Rascasse Audience Intelligence

Matthew McConaughey Audience in Germany

A data profile of the people who buy, follow and care about Matthew McConaughey in Germany — modelled from more than twelve digital signal sources. Matthew McConaughey has an estimated audience of 1,106,594 people in Germany.

#250among Actor Actress or TV Star in Germany#803among Person in Germany#690in Movies & TV

The average Matthew McConaughey fan in Germany is 32.2 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Hugh Jackman, Channing Tatum, Mark Wahlberg, with strongest over-indexing on Hugh Jackman (71.75× the country average).

Demographically, the Matthew McConaughey audience skews more female with an average age of 32.2, and over-indexes on personality traits such as Extroversion, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Matthew McConaughey fan in Germany is more female, around 32.2 years old, with strong Extroversion tendencies and a notable affinity for Hugh Jackman.

Category: Movies & TV · Type: Person · Subtype: Actor Actress or TV Star

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Matthew McConaughey profile in Germany.

Audience size
1.1M
in Germany
Gender
62.1%♀
37.9% male
Age
32.2
average years
Country rank
#5960
Person in Germany
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Matthew McConaughey fans

62.1% are female, 37.9% are male, average age 32.2.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Matthew McConaughey audience in Germany
MetricValue
Female62.1%
Male37.9%
Average age32.2
Estimated audience size1,106,594
Fig. 03

Age distribution

Ø 32.2
average years
Age distribution of the Matthew McConaughey audience in Germany
Age bracketShare%
16-1941%
20-2918%
30-3917%
40-4916%
50+8%
Fig. 04

Worldwide distribution

3.1%

of the worldwide Matthew McConaughey audience comes from Germany.

Worldwide audience distribution share by country for Matthew McConaughey
CountryShare
United States34.3%
United Kingdom6.5%
Italy4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Matthew McConaughey audience in Germany is strongest.

Fig. 05

Top regions by affinity

Matthew McConaughey fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~60K1.34×
02Hamburg~30K1.17×
03Bayern~200K1.11×
04Hessen~90K1.09×
05Nordrhein-Westfalen~200K1.05×
06Baden-Württemberg~100K0.99×
07Bremen~9K0.99×
08Brandenburg~30K0.98×
09Niedersachsen~100K0.97×
10Schleswig-Holstein~40K0.96×
11Rheinland-Pfalz~50K0.95×
12Sachsen~50K0.94×
13Saarland~10K0.90×
14Sachsen-Anhalt~20K0.86×
15Thüringen~20K0.86×
16Mecklenburg-Vorpommern~20K0.86×
Fig. 06

Affinity by region

Affinity by region — Matthew McConaughey, Germany
0.86×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Matthew McConaughey audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Matthew McConaughey audience
#·InterestCategoryAffinity×
01Hugh JackmanMovies & TV71.75×
02Tyra BanksFashion & Accessoires49.46×
03Benjamin VölzMovies & TV46.61×
04Channing TatumMovies & TV27.79×
05Mark WahlbergMovies & TV24.71×
06Fluminense FCSports20.00×
07Nina DobrevMovies & TV19.81×
08Kristen WiigMovies & TV15.72×
09The Voice KidsMovies & TV13.44×
10House partyHome & Garden12.46×
11Gwyneth PaltrowMovies & TV12.25×
12Ryan GoslingMovies & TV11.02×
13Photo-bookKids & Family10.29×
14Isabela MercedMovies & TV10.21×
15Hugh GrantMovies & TV9.45×
16Arts and Crafts movementArts & Culture8.20×
17Teddy bearKids & Family6.84×
18Leonardo DiCaprioMovies & TV5.38×
19Handmade CraftsKids & Family4.70×
20Child developmentBusiness & Career3.62×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Matthew McConaughey audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Matthew McConaughey audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.90×
Convenience OrientationPREMIUM1.47×
IndividualismJOY1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Matthew McConaughey audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
Risk AppetiteTHRILL0.73×
Career OrientationPOWER0.77×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Matthew McConaughey have in Germany?

Matthew McConaughey has an estimated audience of 1,106,594 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Matthew McConaughey fans?

62.1% of Matthew McConaughey fans are female, 37.9% are male, with an average age of 32.2 years.

03

Which brands do Matthew McConaughey fans like most?

Matthew McConaughey fans show strongest brand affinity for Hugh Jackman (71.75×), Channing Tatum (27.79×), and Mark Wahlberg (24.71×) over the country average.

04

Where do Matthew McConaughey fans live in Germany?

Matthew McConaughey fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~200K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Matthew McConaughey fans also like?

Beyond Matthew McConaughey itself, the audience over-indexes on Channing Tatum (27.79×), Mark Wahlberg (24.71×), Tyra Banks (49.46×), and Nina Dobrev (19.81×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Actor Actress or TV Star audiences in Germany

See Matthew McConaughey audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Matthew McConaughey. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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