Rascasse Audience Intelligence

Morgan Wallen Audience in Germany

A data profile of the people who buy, follow and care about Morgan Wallen in Germany — modelled from more than twelve digital signal sources. Morgan Wallen has an estimated audience of 186,710 people in Germany.

#315among Singer-songwriter in Germany#5548among Person in Germany#3377in Music & Radio

The average Morgan Wallen fan in Germany is 35.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chris Stapleton, Jeff Beck, Jason Aldean, with strongest over-indexing on Chris Stapleton (94.17× the country average).

Demographically, the Morgan Wallen audience skews balanced with an average age of 35.1, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Morgan Wallen fan in Germany is balanced, around 35.1 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Chris Stapleton.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Morgan Wallen profile in Germany.

Audience size
187K
in Germany
Gender
45.9%♀
54.1% male
Age
35.1
average years
Country rank
#23668
Person in Germany
Fig. 01

Search interest · 12-month trend

-40%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Morgan Wallen fans

45.9% are female, 54.1% are male, average age 35.1.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Morgan Wallen audience in Germany
MetricValue
Female45.9%
Male54.1%
Average age35.1
Estimated audience size186,710
Fig. 03

Age distribution

Ø 35.1
average years
Age distribution of the Morgan Wallen audience in Germany
Age bracketShare%
16-1934%
20-2918%
30-3916%
40-4917%
50+15%
Fig. 04

Worldwide distribution

1.2%

of the worldwide Morgan Wallen audience comes from Germany.

Worldwide audience distribution share by country for Morgan Wallen
CountryShare
United States76.6%
Canada7.6%
United Kingdom2.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Morgan Wallen audience in Germany is strongest.

Fig. 05

Top regions by affinity

Morgan Wallen fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~20K1.93×
02Hamburg~6K1.32×
03Berlin~10K1.31×
04Hessen~20K1.28×
05Bayern~40K1.25×
06Baden-Württemberg~30K1.08×
07Nordrhein-Westfalen~40K1.05×
08Schleswig-Holstein~7K0.99×
09Niedersachsen~20K0.95×
10Bremen~1K0.93×
11Saarland~2K0.87×
12Sachsen~7K0.79×
13Thüringen~4K0.78×
14Brandenburg~4K0.74×
15Sachsen-Anhalt~3K0.68×
16Mecklenburg-Vorpommern~2K0.67×
Fig. 06

Affinity by region

Affinity by region — Morgan Wallen, Germany
0.67×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Morgan Wallen audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Morgan Wallen audience
#·InterestCategoryAffinity×
01Jason AldeanMusic & Radio96.72×
02Chris StapletonMusic & Radio94.17×
03Garth BrooksMusic & Radio49.70×
04Josh TurnerMusic & Radio36.44×
05Blake SheltonMusic & Radio35.22×
06Jeff BeckMusic & Radio34.14×
07Sheryl CrowMusic & Radio28.56×
08Keith UrbanMusic & Radio20.66×
09Tim McGrawMusic & Radio20.00×
10Cat StevensMusic & Radio17.93×
11The DepartedMovies & TV15.42×
12Whoopi GoldbergMovies & TV13.09×
13Bluegrass musicMusic & Radio12.53×
14Bob DylanMusic & Radio11.80×
15Jack WhiteMovies & TV10.09×
16Bruce SpringsteenMusic & Radio9.12×
17American folk musicMusic & Radio8.60×
18Kelly OsbourneMusic & Radio7.51×
19Phil CollinsMusic & Radio6.18×
20Gift cardShopping4.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Morgan Wallen audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Morgan Wallen audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.67×
Risk AppetiteTHRILL1.49×
TraditionCONSERVATISM1.44×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Morgan Wallen audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.66×
Family OrientationCONSERVATISM0.69×
Need for SecurityCONSERVATISM0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Morgan Wallen have in Germany?

Morgan Wallen has an estimated audience of 186,710 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Morgan Wallen fans?

45.9% of Morgan Wallen fans are female, 54.1% are male, with an average age of 35.1 years.

03

Which brands do Morgan Wallen fans like most?

Morgan Wallen fans show strongest brand affinity for Chris Stapleton (94.17×), Jeff Beck (34.14×), and Jason Aldean (96.72×) over the country average.

04

Where do Morgan Wallen fans live in Germany?

Morgan Wallen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~40K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Morgan Wallen fans also like?

Beyond Morgan Wallen itself, the audience over-indexes on Jeff Beck (34.14×), Jason Aldean (96.72×), Garth Brooks (49.7×), and Bob Dylan (11.8×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Morgan Wallen audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Morgan Wallen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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