Photo-book Audience in United States

Photo-book logo

Photo-book has an estimated audience of 4,793,368 people in United States. 66.9% are female, 33.1% are male, average age 45.7. Top regions: California, Texas, Florida. Top brand affinities: Vivienne Westwood, Snapfish, Shutterfly, Coronation Street, Gift.

The average Photo-book fan in United States is 45.7 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Vivienne Westwood, Snapfish, Shutterfly, with strongest over-indexing on Vivienne Westwood (37.79× the country average). Demographically, the Photo-book audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Travelling, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Kids & Family · Type: Topic

Demographics of Photo-book fans

Demographic split for Photo-book audience in United States
MetricValue
Female66.9%
Male33.1%
Average age45.7
Estimated audience size4,793,368

Audience persona

The typical Photo-book fan in United States is more female, around 45.7 years old, with strong Travelling tendencies and a notable affinity for Vivienne Westwood.

Top regions in United States

Top regions ranked by reach for Photo-book in United States
RegionReachAffinity
California457,0280.87×
Texas354,8670.86×
Florida280,3850.86×
New York237,2820.89×
Ohio146,8400.99×
Illinois145,8680.91×
Pennsylvania144,9860.9×
North Carolina144,1621×
Georgia142,9930.97×
Michigan126,6881.01×
Tennessee105,9241.1×
Virginia103,4060.89×
New Jersey101,5750.83×
Massachusetts98,2891.04×
Washington97,6211.02×
Indiana86,9630.99×
Missouri85,0391.1×
Arizona79,1600.81×
Colorado77,5451.03×
Minnesota75,1741.09×
Wisconsin74,3151.03×
South Carolina73,6311.02×
Alabama73,4101.1×
Utah65,1541.52×
Kentucky64,3851.07×
Maryland63,7570.77×
Oregon60,2441.1×
Louisiana60,2160.97×
Oklahoma54,9871.03×
Connecticut49,2201.02×
Iowa43,6761.11×
Arkansas43,0931.09×
Kansas41,4261.1×
Mississippi38,0670.96×
Nevada31,6100.68×
Idaho30,5701.27×
Nebraska26,7091.11×
West Virginia21,4340.96×
New Hampshire21,4311.13×
Maine21,1071.23×
Hawaii18,7730.91×
New Mexico16,8360.7×
Montana15,9251.2×
Washington, District of Columbia15,5791.08×
Rhode Island13,7150.9×
South Dakota11,8541.07×
Delaware10,1090.76×
North Dakota10,0761.02×
Alaska9,2860.91×
Vermont9,0131.07×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Photo-book audience
BrandAffinityCategory
Vivienne Westwood37.79×Fashion & Accessoires
Snapfish21.07×Internet & Social Media
Shutterfly8.96×Technology & Electronics
Coronation Street34.58×Movies & TV
Gift1.56×Shopping
Pinterest1.55×Internet & Social Media
Hobby Lobby1.75×Home & Garden
History1.51×Literature
MUJI 無印良品生活研究所11.81×Home & Garden
Kohl's1.51×Shopping
AIR SPACE13.9×Travel & Leisure
Denis Villeneuve12.9×Movies & TV
Memory2.24×Health
MSN1.54×News
Packers Everywhere36.99×
Old Navy1.51×Fashion & Accessoires
Google Maps1.51×Internet & Social Media
Photographic film1.74×Technology & Electronics
Sibling1.85×Kids & Family
Old-time music3.36×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Photo-book audience
TraitClusterScore
TravellingTHRILL1.38
Price SensitivityPREMIUM1.36
Family OrientationCONSERVATISM1.23
Design AffinityPREMIUM1.21
CreativityOPEN1.19
IndividualismJOY1.1

Worldwide distribution

Worldwide audience distribution share by country for Photo-book
CountryShare
United States20.7%
Taiwan9.5%
Japan9.5%

See Photo-book audiences in other countries

More Kids & Family audiences in United States

Frequently asked questions

How many fans does Photo-book have in United States?

Photo-book has an estimated audience of 4,793,368 people in United States, concentrated in California and Texas.

What is the gender split and age of Photo-book fans?

66.9% of Photo-book fans are female, 33.1% are male, with an average age of 45.7 years.

Which brands do Photo-book fans like most?

Photo-book fans show strongest brand affinity for Vivienne Westwood (37.79×), Snapfish (21.07×), and Shutterfly (8.96×) over the country average.

Where do Photo-book fans live in United States?

Photo-book fans in United States are most concentrated in California (reach 457,028), Texas (reach 354,867), and Florida (reach 280,385). These three regions account for the largest share of the active audience.

What other brands do Photo-book fans also like?

Beyond Photo-book itself, the audience over-indexes on Snapfish (21.07×), Shutterfly (8.96×), Coronation Street (34.58×), and Gift (1.56×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Photo-book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.