Tim McGraw Audience in Germany
Tim McGraw has an estimated audience of 389,021 people in Germany. 59.7% are female, 40.3% are male, average age 40.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Brad Paisley, Garth Brooks, Blake Shelton, Keith Urban, Political geography.
The average Tim McGraw fan in Germany is 40.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Brad Paisley, Garth Brooks, Blake Shelton, with strongest over-indexing on Brad Paisley (358.8× the country average). Demographically, the Tim McGraw audience skews more female with an average age of 40.0, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of Tim McGraw fans
| Metric | Value |
|---|---|
| Female | 59.7% |
| Male | 40.3% |
| Average age | 40.0 |
| Estimated audience size | 389,021 |
Audience persona
The typical Tim McGraw fan in Germany is more female, around 40.0 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Brad Paisley.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 94,532 | 1.11× |
| Bayern | 64,819 | 1.04× |
| Baden-Württemberg | 48,348 | 0.91× |
| Niedersachsen | 44,533 | 1.18× |
| Hessen | 30,615 | 1.03× |
| Schleswig-Holstein | 17,283 | 1.24× |
| Berlin | 16,382 | 0.94× |
| Sachsen | 16,120 | 0.84× |
| Brandenburg | 13,873 | 1.15× |
| Sachsen-Anhalt | 11,122 | 1.1× |
| Rheinland-Pfalz | 10,282 | 0.53× |
| Thüringen | 10,137 | 1.02× |
| Mecklenburg-Vorpommern | 8,262 | 1.11× |
| Hamburg | 8,037 | 0.91× |
| Saarland | 4,753 | 0.99× |
| Bremen | 2,934 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Brad Paisley | 358.8× | Music & Radio |
| Garth Brooks | 230.41× | Music & Radio |
| Blake Shelton | 104.45× | Music & Radio |
| Keith Urban | 44.68× | Music & Radio |
| Political geography | 23.33× | Politics & Society |
| Teddy Swims | 23.03× | Music & Radio |
| Red Dirt (music) | 112.85× | Music & Radio |
| Roots rock | 34.09× | Music & Radio |
| Willie Nelson | 20× | Music & Radio |
| Tejano music | 38.53× | Music & Radio |
| Country pop | 20× | Music & Radio |
| Faith Hill | 20× | Music & Radio |
| Country rock | 10.36× | Music & Radio |
| Zach Bryan | 18.98× | Music & Radio |
| Old-time music | 17.66× | Music & Radio |
| Morgan Wallen | 20× | Music & Radio |
| Dolly Parton | 6.94× | Music & Radio |
| Gabrielle Union | 20× | Movies & TV |
| Chris Stapleton | 20× | Music & Radio |
| Dizzy | 20× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.67 |
| Risk Appetite | THRILL | 1.35 |
| Tradition | CONSERVATISM | 1.35 |
| Career Orientation | POWER | 1.33 |
| Design Affinity | PREMIUM | 1.3 |
| Spirituality | BALANCE | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 51.3% |
| United Kingdom | 8.2% |
| Brazil | 6.6% |
See Tim McGraw audiences in other countries
More Country music audiences in Germany
- Johnny Cash (1,218,422)
- Dolly Parton (1,174,618)
- Billy Ray Cyrus (572,112)
- Willie Nelson (513,752)
- Cam (singer) (265,980)
Frequently asked questions
How many fans does Tim McGraw have in Germany?
Tim McGraw has an estimated audience of 389,021 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Tim McGraw fans?
59.7% of Tim McGraw fans are female, 40.3% are male, with an average age of 40.0 years.
Which brands do Tim McGraw fans like most?
Tim McGraw fans show strongest brand affinity for Brad Paisley (358.8×), Garth Brooks (230.41×), and Blake Shelton (104.45×) over the country average.
Where do Tim McGraw fans live in Germany?
Tim McGraw fans in Germany are most concentrated in Nordrhein-Westfalen (reach 94,532), Bayern (reach 64,819), and Baden-Württemberg (reach 48,348). These three regions account for the largest share of the active audience.
What other brands do Tim McGraw fans also like?
Beyond Tim McGraw itself, the audience over-indexes on Garth Brooks (230.41×), Blake Shelton (104.45×), Keith Urban (44.68×), and Political geography (23.33×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Tim McGraw. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.