Mammoth Audience in United States

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Mammoth has an estimated audience of 5,631,896 people in United States. 59.6% are female, 40.4% are male, average age 46.6. Top regions: California, Texas, Florida. Top brand affinities: Israel, Whataburger, Urban Outfitters, 3D printing, Jeep Wagoneer.

The average Mammoth fan in United States is 46.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Israel, Whataburger, Urban Outfitters, with strongest over-indexing on Israel (3.33× the country average). Demographically, the Mammoth audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Patriotism, Individualism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Pets & Animals · Type: Topic

Demographics of Mammoth fans

Demographic split for Mammoth audience in United States
MetricValue
Female59.6%
Male40.4%
Average age46.6
Estimated audience size5,631,896

Audience persona

The typical Mammoth fan in United States is more female, around 46.6 years old, with strong Patriotism tendencies and a notable affinity for Israel.

Top regions in United States

Top regions ranked by reach for Mammoth in United States
RegionReachAffinity
California1,944,5413.14×
Texas490,5201.01×
Florida317,9200.83×
New York275,3200.87×
Washington221,0301.96×
Illinois163,8180.87×
Arizona161,9921.41×
Pennsylvania150,0490.79×
Georgia143,5480.83×
North Carolina134,8390.8×
Michigan124,7150.85×
Ohio124,0100.71×
New Jersey114,1340.8×
Virginia109,1870.8×
Colorado106,3141.2×
Massachusetts94,6560.85×
Nevada84,8571.56×
Tennessee83,9820.74×
Utah83,2661.65×
Indiana79,4800.77×
Maryland75,6150.78×
Missouri73,3350.81×
Oregon66,7691.03×
Minnesota65,7780.82×
Alabama62,1740.79×
Louisiana59,6570.82×
South Carolina59,1830.7×
Wisconsin59,0880.7×
Kentucky56,6620.8×
Oklahoma52,4730.84×
Idaho48,4071.71×
Connecticut43,3600.77×
Kansas40,7880.92×
Mississippi40,6530.88×
Arkansas38,7060.83×
Iowa32,5500.7×
Montana28,3171.81×
New Mexico26,5910.94×
Hawaii24,6641.02×
Nebraska23,0900.82×
Wyoming18,9442.27×
West Virginia18,7310.71×
Alaska17,0451.41×
New Hampshire15,0710.68×
Maine13,9670.69×
Washington, District of Columbia13,8480.82×
South Dakota13,3071.02×
Rhode Island13,1400.73×
Delaware10,1770.65×
North Dakota8,3640.72×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Mammoth audience
BrandAffinityCategory
Israel3.33×Travel & Leisure
Whataburger1.87×Food & Beverages
Urban Outfitters1.81×Shopping
3D printing2.4×Technology & Electronics
Jeep Wagoneer5.13×Cars & Mobility
Pillow1.73×Home & Garden
Voter registration3.17×Politics & Society
Kansas1.71×Travel & Leisure
Wikia2.17×Internet & Social Media
Nebraska Cornhuskers football1.96×Sports
Jesse Plemons1.74×Movies & TV
Jeep Grand Cherokee (WJ)3.07×Cars & Mobility
Urban horticulture1.66×Home & Garden
Home staging2.24×Home & Garden
edureka15.35×Business & Career
Strategic human resource planning3.57×Business & Career
Hayward, California4.17×Travel & Leisure
JamBase4.34×Music & Radio
Sailor1.85×Travel & Leisure
Huddle (software)3.84×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Mammoth audience
TraitClusterScore
PatriotismCONSERVATISM1.97
IndividualismJOY1.55
SpiritualityBALANCE1.46
SustainabilityBALANCE1.42
Community OrientationOPEN1.42
MindfulnessBALANCE1.4

Worldwide distribution

Worldwide audience distribution share by country for Mammoth
CountryShare
United States36.2%
United Kingdom10.8%
Italy9.5%

See Mammoth audiences in other countries

More Pets & Animals audiences in United States

Frequently asked questions

How many fans does Mammoth have in United States?

Mammoth has an estimated audience of 5,631,896 people in United States, concentrated in California and Texas.

What is the gender split and age of Mammoth fans?

59.6% of Mammoth fans are female, 40.4% are male, with an average age of 46.6 years.

Which brands do Mammoth fans like most?

Mammoth fans show strongest brand affinity for Israel (3.33×), Whataburger (1.87×), and Urban Outfitters (1.81×) over the country average.

Where do Mammoth fans live in United States?

Mammoth fans in United States are most concentrated in California (reach 1,944,541), Texas (reach 490,520), and Florida (reach 317,920). These three regions account for the largest share of the active audience.

What other brands do Mammoth fans also like?

Beyond Mammoth itself, the audience over-indexes on Whataburger (1.87×), Urban Outfitters (1.81×), 3D printing (2.4×), and Jeep Wagoneer (5.13×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Mammoth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.