württemberg (reach ~100K), and Bayern (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Modular building fans also like?

Beyond Modular building itself, the audience over-indexes on Sustainable architecture (15.63×), Green building (14.6×), Prefabricated building (15.24×), and Redevelopment (11.39×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Modular building audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Modular building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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