Mammoth Audience in Germany
Mammoth has an estimated audience of 376,390 people in Germany. 52.1% are female, 47.9% are male, average age 44.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Furnace, Satire, Allgäu, Eyes Wide Shut, German television comedy.
The average Mammoth fan in Germany is 44.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Furnace, Satire, Allgäu, with strongest over-indexing on Furnace (17.08× the country average). Demographically, the Mammoth audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Mammoth fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 44.2 |
| Estimated audience size | 376,390 |
Audience persona
The typical Mammoth fan in Germany is balanced, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Furnace.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 90,237 | 1.1× |
| Bayern | 78,705 | 1.3× |
| Baden-Württemberg | 54,059 | 1.05× |
| Hessen | 41,644 | 1.45× |
| Niedersachsen | 31,411 | 0.86× |
| Berlin | 27,759 | 1.65× |
| Rheinland-Pfalz | 17,681 | 0.94× |
| Sachsen | 17,118 | 0.93× |
| Schleswig-Holstein | 13,010 | 0.96× |
| Hamburg | 10,035 | 1.18× |
| Brandenburg | 9,167 | 0.79× |
| Thüringen | 6,968 | 0.73× |
| Sachsen-Anhalt | 5,900 | 0.6× |
| Mecklenburg-Vorpommern | 4,464 | 0.62× |
| Saarland | 3,717 | 0.8× |
| Bremen | 3,350 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Furnace | 17.08× | Home & Garden |
| Satire | 6.04× | Literature |
| Allgäu | 6.54× | Travel & Leisure |
| Eyes Wide Shut | 10.1× | Movies & TV |
| German television comedy | 5.39× | Movies & TV |
| Pets | 1.72× | Pets & Animals |
| 24 (TV series) | 10.1× | Movies & TV |
| Tagesschau | 1.73× | Movies & TV |
| Hygiene | 2.84× | Beauty & Wellness |
| One Tree Hill (TV series) | 10.1× | Movies & TV |
| Catering | 4× | Food & Beverages |
| Family | 1.66× | Kids & Family |
| Walking | 3.64× | Sports |
| Alpine skiing | 2.64× | Sports |
| Maine Coon | 3.62× | Pets & Animals |
| National security | 5.53× | Politics & Society |
| Self care | 2.69× | Health |
| Automobiles | 1.6× | Cars & Mobility |
| Vacations | 2.17× | Travel & Leisure |
| Stuttgart | 2.48× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.56 |
| Sports Activity | POWER | 1.83 |
| Pet Ownership | JOY | 1.54 |
| Sustainability | BALANCE | 1.5 |
| Indulgence | JOY | 1.35 |
| Early Adopter Mentality | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.2% |
| United Kingdom | 10.8% |
| Italy | 9.5% |
See Mammoth audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mammoth have in Germany?
Mammoth has an estimated audience of 376,390 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mammoth fans?
52.1% of Mammoth fans are female, 47.9% are male, with an average age of 44.2 years.
Which brands do Mammoth fans like most?
Mammoth fans show strongest brand affinity for Furnace (17.08×), Satire (6.04×), and Allgäu (6.54×) over the country average.
Where do Mammoth fans live in Germany?
Mammoth fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,237), Bayern (reach 78,705), and Baden-Württemberg (reach 54,059). These three regions account for the largest share of the active audience.
What other brands do Mammoth fans also like?
Beyond Mammoth itself, the audience over-indexes on Satire (6.04×), Allgäu (6.54×), Eyes Wide Shut (10.1×), and German television comedy (5.39×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mammoth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.