Rascasse Audience Intelligence

Tim McGraw Audience in Germany

A data profile of the people who buy, follow and care about Tim McGraw in Germany — modelled from more than twelve digital signal sources. Tim McGraw has an estimated audience of 292,893 people in Germany.

#6among Country music in Germany#3755among Person in Germany#2240in Music & Radio

The average Tim McGraw fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Brad Paisley, Garth Brooks, Blake Shelton, with strongest over-indexing on Brad Paisley (358.8× the country average).

Demographically, the Tim McGraw audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Tradition, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Tim McGraw fan in Germany is more female, around 40.0 years old, with strong Tradition tendencies and a notable affinity for Brad Paisley.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Tim McGraw profile in Germany.

Audience size
293K
in Germany
Gender
59.7%♀
40.3% male
Age
40.0
average years
Country rank
#17637
Person in Germany
Fig. 01

Search interest · 12-month trend

-70%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Tim McGraw fans

59.7% are female, 40.3% are male, average age 40.0.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Tim McGraw audience in Germany
MetricValue
Female59.7%
Male40.3%
Average age40.0
Estimated audience size292,893
Fig. 03

Age distribution

Ø 40.0
average years
Age distribution of the Tim McGraw audience in Germany
Age bracketShare%
16-1924%
20-2912%
30-3917%
40-4924%
50+23%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Tim McGraw audience comes from Germany.

Worldwide audience distribution share by country for Tim McGraw
CountryShare
United States53.5%
United Kingdom6.7%
Canada6.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Tim McGraw audience in Germany is strongest.

Fig. 05

Top regions by affinity

Tim McGraw fans by region: top regions in Germany
#RegionReachAffinity×
01Schleswig-Holstein~20K1.19×
02Brandenburg~10K1.16×
03Mecklenburg-Vorpommern~9K1.16×
04Niedersachsen~40K1.12×
05Sachsen-Anhalt~10K1.11×
06Nordrhein-Westfalen~90K1.06×
07Saarland~5K1.03×
08Thüringen~10K1.01×
09Bayern~60K0.99×
10Hessen~30K0.99×
11Bremen~3K0.92×
12Berlin~20K0.90×
13Hamburg~8K0.90×
14Baden-Württemberg~50K0.88×
15Sachsen~20K0.86×
16Rheinland-Pfalz~20K0.85×
Fig. 06

Affinity by region

Affinity by region — Tim McGraw, Germany
0.85×1.00×1.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Tim McGraw audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Tim McGraw audience
#·InterestCategoryAffinity×
01Brad PaisleyMusic & Radio358.80×
02Garth BrooksMusic & Radio230.41×
03Red Dirt (music)Music & Radio112.85×
04Blake SheltonMusic & Radio104.45×
05Keith UrbanMusic & Radio44.68×
06Tejano musicMusic & Radio38.53×
07Roots rockMusic & Radio34.09×
08Political geographyPolitics & Society23.33×
09Teddy SwimsMusic & Radio23.03×
10Willie NelsonMusic & Radio20.00×
11Country popMusic & Radio20.00×
12Faith HillMusic & Radio20.00×
13Morgan WallenMusic & Radio20.00×
14Gabrielle UnionMovies & TV20.00×
15Chris StapletonMusic & Radio20.00×
16Zach BryanMusic & Radio18.98×
17Ella LangleyMusic & Radio18.13×
18Old-time musicMusic & Radio17.66×
19Country rockMusic & Radio10.36×
20Dolly PartonMusic & Radio6.94×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Tim McGraw audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Tim McGraw audience · What stands out
TraitClusterDeviationScore
TraditionCONSERVATISM1.20×
Convenience OrientationPREMIUM1.14×
Pet OwnershipJOY1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Tim McGraw audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.71×
Luxury OrientationPREMIUM0.71×
IndividualismJOY0.73×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Tim McGraw have in Germany?

Tim McGraw has an estimated audience of 292,893 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Tim McGraw fans?

59.7% of Tim McGraw fans are female, 40.3% are male, with an average age of 40.0 years.

03

Which brands do Tim McGraw fans like most?

Tim McGraw fans show strongest brand affinity for Brad Paisley (358.8×), Garth Brooks (230.41×), and Blake Shelton (104.45×) over the country average.

04

Where do Tim McGraw fans live in Germany?

Tim McGraw fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~60K), and Baden-Württemberg (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Tim McGraw fans also like?

Beyond Tim McGraw itself, the audience over-indexes on Garth Brooks (230.41×), Blake Shelton (104.45×), Keith Urban (44.68×), and Political geography (23.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country music audiences in Germany

See Tim McGraw audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Tim McGraw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →