Rascasse Audience Intelligence

Old-time music Audience in United States

A data profile of the people who buy, follow and care about Old-time music in United States — modelled from more than twelve digital signal sources. Old-time music has an estimated audience of 12,635,503 people in United States.

#79among Musical genre in United States#1886among Topic in United States#194in Music & Radio

The average Old-time music fan in United States is 47.0 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Rockabilly, Donald Trump, Nostalgia, with strongest over-indexing on Rockabilly (19.08× the country average).

Demographically, the Old-time music audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Old-time music fan in United States is balanced, around 47.0 years old, with strong Patriotism tendencies and a notable affinity for Rockabilly.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Old-time music profile in United States.

Audience size
12.6M
in United States
Gender
54.6%♀
45.4% male
Age
47.0
average years
Country rank
#2829
Topic in United States
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Old-time music fans

54.6% are female, 45.4% are male, average age 47.0.

Fig. 02

Gender split

54.6%
Female
45.4%
Male
Demographic split for Old-time music audience in United States
MetricValue
Female54.6%
Male45.4%
Average age47.0
Estimated audience size12,635,503
Fig. 03

Age distribution

Ø 47.0
average years
Age distribution of the Old-time music audience in United States
Age bracketShare%
16-199%
20-2911%
30-3914%
40-4923%
50+42%
Fig. 04

Worldwide distribution

70.7%

of the worldwide Old-time music audience comes from United States.

Worldwide audience distribution share by country for Old-time music
CountryShare
United States70.7%
Canada5.9%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Old-time music audience in United States is strongest.

Fig. 05

Top regions by affinity

Old-time music fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~30K1.23×
02Alaska~30K1.21×
03South Dakota~30K1.14×
04West Virginia~70K1.13×
05North Dakota~30K1.13×
06Montana~40K1.10×
07Rhode Island~40K1.06×
08Delaware~40K1.06×
09Maine~50K1.04×
10North Carolina~400K1.03×
11New Hampshire~50K1.03×
12Minnesota~200K1.01×
13Idaho~60K1.01×
14Hawaii~50K1.01×
15Tennessee~300K1.00×
16Louisiana~200K1.00×
17New Mexico~60K1.00×
18Nebraska~60K1.00×
19Washington, District of Columbia~40K1.00×
20Kentucky~200K0.99×
21Mississippi~100K0.99×
22Arkansas~100K0.98×
23South Carolina~200K0.97×
24Oregon~100K0.97×
25Kansas~100K0.97×
26Iowa~100K0.96×
27Virginia~300K0.95×
28Alabama~200K0.95×
29Oklahoma~100K0.95×
30Utah~100K0.95×
31Wisconsin~200K0.94×
32Connecticut~100K0.94×
33Nevada~100K0.94×
34Missouri~200K0.93×
35Indiana~200K0.92×
36Maryland~200K0.92×
37Colorado~200K0.91×
38Arizona~200K0.90×
39Massachusetts~200K0.90×
40Georgia~300K0.89×
41Washington~200K0.89×
42Pennsylvania~400K0.88×
43Ohio~300K0.88×
44Michigan~300K0.88×
45New Jersey~300K0.87×
46Illinois~400K0.84×
47Florida~700K0.80×
48New York~500K0.77×
49Texas~800K0.73×
50California~900K0.68×
Fig. 06

Affinity by region

Affinity by region — Old-time music, United States
0.68×1.00×1.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Old-time music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Old-time music audience
#·InterestCategoryAffinity×
01RockabillyFashion & Accessoires19.08×
02Sam ElliottMovies & TV3.84×
03Rail transportTravel & Leisure2.71×
04Microwave ovenHome & Garden2.71×
05NostalgiaHome & Garden2.68×
06Britney SpearsMusic & Radio2.63×
07Hardware storeHome & Garden2.60×
08Real propertyHome & Garden2.58×
09PharmacyBusiness & Career2.48×
10Fox News ChannelMovies & TV2.44×
11TraditionPolitics & Society2.22×
12GeneticsKids & Family2.14×
13Nonprofit organizationPolitics & Society1.98×
14MSNNews1.72×
15LivestockPets & Animals1.72×
16Blues musicMusic & Radio1.61×
17Donald TrumpPolitics & Society1.59×
18FlowerHome & Garden1.54×
19NatureHome & Garden1.52×
20Country musicMusic & Radio1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Old-time music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Old-time music audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.63×
TraditionCONSERVATISM1.96×
Community OrientationOPEN1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Old-time music audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.66×
Design AffinityPREMIUM0.68×
Healthy LifestyleBALANCE0.79×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Old-time music have in United States?

Old-time music has an estimated audience of 12,635,503 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Old-time music fans?

54.6% of Old-time music fans are female, 45.4% are male, with an average age of 47.0 years.

03

Which brands do Old-time music fans like most?

Old-time music fans show strongest brand affinity for Rockabilly (19.08×), Donald Trump (1.59×), and Nostalgia (2.68×) over the country average.

04

Where do Old-time music fans live in United States?

Old-time music fans in United States are most concentrated in California (reach ~900K), Texas (reach ~800K), and Florida (reach ~700K). These three regions account for the largest share of the active audience.

05

What other brands do Old-time music fans also like?

Beyond Old-time music itself, the audience over-indexes on Donald Trump (1.59×), Nostalgia (2.68×), Fox News Channel (2.44×), and Nonprofit organization (1.98×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Musical genre audiences in United States

See Old-time music audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Old-time music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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