Furnace Audience in United States

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Furnace has an estimated audience of 4,704,849 people in United States. 44.8% are female, 55.2% are male, average age 46.3. Top regions: California, Texas, New York. Top brand affinities: Littlest Pet Shop (2012 TV series), Mammoth, Central Europe, Fireplace, Oven.

The average Furnace fan in United States is 46.3 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Littlest Pet Shop (2012 TV series), Mammoth, Central Europe, with strongest over-indexing on Littlest Pet Shop (2012 TV series) (34.71× the country average). Demographically, the Furnace audience skews more male with an average age of 46.3, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Furnace fans

Demographic split for Furnace audience in United States
MetricValue
Female44.8%
Male55.2%
Average age46.3
Estimated audience size4,704,849

Audience persona

The typical Furnace fan in United States is more male, around 46.3 years old, with strong Quality Awareness tendencies and a notable affinity for Littlest Pet Shop (2012 TV series).

Top regions in United States

Top regions ranked by reach for Furnace in United States
RegionReachAffinity
California513,6230.99×
Texas331,1010.82×
New York271,1911.03×
Michigan260,7692.12×
Illinois253,0761.61×
Ohio223,3021.54×
Florida168,5310.53×
Pennsylvania163,8201.03×
Indiana143,3281.67×
Georgia128,3040.89×
New Jersey124,3471.04×
Washington117,1231.24×
Wisconsin98,9591.4×
North Carolina97,9950.69×
Minnesota96,3591.43×
Virginia93,2460.81×
Colorado91,1751.23×
Massachusetts90,5850.98×
Missouri84,9181.12×
Maryland81,0921×
Iowa61,5341.59×
Tennessee58,3070.62×
Kentucky56,8970.96×
Arizona55,8400.58×
Connecticut52,1961.11×
Oregon52,1090.97×
Utah50,0791.19×
Alabama44,9190.68×
South Carolina42,1840.6×
Kansas37,8871.02×
Oklahoma37,2620.71×
Louisiana36,5610.6×
Nevada34,4590.76×
New Mexico29,9561.27×
Nebraska27,4631.16×
Arkansas25,8760.67×
Idaho23,3000.99×
Mississippi23,1020.6×
West Virginia21,5360.98×
Maine17,8141.06×
New Hampshire17,5940.95×
Montana13,6941.05×
Rhode Island12,9960.87×
South Dakota12,4581.15×
Washington, District of Columbia10,3520.73×
North Dakota10,2231.06×
Alaska10,0171×
Delaware8,6800.67×
Hawaii8,3320.41×
Wyoming7,3451.05×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Furnace audience
BrandAffinityCategory
Littlest Pet Shop (2012 TV series)34.71×
Mammoth16.75×Pets & Animals
Central Europe16.36×Travel & Leisure
Fireplace8.99×Home & Garden
Oven3.52×Home & Garden
Flare14.74×Sports
HVAC4.3×Home & Garden
Flickr6.92×Internet & Social Media
Temperature3.33×Health
Pottery4.32×Home & Garden
Home décor products4.5×Home & Garden
Lowe's2.29×Shopping
Flatbread5.43×Food & Beverages
Thermal insulation7.06×Home & Garden
Mediterranean cuisine4.44×Food & Beverages
Air conditioning3.27×Technology & Electronics
Dough3.83×Food & Beverages
Boiler10.35×Home & Garden
AutoZone2.28×Cars & Mobility
Wrench3.51×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Furnace audience
TraitClusterScore
Quality AwarenessPREMIUM1.77
Price SensitivityPREMIUM1.41
Need for SecurityCONSERVATISM1.38
Family OrientationCONSERVATISM1.32
DIY MentalityTHRILL1.28
Convenience OrientationPREMIUM1.21

Worldwide distribution

Worldwide audience distribution share by country for Furnace
CountryShare
United States24.2%
Italy13.6%
United Kingdom6.8%

See Furnace audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Furnace have in United States?

Furnace has an estimated audience of 4,704,849 people in United States, concentrated in California and Texas.

What is the gender split and age of Furnace fans?

44.8% of Furnace fans are female, 55.2% are male, with an average age of 46.3 years.

Which brands do Furnace fans like most?

Furnace fans show strongest brand affinity for Littlest Pet Shop (2012 TV series) (34.71×), Mammoth (16.75×), and Central Europe (16.36×) over the country average.

Where do Furnace fans live in United States?

Furnace fans in United States are most concentrated in California (reach 513,623), Texas (reach 331,101), and New York (reach 271,191). These three regions account for the largest share of the active audience.

What other brands do Furnace fans also like?

Beyond Furnace itself, the audience over-indexes on Mammoth (16.75×), Central Europe (16.36×), Fireplace (8.99×), and Oven (3.52×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Furnace. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.