Rascasse Audience Intelligence

Mammoth Audience in United States

A data profile of the people who buy, follow and care about Mammoth in United States — modelled from more than twelve digital signal sources. Mammoth has an estimated audience of 5,631,896 people in United States.

#3497among Topic in United States#139in Pets & Animals

The average Mammoth fan in United States is 46.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Furnace, Flatbread, Dough, with strongest over-indexing on Furnace (16.75× the country average).

Demographically, the Mammoth audience skews more female with an average age of 46.6, and over-indexes on personality traits such as Patriotism, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Mammoth fan in United States is more female, around 46.6 years old, with strong Patriotism tendencies and a notable affinity for Furnace.

Category: Pets & Animals · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Mammoth profile in United States.

Audience size
5.6M
in United States
Gender
59.6%♀
40.4% male
Age
46.6
average years
Country rank
#6011
Topic in United States
Fig. 01

Search interest · 12-month trend

-41%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Mammoth fans

59.6% are female, 40.4% are male, average age 46.6.

Fig. 02

Gender split

59.6%
Female
40.4%
Male
Demographic split for Mammoth audience in United States
MetricValue
Female59.6%
Male40.4%
Average age46.6
Estimated audience size5,631,896
Fig. 03

Age distribution

Ø 46.6
average years
Age distribution of the Mammoth audience in United States
Age bracketShare%
16-196%
20-2911%
30-3919%
40-4928%
50+36%
Fig. 04

Worldwide distribution

36.2%

of the worldwide Mammoth audience comes from United States.

Worldwide audience distribution share by country for Mammoth
CountryShare
United States36.2%
United Kingdom10.8%
Italy9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Mammoth audience in United States is strongest.

Fig. 05

Top regions by affinity

Mammoth fans by region: top regions in United States
#RegionReachAffinity×
01Wyoming~30K3.69×
02Utah~100K2.85×
03California~1.5M2.71×
04Washington~300K2.51×
05Montana~40K2.48×
06Idaho~40K1.46×
07Alaska~20K1.45×
08Nevada~80K1.44×
09Arizona~200K1.33×
10Colorado~100K1.10×
11South Dakota~10K1.08×
12Hawaii~20K0.99×
13New Mexico~30K0.98×
14Oregon~60K0.96×
15Texas~400K0.90×
16Kansas~40K0.89×
17Nebraska~20K0.86×
18Mississippi~40K0.85×
19Arkansas~40K0.82×
20North Dakota~9K0.82×
21Illinois~100K0.80×
22New York~200K0.79×
23Michigan~100K0.79×
24Missouri~70K0.79×
25Louisiana~60K0.79×
26Kentucky~60K0.79×
27Oklahoma~50K0.79×
28Massachusetts~90K0.78×
29Minnesota~60K0.78×
30Alabama~60K0.78×
31Florida~300K0.77×
32New Jersey~100K0.76×
33Washington, District of Columbia~10K0.76×
34Pennsylvania~100K0.75×
35Georgia~100K0.75×
36North Carolina~100K0.75×
37Maryland~70K0.74×
38West Virginia~20K0.74×
39Connecticut~40K0.73×
40Rhode Island~10K0.73×
41Virginia~100K0.72×
42Indiana~70K0.72×
43Maine~10K0.71×
44South Carolina~60K0.70×
45Iowa~30K0.70×
46New Hampshire~20K0.70×
47Tennessee~80K0.69×
48Delaware~10K0.68×
49Ohio~100K0.67×
50Wisconsin~60K0.67×
Fig. 06

Affinity by region

Affinity by region — Mammoth, United States
0.67×1.00×3.69×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Mammoth audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Mammoth audience
#·InterestCategoryAffinity×
01Nudie JeansFashion & Accessoires34.75×
02FurnaceHome & Garden16.75×
03FlatbreadFood & Beverages7.97×
04DoughFood & Beverages5.37×
05Berlin WallTravel & Leisure5.28×
06Non-alcoholic beverageFood & Beverages4.42×
07CutleryHome & Garden3.81×
08Britney SpearsMusic & Radio3.20×
09Microwave ovenHome & Garden3.17×
10Rail transportTravel & Leisure2.50×
11Talk radioMusic & Radio2.37×
12DonationBusiness & Career2.06×
13GeneticsKids & Family1.97×
14MSNNews1.70×
15Planet FitnessSports1.70×
16Hobby LobbyHome & Garden1.62×
17Nonprofit organizationPolitics & Society1.62×
18Texas RoadhouseFood & Beverages1.55×
19LivestockPets & Animals1.52×
20FlowerHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Mammoth audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Mammoth audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.40×
IndividualismJOY1.83×
Community OrientationOPEN1.54×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Mammoth audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.72×
Pet OwnershipJOY0.82×
Social Media UsageJOY0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Mammoth have in United States?

Mammoth has an estimated audience of 5,631,896 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Mammoth fans?

59.6% of Mammoth fans are female, 40.4% are male, with an average age of 46.6 years.

03

Which brands do Mammoth fans like most?

Mammoth fans show strongest brand affinity for Furnace (16.75×), Flatbread (7.97×), and Dough (5.37×) over the country average.

04

Where do Mammoth fans live in United States?

Mammoth fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Mammoth fans also like?

Beyond Mammoth itself, the audience over-indexes on Flatbread (7.97×), Dough (5.37×), Nudie Jeans (34.75×), and Non-alcoholic beverage (4.42×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Pets & Animals audiences in United States

See Mammoth audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Mammoth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →