Rascasse Audience Intelligence

Turnkey Audience in United States

A data profile of the people who buy, follow and care about Turnkey in United States — modelled from more than twelve digital signal sources. Turnkey has an estimated audience of 1,489,573 people in United States.

#7314among Topic in United States#1253in Business & Career

The average Turnkey fan in United States is 43.9 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Business model, Bathroom, Estate (land), with strongest over-indexing on Business model (5.6× the country average).

Demographically, the Turnkey audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Turnkey fan in United States is more male, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Business model.

Category: Business & Career · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Turnkey profile in United States.

Audience size
1.5M
in United States
Gender
44.2%♀
55.8% male
Age
43.9
average years
Country rank
#17858
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Turnkey fans

44.2% are female, 55.8% are male, average age 43.9.

Fig. 02

Gender split

44.2%
Female
55.8%
Male
Demographic split for Turnkey audience in United States
MetricValue
Female44.2%
Male55.8%
Average age43.9
Estimated audience size1,489,573
Fig. 03

Age distribution

Ø 43.9
average years
Age distribution of the Turnkey audience in United States
Age bracketShare%
16-199%
20-2914%
30-3922%
40-4928%
50+27%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Turnkey audience comes from United States.

Worldwide audience distribution share by country for Turnkey
CountryShare
United States20.7%
Ukraine15.7%
Germany7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Turnkey audience in United States is strongest.

Fig. 05

Top regions by affinity

Turnkey fans by region: top regions in United States
#RegionReachAffinity×
01Wisconsin~70K3.19×
02Washington, District of Columbia~7K1.57×
03Illinois~70K1.40×
04New York~100K1.34×
05Arkansas~20K1.23×
06California~200K1.22×
07Kansas~10K1.18×
08Minnesota~20K1.17×
09Missouri~30K1.15×
10Mississippi~10K1.15×
11Texas~100K1.13×
12Massachusetts~30K1.13×
13Colorado~30K1.12×
14North Dakota~3K1.11×
15Nevada~20K1.08×
16Tennessee~30K1.06×
17Alabama~20K1.06×
18Washington~30K1.04×
19North Carolina~50K1.02×
20Iowa~10K1.02×
21Virginia~40K1.01×
22Utah~10K1.01×
23Montana~4K0.99×
24Georgia~40K0.98×
25Oregon~20K0.98×
26Connecticut~10K0.98×
27Oklahoma~20K0.97×
28New Hampshire~6K0.97×
29New Jersey~40K0.96×
30Idaho~7K0.92×
31Vermont~2K0.92×
32Nebraska~7K0.91×
33Delaware~4K0.91×
34Alaska~3K0.91×
35Louisiana~20K0.90×
36South Dakota~3K0.90×
37Pennsylvania~40K0.89×
38Indiana~20K0.89×
39Florida~90K0.88×
40Maine~5K0.87×
41Rhode Island~4K0.87×
42Hawaii~6K0.86×
43Maryland~20K0.85×
44Michigan~30K0.84×
45West Virginia~6K0.83×
46Ohio~40K0.82×
47South Carolina~20K0.80×
48New Mexico~6K0.79×
49Arizona~20K0.77×
50Kentucky~10K0.76×
Fig. 06

Affinity by region

Affinity by region — Turnkey, United States
0.76×1.00×3.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Turnkey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Turnkey audience
#·InterestCategoryAffinity×
01Business modelBusiness & Career5.60×
02FireplaceHome & Garden4.71×
03Starter homeHome & Garden4.36×
04Estate (land)Business & Career4.16×
05LeaseBusiness & Career4.11×
06BathroomHome & Garden3.53×
07Real propertyHome & Garden3.35×
08Privately held companyBusiness & Career3.07×
09BoatsCars & Mobility2.69×
10AirbnbTravel & Leisure2.61×
11ApartmentBusiness & Career2.56×
12EmailTechnology & Electronics2.48×
13Breaking newsMovies & TV2.40×
14TrainingSports2.38×
15Mitch McConnellPolitics & Society2.26×
16FinanceBusiness & Career2.21×
17MoneyBusiness & Career2.19×
18HouseHome & Garden2.18×
19XInternet & Social Media1.86×
20Social networkInternet & Social Media1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Turnkey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Turnkey audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.02×
Community OrientationOPEN1.68×
Need for SecurityCONSERVATISM1.68×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Turnkey audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.68×
Pet OwnershipJOY0.97×
IndulgenceJOY0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Turnkey have in United States?

Turnkey has an estimated audience of 1,489,573 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Turnkey fans?

44.2% of Turnkey fans are female, 55.8% are male, with an average age of 43.9 years.

03

Which brands do Turnkey fans like most?

Turnkey fans show strongest brand affinity for Business model (5.6×), Bathroom (3.53×), and Estate (land) (4.16×) over the country average.

04

Where do Turnkey fans live in United States?

Turnkey fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and New York (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Turnkey fans also like?

Beyond Turnkey itself, the audience over-indexes on Bathroom (3.53×), Estate (land) (4.16×), Airbnb (2.61×), and Breaking news (2.4×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Business & Career audiences in United States

See Turnkey audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Turnkey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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