Rascasse Audience Intelligence

Fireplace Audience in United States

A data profile of the people who buy, follow and care about Fireplace in United States — modelled from more than twelve digital signal sources. Fireplace has an estimated audience of 18,118,879 people in United States.

#1277among Topic in United States#143in Home & Garden

The average Fireplace fan in United States is 45.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Natural gas, Wood-burning stove, Furnace, with strongest over-indexing on Natural gas (5.56× the country average).

Demographically, the Fireplace audience skews more female with an average age of 45.6, and over-indexes on personality traits such as Quality Awareness, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fireplace fan in United States is more female, around 45.6 years old, with strong Quality Awareness tendencies and a notable affinity for Natural gas.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fireplace profile in United States.

Audience size
18.1M
in United States
Gender
55.7%♀
44.3% male
Age
45.6
average years
Country rank
#1860
Topic in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fireplace fans

55.7% are female, 44.3% are male, average age 45.6.

Fig. 02

Gender split

55.7%
Female
44.3%
Male
Demographic split for Fireplace audience in United States
MetricValue
Female55.7%
Male44.3%
Average age45.6
Estimated audience size18,118,879
Fig. 03

Age distribution

Ø 45.6
average years
Age distribution of the Fireplace audience in United States
Age bracketShare%
16-199%
20-2912%
30-3918%
40-4925%
50+36%
Fig. 04

Worldwide distribution

33.5%

of the worldwide Fireplace audience comes from United States.

Worldwide audience distribution share by country for Fireplace
CountryShare
United States33.5%
United Kingdom7.8%
Italy7.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fireplace audience in United States is strongest.

Fig. 05

Top regions by affinity

Fireplace fans by region: top regions in United States
#RegionReachAffinity×
01Utah~200K1.21×
02Michigan~600K1.20×
03South Dakota~50K1.20×
04Illinois~700K1.17×
05Idaho~100K1.14×
06Tennessee~400K1.11×
07Kentucky~300K1.11×
08North Dakota~40K1.11×
09Pennsylvania~700K1.10×
10Missouri~300K1.10×
11Wisconsin~300K1.10×
12Iowa~200K1.10×
13Minnesota~300K1.09×
14Arkansas~200K1.09×
15Ohio~600K1.08×
16Colorado~300K1.08×
17Nebraska~100K1.08×
18New Jersey~500K1.07×
19Montana~50K1.07×
20Indiana~400K1.06×
21Connecticut~200K1.06×
22West Virginia~90K1.06×
23Louisiana~200K1.05×
24North Carolina~600K1.04×
25Kansas~100K1.04×
26Washington~400K1.03×
27South Carolina~300K1.02×
28Mississippi~200K1.02×
29Georgia~600K1.00×
30Alabama~300K1.00×
31Virginia~400K0.97×
32Oklahoma~200K0.97×
33Alaska~40K0.97×
34Massachusetts~300K0.94×
35Delaware~50K0.94×
36California~2M0.93×
37Texas~1.5M0.93×
38New York~900K0.93×
39Oregon~200K0.92×
40Maryland~300K0.91×
41New Mexico~80K0.90×
42Vermont~30K0.89×
43Rhode Island~50K0.88×
44New Hampshire~60K0.87×
45Maine~60K0.86×
46Florida~1M0.85×
47Nevada~100K0.85×
48Washington, District of Columbia~50K0.84×
49Arizona~300K0.83×
50Hawaii~40K0.54×
Fig. 06

Affinity by region

Affinity by region — Fireplace, United States
0.54×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fireplace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fireplace audience
#·InterestCategoryAffinity×
01Wood-burning stoveHome & Garden9.98×
02FurnaceHome & Garden8.99×
03Multiple listing serviceHome & Garden6.37×
04Single-family detached homeHome & Garden5.73×
05Natural gasCars & Mobility5.56×
06FlatbreadFood & Beverages4.13×
07DoughFood & Beverages3.09×
08Microwave ovenHome & Garden3.09×
09Real propertyHome & Garden3.00×
10HVACHome & Garden2.58×
11KitchenwareHome & Garden2.30×
12AuctionShopping2.10×
13Home AppliancesHome & Garden2.07×
14RenovationHome & Garden2.01×
15Mortgage loansBusiness & Career1.80×
16Real estate brokerHome & Garden1.78×
17ApartmentBusiness & Career1.66×
18AirbnbTravel & Leisure1.65×
19LivestockPets & Animals1.63×
20NatureHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fireplace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fireplace audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM2.11×
IndulgenceJOY1.56×
DIY MentalityTHRILL1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fireplace audience · Rather not
TraitClusterDeviationScore
Early Adopter MentalityPOWER0.85×
Pet OwnershipJOY0.86×
MindfulnessBALANCE0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fireplace have in United States?

Fireplace has an estimated audience of 18,118,879 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fireplace fans?

55.7% of Fireplace fans are female, 44.3% are male, with an average age of 45.6 years.

03

Which brands do Fireplace fans like most?

Fireplace fans show strongest brand affinity for Natural gas (5.56×), Wood-burning stove (9.98×), and Furnace (8.99×) over the country average.

04

Where do Fireplace fans live in United States?

Fireplace fans in United States are most concentrated in California (reach ~2M), Texas (reach ~1.5M), and Florida (reach ~1M). These three regions account for the largest share of the active audience.

05

What other brands do Fireplace fans also like?

Beyond Fireplace itself, the audience over-indexes on Wood-burning stove (9.98×), Furnace (8.99×), Real property (3×), and Single-family detached home (5.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Fireplace audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fireplace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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