Rascasse Audience Intelligence

Photo-book Audience in United States

A data profile of the people who buy, follow and care about Photo-book in United States — modelled from more than twelve digital signal sources. Photo-book has an estimated audience of 4,793,368 people in United States.

#3885among Topic in United States#187in Kids & Family

The average Photo-book fan in United States is 45.7 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Vivienne Westwood, Snapfish, Shutterfly, with strongest over-indexing on Vivienne Westwood (37.79× the country average).

Demographically, the Photo-book audience skews more female with an average age of 45.7, and over-indexes on personality traits such as Community Orientation, Creativity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Photo-book fan in United States is more female, around 45.7 years old, with strong Community Orientation tendencies and a notable affinity for Vivienne Westwood.

Category: Kids & Family · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Photo-book profile in United States.

Audience size
4.8M
in United States
Gender
66.9%♀
33.1% male
Age
45.7
average years
Country rank
#6947
Topic in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Photo-book fans

66.9% are female, 33.1% are male, average age 45.7.

Fig. 02

Gender split

66.9%
Female
33.1%
Male
Demographic split for Photo-book audience in United States
MetricValue
Female66.9%
Male33.1%
Average age45.7
Estimated audience size4,793,368
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Photo-book audience in United States
Age bracketShare%
16-1911%
20-2913%
30-3915%
40-4919%
50+42%
Fig. 04

Worldwide distribution

20.7%

of the worldwide Photo-book audience comes from United States.

Worldwide audience distribution share by country for Photo-book
CountryShare
United States20.7%
Taiwan9.5%
Japan9.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Photo-book audience in United States is strongest.

Fig. 05

Top regions by affinity

Photo-book fans by region: top regions in United States
#RegionReachAffinity×
01Utah~60K1.47×
02Idaho~30K1.32×
03Maine~20K1.22×
04Montana~20K1.20×
05South Dakota~10K1.19×
06Nebraska~30K1.13×
07Missouri~90K1.12×
08New Hampshire~20K1.11×
09Vermont~9K1.11×
10Tennessee~100K1.09×
11Arkansas~40K1.09×
12Iowa~40K1.09×
13Alabama~70K1.08×
14Kansas~40K1.08×
15Kentucky~60K1.06×
16Oregon~60K1.06×
17North Dakota~10K1.06×
18Minnesota~70K1.05×
19Wisconsin~70K1.03×
20West Virginia~20K1.02×
21Alaska~10K1.02×
22South Carolina~70K1.01×
23Colorado~80K1.00×
24Connecticut~50K1.00×
25Mississippi~40K1.00×
26Massachusetts~90K0.99×
27Louisiana~60K0.99×
28Michigan~100K0.98×
29Oklahoma~50K0.98×
30Ohio~100K0.97×
31Hawaii~20K0.97×
32North Carolina~100K0.95×
33Washington~90K0.95×
34Indiana~80K0.95×
35Rhode Island~10K0.95×
36Georgia~100K0.93×
37Delaware~10K0.88×
38Florida~300K0.86×
39Pennsylvania~100K0.86×
40Virginia~100K0.86×
41Illinois~100K0.85×
42New Jersey~100K0.84×
43Washington, District of Columbia~10K0.83×
44New York~200K0.82×
45Texas~300K0.81×
46California~400K0.80×
47New Mexico~20K0.80×
48Arizona~80K0.79×
49Maryland~60K0.78×
50Nevada~30K0.73×
Fig. 06

Affinity by region

Affinity by region — Photo-book, United States
0.73×1.00×1.47×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Photo-book audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Photo-book audience
#·InterestCategoryAffinity×
01Vivienne WestwoodFashion & Accessoires37.79×
02Packers EverywhereWebsite / Newspaper / Magazine36.99×
03Coronation StreetMovies & TV34.58×
04SnapfishInternet & Social Media21.07×
05AIR SPACETravel & Leisure13.90×
06Denis VilleneuveMovies & TV12.90×
07ShutterflyTechnology & Electronics8.96×
08Old-time musicMusic & Radio3.36×
09MemoryHealth2.24×
10SiblingKids & Family1.85×
11Hobby LobbyHome & Garden1.75×
12Photographic filmTechnology & Electronics1.74×
13GiftShopping1.56×
14PinterestInternet & Social Media1.55×
15MSNNews1.54×
16HistoryLiterature1.51×
17Kohl'sShopping1.51×
18Old NavyFashion & Accessoires1.51×
19Google MapsInternet & Social Media1.51×
20Nonprofit organizationPolitics & Society1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Photo-book audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Photo-book audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.42×
CreativityOPEN1.35×
Convenience OrientationPREMIUM1.32×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Photo-book audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.96×
Healthy LifestyleBALANCE0.97×
Urban LifestyleOPEN1.00×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Photo-book have in United States?

Photo-book has an estimated audience of 4,793,368 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Photo-book fans?

66.9% of Photo-book fans are female, 33.1% are male, with an average age of 45.7 years.

03

Which brands do Photo-book fans like most?

Photo-book fans show strongest brand affinity for Vivienne Westwood (37.79×), Snapfish (21.07×), and Shutterfly (8.96×) over the country average.

04

Where do Photo-book fans live in United States?

Photo-book fans in United States are most concentrated in California (reach ~400K), Texas (reach ~300K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Photo-book fans also like?

Beyond Photo-book itself, the audience over-indexes on Snapfish (21.07×), Shutterfly (8.96×), Coronation Street (34.58×), and Gift (1.56×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Kids & Family audiences in United States

See Photo-book audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Photo-book. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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