Old-time music Audience in United States
Old-time music has an estimated audience of 12,635,503 people in United States. 54.6% are female, 45.4% are male, average age 47.0. Top brand affinities: Rockabilly, Autism Awareness, Diabetes mellitus awareness, Microblogging, MSN.
Top brand affinities include Rockabilly, Autism Awareness, Diabetes mellitus awareness, with strongest over-indexing on Rockabilly (18.3× the country average). Demographically, the Old-time music audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Patriotism, Tradition.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Old-time music fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 47.0 |
| Estimated audience size | 12,635,503 |
Audience persona
The typical Old-time music fan in United States is balanced, around 47.0 years old, with strong Patriotism tendencies and a notable affinity for Rockabilly.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Rockabilly | 18.3× | Fashion & Accessoires |
| Autism Awareness | 19.03× | Health |
| Diabetes mellitus awareness | 12.48× | Health |
| Microblogging | 12.67× | Technology & Electronics |
| MSN | 5.58× | News |
| Singer-songwriter | 5.51× | Music & Radio |
| PSV Eindhoven | 42.58× | Sports |
| Income tax | 13.19× | Business & Career |
| Sam Elliott | 9.38× | Movies & TV |
| Chuck Norris | 5.42× | Movies & TV |
| Staples (Canada) | 4.39× | Business & Career |
| Fox News Channel | 2.17× | Movies & TV |
| Great Clips | 4.45× | Beauty & Wellness |
| Charles, Prince of Wales | 18.87× | Politics & Society |
| LeAnn Rimes | 11.61× | Music & Radio |
| Jane Fonda | 8.99× | Movies & TV |
| Brandi Carlile | 8.75× | Music & Radio |
| Everybody Loves Raymond | 10.43× | Movies & TV |
| Nature | 1.64× | Home & Garden |
| Hobby Lobby | 2.03× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.68 |
| Tradition | CONSERVATISM | 1.56 |
| Extroversion | THRILL | 1.44 |
| Community Orientation | OPEN | 1.4 |
| Individualism | JOY | 1.26 |
| Family Orientation | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.7% |
| Canada | 5.9% |
| United Kingdom | 4.7% |
See Old-time music audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for Old-time music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.