Turnkey Audience in Germany
Turnkey has an estimated audience of 547,254 people in Germany. 51.2% are female, 48.8% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Green building, Prefabricated building, Sustainable architecture, Prefabricated home, Land lot.
The average Turnkey fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Green building, Prefabricated building, Sustainable architecture, with strongest over-indexing on Green building (16.78× the country average). Demographically, the Turnkey audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Topic
Demographics of Turnkey fans
| Metric | Value |
|---|---|
| Female | 51.2% |
| Male | 48.8% |
| Average age | 41.2 |
| Estimated audience size | 547,254 |
Audience persona
The typical Turnkey fan in Germany is balanced, around 41.2 years old, with strong Quality Awareness tendencies and a notable affinity for Green building.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 124,477 | 1.04× |
| Bayern | 102,199 | 1.16× |
| Baden-Württemberg | 85,931 | 1.15× |
| Hessen | 55,430 | 1.33× |
| Niedersachsen | 52,626 | 0.99× |
| Berlin | 29,343 | 1.2× |
| Sachsen | 28,745 | 1.07× |
| Rheinland-Pfalz | 28,530 | 1.04× |
| Schleswig-Holstein | 19,130 | 0.97× |
| Brandenburg | 14,729 | 0.87× |
| Hamburg | 13,435 | 1.09× |
| Thüringen | 12,525 | 0.9× |
| Sachsen-Anhalt | 10,987 | 0.77× |
| Mecklenburg-Vorpommern | 8,455 | 0.81× |
| Saarland | 5,489 | 0.82× |
| Bremen | 3,703 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Green building | 16.78× | Home & Garden |
| Prefabricated building | 14.25× | Home & Garden |
| Sustainable architecture | 11.14× | Home & Garden |
| Prefabricated home | 25.03× | Home & Garden |
| Land lot | 12.39× | Home & Garden |
| Redevelopment | 8.87× | Home & Garden |
| Real estate development | 5.52× | Business & Career |
| Building | 5.5× | Home & Garden |
| Property finder | 5.67× | Home & Garden |
| Home repair | 4.44× | Home & Garden |
| Mortgage calculator | 7.84× | Home & Garden |
| Home construction | 4.24× | Home & Garden |
| Master craftsman | 6.64× | Business & Career |
| Immobilien | 5.05× | Business & Career |
| Housing estate | 6.38× | Home & Garden |
| Townhouse | 6.88× | Home & Garden |
| Terraced house | 5.48× | Home & Garden |
| Home Interior Design | 4.18× | Home & Garden |
| Renovation | 3.54× | Home & Garden |
| Pergola | 6.7× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.78 |
| DIY Mentality | THRILL | 2.68 |
| Design Affinity | PREMIUM | 2.16 |
| Sustainability | BALANCE | 1.86 |
| Sports Activity | POWER | 1.69 |
| Family Orientation | CONSERVATISM | 1.46 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.7% |
| Ukraine | 15.7% |
| Germany | 7.6% |
See Turnkey audiences in other countries
More Business & Career audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Turnkey have in Germany?
Turnkey has an estimated audience of 547,254 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Turnkey fans?
51.2% of Turnkey fans are female, 48.8% are male, with an average age of 41.2 years.
Which brands do Turnkey fans like most?
Turnkey fans show strongest brand affinity for Green building (16.78×), Prefabricated building (14.25×), and Sustainable architecture (11.14×) over the country average.
Where do Turnkey fans live in Germany?
Turnkey fans in Germany are most concentrated in Nordrhein-Westfalen (reach 124,477), Bayern (reach 102,199), and Baden-Württemberg (reach 85,931). These three regions account for the largest share of the active audience.
What other brands do Turnkey fans also like?
Beyond Turnkey itself, the audience over-indexes on Prefabricated building (14.25×), Sustainable architecture (11.14×), Prefabricated home (25.03×), and Land lot (12.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Turnkey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.