Modular building Audience in Germany
Modular building has an estimated audience of 637,134 people in Germany. 45.7% are female, 54.3% are male, average age 44.1. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Prefabricated home, Sustainable architecture, Green building, Prefabricated building, Redevelopment.
The average Modular building fan in Germany is 44.1 years old, balanced, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Prefabricated home, Sustainable architecture, Green building, with strongest over-indexing on Prefabricated home (64.98× the country average). Demographically, the Modular building audience skews balanced with an average age of 44.1, and over-indexes on personality traits such as DIY Mentality, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Modular building fans
| Metric | Value |
|---|---|
| Female | 45.7% |
| Male | 54.3% |
| Average age | 44.1 |
| Estimated audience size | 637,134 |
Audience persona
The typical Modular building fan in Germany is balanced, around 44.1 years old, with strong DIY Mentality tendencies and a notable affinity for Prefabricated home.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 123,174 | 1.42× |
| Nordrhein-Westfalen | 122,956 | 0.88× |
| Bayern | 108,501 | 1.06× |
| Hessen | 52,812 | 1.09× |
| Niedersachsen | 45,798 | 0.74× |
| Berlin | 40,595 | 1.43× |
| Rheinland-Pfalz | 27,342 | 0.86× |
| Schleswig-Holstein | 22,319 | 0.98× |
| Sachsen | 18,959 | 0.61× |
| Hamburg | 16,613 | 1.15× |
| Brandenburg | 14,072 | 0.71× |
| Thüringen | 13,334 | 0.82× |
| Sachsen-Anhalt | 12,950 | 0.78× |
| Mecklenburg-Vorpommern | 10,997 | 0.9× |
| Saarland | 8,589 | 1.1× |
| Bremen | 8,046 | 1.48× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Prefabricated home | 64.98× | Home & Garden |
| Sustainable architecture | 15.63× | Home & Garden |
| Green building | 14.6× | Home & Garden |
| Prefabricated building | 15.24× | Home & Garden |
| Redevelopment | 11.39× | Home & Garden |
| Building | 7.21× | Home & Garden |
| Immobilien | 7.18× | Business & Career |
| Viebrockhaus | 33.12× | Home & Garden |
| Weberhaus | 33.56× | Home & Garden |
| Bungalow | 9.4× | Home & Garden |
| Home construction | 4.74× | Home & Garden |
| Home repair | 4.39× | Home & Garden |
| Property finder | 5.28× | Home & Garden |
| Turnkey | 17.12× | Business & Career |
| Real estate development | 4.5× | Business & Career |
| Mortgage calculator | 6.39× | Home & Garden |
| Townhouse | 6.31× | Home & Garden |
| ImmoScout24 | 2.84× | Home & Garden |
| Starter home | 5.19× | Home & Garden |
| Home Interior Design | 3.85× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 3.73 |
| Quality Awareness | PREMIUM | 3.46 |
| Design Affinity | PREMIUM | 2.55 |
| Sustainability | BALANCE | 2.28 |
| Community Orientation | OPEN | 1.78 |
| Sports Activity | POWER | 1.76 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 30.8% |
| Germany | 7.0% |
| Australia | 6.4% |
See Modular building audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Modular building have in Germany?
Modular building has an estimated audience of 637,134 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Modular building fans?
45.7% of Modular building fans are female, 54.3% are male, with an average age of 44.1 years.
Which brands do Modular building fans like most?
Modular building fans show strongest brand affinity for Prefabricated home (64.98×), Sustainable architecture (15.63×), and Green building (14.6×) over the country average.
Where do Modular building fans live in Germany?
Modular building fans in Germany are most concentrated in Baden-Württemberg (reach 123,174), Nordrhein-Westfalen (reach 122,956), and Bayern (reach 108,501). These three regions account for the largest share of the active audience.
What other brands do Modular building fans also like?
Beyond Modular building itself, the audience over-indexes on Sustainable architecture (15.63×), Green building (14.6×), Prefabricated building (15.24×), and Redevelopment (11.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Modular building. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.