Matthew McConaughey Audience in Germany
Matthew McConaughey has an estimated audience of 1,067,861 people in Germany. 62.1% are female, 37.9% are male, average age 32.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Hugh Jackman, Channing Tatum, Mark Wahlberg, Tyra Banks, Friends.
The average Matthew McConaughey fan in Germany is 32.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Hugh Jackman, Channing Tatum, Mark Wahlberg, with strongest over-indexing on Hugh Jackman (71.75× the country average). Demographically, the Matthew McConaughey audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Sports Activity, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star
Demographics of Matthew McConaughey fans
| Metric | Value |
|---|---|
| Female | 62.1% |
| Male | 37.9% |
| Average age | 32.2 |
| Estimated audience size | 1,067,861 |
Audience persona
The typical Matthew McConaughey fan in Germany is more female, around 32.2 years old, with strong Sports Activity tendencies and a notable affinity for Hugh Jackman.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 253,640 | 1.09× |
| Bayern | 192,755 | 1.12× |
| Baden-Württemberg | 147,255 | 1.01× |
| Niedersachsen | 102,729 | 0.99× |
| Hessen | 89,746 | 1.1× |
| Berlin | 66,616 | 1.4× |
| Rheinland-Pfalz | 50,556 | 0.94× |
| Sachsen | 49,671 | 0.95× |
| Schleswig-Holstein | 36,941 | 0.96× |
| Brandenburg | 31,866 | 0.96× |
| Hamburg | 28,853 | 1.2× |
| Sachsen-Anhalt | 22,876 | 0.83× |
| Thüringen | 22,315 | 0.82× |
| Mecklenburg-Vorpommern | 16,308 | 0.8× |
| Saarland | 11,369 | 0.87× |
| Bremen | 8,804 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hugh Jackman | 71.75× | Movies & TV |
| Channing Tatum | 27.79× | Movies & TV |
| Mark Wahlberg | 24.71× | Movies & TV |
| Tyra Banks | 49.46× | Fashion & Accessoires |
| Friends | 6.56× | Movies & TV |
| Nina Dobrev | 19.81× | Movies & TV |
| Ryan Gosling | 11.02× | Movies & TV |
| The Voice Kids | 13.44× | Movies & TV |
| Photo-book | 10.29× | Kids & Family |
| Arts and Crafts movement | 8.2× | Arts & Culture |
| House party | 12.46× | Home & Garden |
| Gwyneth Paltrow | 12.25× | Movies & TV |
| Isabela Merced | 10.21× | Movies & TV |
| Handmade Crafts | 4.7× | Kids & Family |
| Child development | 3.62× | Business & Career |
| Hugh Grant | 9.45× | Movies & TV |
| Kristen Wiig | 15.72× | Movies & TV |
| Leonardo DiCaprio | 5.38× | Movies & TV |
| Teddy bear | 6.84× | Kids & Family |
| Fluminense FC | 20× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.6 |
| Community Orientation | OPEN | 1.46 |
| Individualism | JOY | 1.37 |
| Early Adopter Mentality | POWER | 1.26 |
| Urban Lifestyle | OPEN | 1.24 |
| Indulgence | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 34.9% |
| United Kingdom | 6.4% |
| Italy | 4.0% |
See Matthew McConaughey audiences in other countries
More Actor Actress or TV Star audiences in Germany
- Sydney Sweeney (8,044,933)
- Ana de Armas (6,469,446)
- Collien Ulmen-Fernandes (5,988,746)
- Christian Ulmen (5,607,065)
- Jenna Ortega (5,358,598)
Frequently asked questions
How many fans does Matthew McConaughey have in Germany?
Matthew McConaughey has an estimated audience of 1,067,861 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Matthew McConaughey fans?
62.1% of Matthew McConaughey fans are female, 37.9% are male, with an average age of 32.2 years.
Which brands do Matthew McConaughey fans like most?
Matthew McConaughey fans show strongest brand affinity for Hugh Jackman (71.75×), Channing Tatum (27.79×), and Mark Wahlberg (24.71×) over the country average.
Where do Matthew McConaughey fans live in Germany?
Matthew McConaughey fans in Germany are most concentrated in Nordrhein-Westfalen (reach 253,640), Bayern (reach 192,755), and Baden-Württemberg (reach 147,255). These three regions account for the largest share of the active audience.
What other brands do Matthew McConaughey fans also like?
Beyond Matthew McConaughey itself, the audience over-indexes on Channing Tatum (27.79×), Mark Wahlberg (24.71×), Tyra Banks (49.46×), and Friends (6.56×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Matthew McConaughey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.