Turnkey Audience in United States

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Turnkey has an estimated audience of 1,489,573 people in United States. 44.2% are female, 55.8% are male, average age 43.9. Top regions: California, Texas, New York. Top brand affinities: Business model, Bathroom, Estate (land), Airbnb, Breaking news.

The average Turnkey fan in United States is 43.9 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Business model, Bathroom, Estate (land), with strongest over-indexing on Business model (5.6× the country average). Demographically, the Turnkey audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Business & Career · Type: Topic

Demographics of Turnkey fans

Demographic split for Turnkey audience in United States
MetricValue
Female44.2%
Male55.8%
Average age43.9
Estimated audience size1,489,573

Audience persona

The typical Turnkey fan in United States is more male, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Business model.

Top regions in United States

Top regions ranked by reach for Turnkey in United States
RegionReachAffinity
California206,0141.26×
Texas150,3861.17×
New York112,2001.35×
Florida93,2630.92×
Illinois63,3811.28×
Wisconsin59,9862.68×
North Carolina49,8861.11×
Pennsylvania47,4550.95×
Georgia47,2921.03×
Virginia39,4621.09×
Ohio38,5880.84×
New Jersey36,0930.95×
Massachusetts34,9261.19×
Washington32,6411.09×
Michigan32,5420.84×
Tennessee31,5801.06×
Missouri29,2721.22×
Colorado29,2271.24×
Minnesota28,3011.33×
Indiana23,6410.87×
Alabama23,1921.11×
Arizona22,5930.74×
Maryland21,9440.86×
Nevada17,5731.22×
Oregon17,2561.01×
Louisiana16,4850.86×
Oklahoma16,4771×
South Carolina16,1760.72×
Connecticut15,3431.03×
Kansas14,7851.26×
Arkansas14,5851.19×
Utah13,7591.03×
Iowa13,5241.1×
Kentucky11,9800.64×
Mississippi10,7560.88×
Washington, District of Columbia8,4151.88×
Idaho6,4740.87×
Nebraska6,1280.82×
New Hampshire5,4870.93×
Montana4,3711.06×
Hawaii4,3290.68×
New Mexico4,1260.55×
North Dakota3,9071.28×
West Virginia3,6220.52×
Maine3,4370.64×
Delaware2,9970.73×
Rhode Island2,9750.63×
South Dakota2,2070.64×
Vermont1,6460.63×
Alaska1,5160.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Turnkey audience
BrandAffinityCategory
Business model5.6×Business & Career
Bathroom3.53×Home & Garden
Estate (land)4.16×Business & Career
Airbnb2.61×Travel & Leisure
Breaking news2.4×Movies & TV
House2.18×Home & Garden
Privately held company3.07×Business & Career
Money2.19×Business & Career
Starter home4.36×Home & Garden
Boats2.69×Cars & Mobility
Finance2.21×Business & Career
Lease4.11×Business & Career
Fireplace4.71×Home & Garden
X1.86×Internet & Social Media
Social network1.85×Internet & Social Media
Email2.48×Technology & Electronics
Apartment2.56×Business & Career
Real property3.35×Home & Garden
Training2.38×Sports
Corporation2.54×Business & Career

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Turnkey audience
TraitClusterScore
Quality AwarenessPREMIUM3.06
Risk AppetiteTHRILL1.65
Career OrientationPOWER1.58
Luxury OrientationPREMIUM1.55
Need for SecurityCONSERVATISM1.54
Convenience OrientationPREMIUM1.32

Worldwide distribution

Worldwide audience distribution share by country for Turnkey
CountryShare
United States20.7%
Ukraine15.7%
Germany7.6%

See Turnkey audiences in other countries

More Business & Career audiences in United States

Frequently asked questions

How many fans does Turnkey have in United States?

Turnkey has an estimated audience of 1,489,573 people in United States, concentrated in California and Texas.

What is the gender split and age of Turnkey fans?

44.2% of Turnkey fans are female, 55.8% are male, with an average age of 43.9 years.

Which brands do Turnkey fans like most?

Turnkey fans show strongest brand affinity for Business model (5.6×), Bathroom (3.53×), and Estate (land) (4.16×) over the country average.

Where do Turnkey fans live in United States?

Turnkey fans in United States are most concentrated in California (reach 206,014), Texas (reach 150,386), and New York (reach 112,200). These three regions account for the largest share of the active audience.

What other brands do Turnkey fans also like?

Beyond Turnkey itself, the audience over-indexes on Bathroom (3.53×), Estate (land) (4.16×), Airbnb (2.61×), and Breaking news (2.4×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Turnkey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.