Rascasse Audience Intelligence

Photo-book Audience in Germany

A data profile of the people who buy, follow and care about Photo-book in Germany — modelled from more than twelve digital signal sources. Photo-book has an estimated audience of 1,185,702 people in Germany.

#2809among Topic in Germany#147in Kids & Family

The average Photo-book fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Photo-book profile in Germany.

Audience size
1.2M
in Germany
Gender
69.8%♀
30.2% male
Age
41.6
average years
Country rank
#5577
Topic in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Photo-book fans

69.8% are female, 30.2% are male, average age 41.6.

Fig. 02

Gender split

69.8%
Female
30.2%
Male
Demographic split for Photo-book audience in Germany
MetricValue
Female69.8%
Male30.2%
Average age41.6
Estimated audience size1,185,702
Fig. 03

Age distribution

Ø 41.6
average years
Age distribution of the Photo-book audience in Germany
Age bracketShare%
16-1913%
20-2919%
30-3921%
40-4924%
50+24%
Fig. 04

Worldwide distribution

5.1%

of the worldwide Photo-book audience comes from Germany.

Worldwide audience distribution share by country for Photo-book
CountryShare
United States20.7%
Taiwan9.5%
Japan9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Photo-book audience in Germany is strongest.

Fig. 05

Top regions by affinity

Photo-book fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~200K1.22×
02Niedersachsen~100K1.16×
03Schleswig-Holstein~50K1.09×
04Nordrhein-Westfalen~300K1.07×
05Baden-Württemberg~200K1.06×
06Thüringen~30K1.06×
07Sachsen~60K1.02×
08Rheinland-Pfalz~60K1.01×
09Hessen~90K0.98×
10Hamburg~30K0.98×
11Brandenburg~40K0.97×
12Sachsen-Anhalt~30K0.93×
13Mecklenburg-Vorpommern~20K0.90×
14Bremen~9K0.88×
15Berlin~50K0.87×
16Saarland~10K0.87×
Fig. 06

Affinity by region

Affinity by region — Photo-book, Germany
0.87×1.00×1.22×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Photo-book audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Photo-book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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