Fireplace Audience in United States

Fireplace has an estimated audience of 18,118,879 people in United States. 55.7% are female, 44.3% are male, average age 45.6. Top regions: California, Texas, Florida. Top brand affinities: Kia Sportage, MSN, Staples (Canada), Natural gas, Wood-burning stove.

The average Fireplace fan in United States is 45.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Kia Sportage, MSN, Staples (Canada), with strongest over-indexing on Kia Sportage (23.78× the country average). Demographically, the Fireplace audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Fireplace fans

Demographic split for Fireplace audience in United States
MetricValue
Female55.7%
Male44.3%
Average age45.6
Estimated audience size18,118,879

Audience persona

The typical Fireplace fan in United States is more female, around 45.6 years old, with strong Quality Awareness tendencies and a notable affinity for Kia Sportage.

Top regions in United States

Top regions ranked by reach for Fireplace in United States
RegionReachAffinity
California1,982,7761×
Texas1,498,8410.96×
Florida1,126,1550.92×
New York998,3670.99×
Illinois756,2181.25×
Pennsylvania674,4071.11×
Ohio615,7211.1×
Michigan594,5931.25×
North Carolina593,5501.09×
Georgia588,7371.05×
New Jersey510,4511.11×
Virginia439,2031×
Tennessee422,5371.16×
Washington396,0301.09×
Indiana355,6611.07×
Massachusetts348,6630.98×
Missouri327,7371.12×
Arizona326,9700.88×
Colorado317,4061.11×
Wisconsin296,9301.09×
Maryland290,9600.93×
Minnesota283,7791.09×
South Carolina276,2251.01×
Alabama256,9001.01×
Louisiana256,4931.1×
Kentucky242,4941.07×
Oregon198,0800.95×
Utah194,8671.2×
Oklahoma192,2810.96×
Connecticut190,7011.05×
Arkansas162,7641.09×
Iowa158,1971.06×
Nevada154,7900.88×
Mississippi145,1090.97×
Kansas143,9511.01×
Idaho102,1351.12×
Nebraska91,2081×
West Virginia84,4591×
New Mexico83,0070.91×
New Hampshire56,5720.79×
Montana50,9821.01×
Maine50,5970.78×
Rhode Island49,1420.85×
Washington, District of Columbia47,9590.88×
South Dakota46,8671.12×
Delaware44,7240.89×
North Dakota36,2660.97×
Alaska32,3950.84×
Hawaii32,0580.41×
Wyoming24,4010.91×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fireplace audience
BrandAffinityCategory
Kia Sportage23.78×Cars & Mobility
MSN3.93×News
Staples (Canada)4.35×Business & Career
Natural gas5.32×Cars & Mobility
Wood-burning stove10.39×Home & Garden
Great Clips4×Beauty & Wellness
Honda HR-V15.85×Cars & Mobility
Furnace8.24×Home & Garden
Single-family detached home5.59×Home & Garden
Home Appliances2.16×Home & Garden
Real property2.81×Home & Garden
Chuck Norris3.22×Movies & TV
Multiple listing service7.25×Home & Garden
Nature1.59×Home & Garden
Pre-school playgroup16.36×Kids & Family
HVAC2.89×Home & Garden
Property finder2.74×Home & Garden
Renovation1.97×Home & Garden
Dough2.9×Food & Beverages
Jeep Grand Cherokee4.88×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fireplace audience
TraitClusterScore
Quality AwarenessPREMIUM1.76
DIY MentalityTHRILL1.48
IndulgenceJOY1.31
Family OrientationCONSERVATISM1.21
Convenience OrientationPREMIUM1.19
Price SensitivityPREMIUM1.17

Worldwide distribution

Worldwide audience distribution share by country for Fireplace
CountryShare
United States33.5%
United Kingdom7.8%
Italy7.1%

See Fireplace audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Fireplace have in United States?

Fireplace has an estimated audience of 18,118,879 people in United States, concentrated in California and Texas.

What is the gender split and age of Fireplace fans?

55.7% of Fireplace fans are female, 44.3% are male, with an average age of 45.6 years.

Which brands do Fireplace fans like most?

Fireplace fans show strongest brand affinity for Kia Sportage (23.78×), MSN (3.93×), and Staples (Canada) (4.35×) over the country average.

Where do Fireplace fans live in United States?

Fireplace fans in United States are most concentrated in California (reach 1,982,776), Texas (reach 1,498,841), and Florida (reach 1,126,155). These three regions account for the largest share of the active audience.

What other brands do Fireplace fans also like?

Beyond Fireplace itself, the audience over-indexes on MSN (3.93×), Staples (Canada) (4.35×), Natural gas (5.32×), and Wood-burning stove (10.39×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fireplace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.