Old-time music Audience in United States
Old-time music has an estimated audience of 12,635,503 people in United States. 54.6% are female, 45.4% are male, average age 47.0. Top brand affinities: Israel, Whataburger, Pillow, Jeep Wagoneer, Urban Outfitters.
Top brand affinities include Israel, Whataburger, Pillow, with strongest over-indexing on Israel (9.23× the country average). Demographically, the Old-time music audience skews balanced with an average age of 47.0, and over-indexes on personality traits such as Patriotism, Tradition.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Old-time music fans
| Metric | Value |
|---|---|
| Female | 54.6% |
| Male | 45.4% |
| Average age | 47.0 |
| Estimated audience size | 12,635,503 |
Audience persona
The typical Old-time music fan in United States is balanced, around 47.0 years old, with strong Patriotism tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 9.23× | Travel & Leisure |
| Whataburger | 1.97× | Food & Beverages |
| Pillow | 2.12× | Home & Garden |
| Jeep Wagoneer | 5.47× | Cars & Mobility |
| Urban Outfitters | 1.53× | Shopping |
| Takers | 7.07× | Movies & TV |
| Jeep Grand Cherokee (WJ) | 4.02× | Cars & Mobility |
| JamBase | 6.68× | Music & Radio |
| KiwiCo | 3.69× | Kids & Family |
| Nebraska Cornhuskers football | 1.75× | Sports |
| Urban horticulture | 1.66× | Home & Garden |
| JibJab | 2.56× | Internet & Social Media |
| Home staging | 2.18× | Home & Garden |
| Keith Stanfield | 2.62× | Movies & TV |
| Glossier | 2.02× | Beauty & Wellness |
| Insulin index | 5.29× | Health |
| Captain America (1990 film) | 1.57× | Movies & TV |
| Strategic human resource planning | 3.14× | Business & Career |
| Nipsey Hussle | 1.99× | Music & Radio |
| Jezebel (film) | 2.32× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.68 |
| Tradition | CONSERVATISM | 1.56 |
| Extroversion | THRILL | 1.44 |
| Community Orientation | OPEN | 1.4 |
| Individualism | JOY | 1.26 |
| Family Orientation | CONSERVATISM | 1.22 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 70.7% |
| Canada | 5.9% |
| United Kingdom | 4.7% |
See Old-time music audiences in other countries
More Musical genre audiences in United States
- Rock music (108,887,607)
- Pop music (94,089,986)
- Hip hop music (93,915,196)
- Rhythm and blues music (83,645,489)
- Popular music (76,331,778)
How to read this data
Audience size is the estimated number of people in United States who actively search for Old-time music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.