Mammoth Audience in Germany
Mammoth has an estimated audience of 376,390 people in Germany. 52.1% are female, 47.9% are male, average age 44.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Goes, Škoda Kodiaq, Unique Gifts, Stradivarius.
The average Mammoth fan in Germany is 44.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Goes, Škoda Kodiaq, with strongest over-indexing on Progressive rock (3.43× the country average). Demographically, the Mammoth audience skews balanced with an average age of 44.2, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Pets & Animals · Type: Topic
Demographics of Mammoth fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 44.2 |
| Estimated audience size | 376,390 |
Audience persona
The typical Mammoth fan in Germany is balanced, around 44.2 years old, with strong Patriotism tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 90,237 | 1.1× |
| Bayern | 78,705 | 1.3× |
| Baden-Württemberg | 54,059 | 1.05× |
| Hessen | 41,644 | 1.45× |
| Niedersachsen | 31,411 | 0.86× |
| Berlin | 27,759 | 1.65× |
| Rheinland-Pfalz | 17,681 | 0.94× |
| Sachsen | 17,118 | 0.93× |
| Schleswig-Holstein | 13,010 | 0.96× |
| Hamburg | 10,035 | 1.18× |
| Brandenburg | 9,167 | 0.79× |
| Thüringen | 6,968 | 0.73× |
| Sachsen-Anhalt | 5,900 | 0.6× |
| Mecklenburg-Vorpommern | 4,464 | 0.62× |
| Saarland | 3,717 | 0.8× |
| Bremen | 3,350 | 1.04× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.43× | Music & Radio |
| Goes | 1.67× | Travel & Leisure |
| Škoda Kodiaq | 2.48× | Cars & Mobility |
| Unique Gifts | 1.62× | Shopping |
| Stradivarius | 1.74× | Shopping |
| Israel | 1.84× | Travel & Leisure |
| Graham Greene | 3.94× | Literature |
| Keck School of Medicine of USC | 8.25× | Business & Career |
| KLIX (AM) | 2× | Music & Radio |
| Natural rubber | 1.67× | Cars & Mobility |
| Hennef (Sieg) | 5.67× | Travel & Leisure |
| Graham Greene (actor) | 2.67× | |
| Corfu (regional unit) | 2.13× | Travel & Leisure |
| Chalkidiki | 2.45× | Travel & Leisure |
| Esra Erol | 3.25× | Movies & TV |
| Keeper (password manager) | 2.46× | Technology & Electronics |
| Burgos | 3.85× | Travel & Leisure |
| Celtic mythology | 2.54× | Arts & Culture |
| Cancoillotte | 2.7× | Food & Beverages |
| Samanyolu Haber | 2.09× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 2.56 |
| Sports Activity | POWER | 1.83 |
| Pet Ownership | JOY | 1.54 |
| Sustainability | BALANCE | 1.5 |
| Indulgence | JOY | 1.35 |
| Early Adopter Mentality | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 36.2% |
| United Kingdom | 10.8% |
| Italy | 9.5% |
See Mammoth audiences in other countries
More Pets & Animals audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Mammoth have in Germany?
Mammoth has an estimated audience of 376,390 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Mammoth fans?
52.1% of Mammoth fans are female, 47.9% are male, with an average age of 44.2 years.
Which brands do Mammoth fans like most?
Mammoth fans show strongest brand affinity for Progressive rock (3.43×), Goes (1.67×), and Škoda Kodiaq (2.48×) over the country average.
Where do Mammoth fans live in Germany?
Mammoth fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,237), Bayern (reach 78,705), and Baden-Württemberg (reach 54,059). These three regions account for the largest share of the active audience.
What other brands do Mammoth fans also like?
Beyond Mammoth itself, the audience over-indexes on Goes (1.67×), Škoda Kodiaq (2.48×), Unique Gifts (1.62×), and Stradivarius (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Mammoth. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.