Rascasse Audience Intelligence

Old-time music Audience in Germany

A data profile of the people who buy, follow and care about Old-time music in Germany — modelled from more than twelve digital signal sources. Old-time music has an estimated audience of 223,306 people in Germany.

The average Old-time music fan in Germany is 43.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Steve Buscemi, Person of Interest (TV series), DirecTV, with strongest over-indexing on Steve Buscemi (19.96× the country average).

Demographically, the Old-time music audience skews more male with an average age of 43.2, and over-indexes on personality traits such as Tradition, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Old-time music fan in Germany is more male, around 43.2 years old, with strong Tradition tendencies and a notable affinity for Steve Buscemi.

Category: Music & Radio · Type: Topic · Subtype: Musical genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Old-time music profile in Germany.

Audience size
223K
in Germany
Gender
41.0%♀
59.0% male
Age
43.2
average years
Country rank
#21002
Topic in Germany
Fig. 01

Search interest · 12-month trend

-15%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Old-time music fans

41.0% are female, 59.0% are male, average age 43.2.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Old-time music audience in Germany
MetricValue
Female41.0%
Male59.0%
Average age43.2
Estimated audience size223,306
Fig. 03

Age distribution

Ø 43.2
average years
Age distribution of the Old-time music audience in Germany
Age bracketShare%
16-1919%
20-2911%
30-3913%
40-4924%
50+33%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Old-time music audience comes from Germany.

Worldwide audience distribution share by country for Old-time music
CountryShare
United States70.7%
Canada5.9%
United Kingdom4.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Old-time music audience in Germany is strongest.

Fig. 05

Top regions by affinity

Old-time music fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~2K1.08×
02Brandenburg~7K1.03×
03Thüringen~6K1.03×
04Saarland~3K1.02×
05Schleswig-Holstein~8K1.01×
06Sachsen-Anhalt~6K1.01×
07Mecklenburg-Vorpommern~4K1.01×
08Hamburg~5K1.00×
09Rheinland-Pfalz~10K0.99×
10Sachsen~10K0.99×
11Berlin~10K0.97×
12Niedersachsen~20K0.95×
13Hessen~20K0.95×
14Baden-Württemberg~30K0.94×
15Bayern~30K0.93×
16Nordrhein-Westfalen~40K0.91×
Fig. 06

Affinity by region

Affinity by region — Old-time music, Germany
0.91×1.00×1.08×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Old-time music audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Old-time music audience
#·InterestCategoryAffinity×
01Steve BuscemiMovies & TV19.96×
02Person of Interest (TV series)Movies & TV17.66×
03Blue Bloods (TV series)Movies & TV17.66×
04Tim McGrawMusic & Radio17.66×
05The KillsMusic & Radio17.66×
06Mark HarmonMovies & TV15.56×
07RockabillyFashion & Accessoires14.43×
08DirecTVMovies & TV12.68×
09Classic rockMusic & Radio10.91×
10PlaylistMusic & Radio10.86×
11Nicholas HoultMovies & TV7.75×
12Folk musicMusic & Radio4.63×
13HugendubelShopping4.34×
14ThomannShopping3.95×
15FamilyKids & Family2.90×
16Müller (company)Food & Beverages2.71×
17VacationsTravel & Leisure2.66×
18NatureHome & Garden2.06×
19TagesschauMovies & TV1.91×
20GermanyTravel & Leisure1.77×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Old-time music audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Old-time music audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM2.28×
Community OrientationOPEN2.12×
ExtroversionTHRILL1.65×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Old-time music audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.54×
Luxury OrientationPREMIUM0.72×
MindfulnessBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Old-time music have in Germany?

Old-time music has an estimated audience of 223,306 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Old-time music fans?

41.0% of Old-time music fans are female, 59.0% are male, with an average age of 43.2 years.

03

Which brands do Old-time music fans like most?

Old-time music fans show strongest brand affinity for Steve Buscemi (19.96×), Person of Interest (TV series) (17.66×), and DirecTV (12.68×) over the country average.

04

Where do Old-time music fans live in Germany?

Old-time music fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~30K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Old-time music fans also like?

Beyond Old-time music itself, the audience over-indexes on Person of Interest (TV series) (17.66×), DirecTV (12.68×), Rockabilly (14.43×), and Classic rock (10.91×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

How to read this data

Audience size is the estimated number of people in Germany who actively search for Old-time music. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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