Rascasse Audience Intelligence

Furnace Audience in United States

A data profile of the people who buy, follow and care about Furnace in United States — modelled from more than twelve digital signal sources. Furnace has an estimated audience of 4,704,849 people in United States.

#3921among Topic in United States#473in Home & Garden

The average Furnace fan in United States is 46.3 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Littlest Pet Shop (2012 TV series), Mammoth, Central Europe, with strongest over-indexing on Littlest Pet Shop (2012 TV series) (34.71× the country average).

Demographically, the Furnace audience skews more male with an average age of 46.3, and over-indexes on personality traits such as DIY Mentality, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Furnace fan in United States is more male, around 46.3 years old, with strong DIY Mentality tendencies and a notable affinity for Littlest Pet Shop (2012 TV series).

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Furnace profile in United States.

Audience size
4.7M
in United States
Gender
44.8%♀
55.2% male
Age
46.3
average years
Country rank
#7041
Topic in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Furnace fans

44.8% are female, 55.2% are male, average age 46.3.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Furnace audience in United States
MetricValue
Female44.8%
Male55.2%
Average age46.3
Estimated audience size4,704,849
Fig. 03

Age distribution

Ø 46.3
average years
Age distribution of the Furnace audience in United States
Age bracketShare%
16-196%
20-2913%
30-3920%
40-4926%
50+36%
Fig. 04

Worldwide distribution

24.2%

of the worldwide Furnace audience comes from United States.

Worldwide audience distribution share by country for Furnace
CountryShare
United States24.2%
Italy13.6%
United Kingdom6.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Furnace audience in United States is strongest.

Fig. 05

Top regions by affinity

Furnace fans by region: top regions in United States
#RegionReachAffinity×
01Michigan~200K2.02×
02Indiana~100K1.61×
03Illinois~200K1.52×
04Ohio~200K1.47×
05Iowa~60K1.47×
06Wisconsin~100K1.41×
07Minnesota~90K1.39×
08South Dakota~10K1.18×
09Alaska~10K1.16×
10New Mexico~30K1.15×
11Colorado~80K1.13×
12Connecticut~50K1.13×
13Nebraska~30K1.13×
14Washington~100K1.12×
15Missouri~80K1.11×
16Utah~50K1.10×
17Maine~20K1.10×
18North Dakota~10K1.10×
19Wyoming~8K1.08×
20West Virginia~20K1.07×
21Pennsylvania~200K1.05×
22Kansas~40K1.04×
23Montana~10K1.04×
24New Jersey~100K1.03×
25Maryland~80K1.01×
26Rhode Island~20K1.01×
27New York~300K0.99×
28New Hampshire~20K0.99×
29Kentucky~60K0.98×
30Massachusetts~90K0.97×
31Idaho~20K0.97×
32California~500K0.92×
33Oregon~50K0.92×
34Nevada~40K0.87×
35Georgia~100K0.86×
36Virginia~90K0.82×
37Texas~300K0.79×
38Washington, District of Columbia~10K0.75×
39Delaware~10K0.75×
40Alabama~50K0.74×
41Oklahoma~40K0.74×
42Arkansas~30K0.73×
43North Carolina~100K0.72×
44Mississippi~30K0.68×
45South Carolina~50K0.66×
46Louisiana~40K0.65×
47Tennessee~60K0.64×
48Arizona~60K0.60×
49Florida~200K0.54×
50Hawaii~10K0.54×
Fig. 06

Affinity by region

Affinity by region — Furnace, United States
0.54×1.00×2.02×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Furnace audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Furnace audience
#·InterestCategoryAffinity×
01Littlest Pet Shop (2012 TV series)Movie / TV Show / Series34.71×
02MammothPets & Animals16.75×
03Central EuropeTravel & Leisure16.36×
04FlareSports14.74×
05BoilerHome & Garden10.35×
06FireplaceHome & Garden8.99×
07Thermal insulationHome & Garden7.06×
08FlickrInternet & Social Media6.92×
09FlatbreadFood & Beverages5.43×
10Home décor productsHome & Garden4.50×
11Mediterranean cuisineFood & Beverages4.44×
12PotteryHome & Garden4.32×
13HVACHome & Garden4.30×
14TileHome & Garden4.28×
15DoughFood & Beverages3.83×
16OvenHome & Garden3.52×
17WrenchHome & Garden3.51×
18TemperatureHealth3.33×
19Air conditioningTechnology & Electronics3.27×
20Sam's ClubShopping2.19×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Furnace audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Furnace audience · What stands out
TraitClusterDeviationScore
DIY MentalityTHRILL2.07×
Need for SecurityCONSERVATISM1.56×
PatriotismCONSERVATISM1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Furnace audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY1.09×
ExtroversionTHRILL1.13×
Urban LifestyleOPEN1.14×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Furnace have in United States?

Furnace has an estimated audience of 4,704,849 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Furnace fans?

44.8% of Furnace fans are female, 55.2% are male, with an average age of 46.3 years.

03

Which brands do Furnace fans like most?

Furnace fans show strongest brand affinity for Littlest Pet Shop (2012 TV series) (34.71×), Mammoth (16.75×), and Central Europe (16.36×) over the country average.

04

Where do Furnace fans live in United States?

Furnace fans in United States are most concentrated in California (reach ~500K), Texas (reach ~300K), and New York (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Furnace fans also like?

Beyond Furnace itself, the audience over-indexes on Mammoth (16.75×), Central Europe (16.36×), Fireplace (8.99×), and Oven (3.52×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Furnace audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Furnace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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