Keith Urban Audience in Germany
Keith Urban has an estimated audience of 416,872 people in Germany. 50.6% are female, 49.4% are male, average age 33.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Teddy Swims, Tim McGraw, Dolly Parton, Dizzy, Clint Eastwood.
The average Keith Urban fan in Germany is 33.1 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Teddy Swims, Tim McGraw, Dolly Parton, with strongest over-indexing on Teddy Swims (97.96× the country average). Demographically, the Keith Urban audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Community Orientation, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Singer-songwriter
Demographics of Keith Urban fans
| Metric | Value |
|---|---|
| Female | 50.6% |
| Male | 49.4% |
| Average age | 33.1 |
| Estimated audience size | 416,872 |
Audience persona
The typical Keith Urban fan in Germany is balanced, around 33.1 years old, with strong Community Orientation tendencies and a notable affinity for Teddy Swims.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 97,610 | 1.07× |
| Bayern | 73,683 | 1.1× |
| Baden-Württemberg | 61,884 | 1.09× |
| Niedersachsen | 40,156 | 0.99× |
| Hessen | 37,607 | 1.18× |
| Berlin | 23,761 | 1.27× |
| Sachsen | 19,120 | 0.94× |
| Schleswig-Holstein | 15,389 | 1.03× |
| Brandenburg | 13,488 | 1.04× |
| Rheinland-Pfalz | 12,522 | 0.6× |
| Sachsen-Anhalt | 10,367 | 0.96× |
| Hamburg | 9,550 | 1.01× |
| Thüringen | 9,434 | 0.89× |
| Mecklenburg-Vorpommern | 7,400 | 0.93× |
| Saarland | 4,759 | 0.93× |
| Bremen | 3,440 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Teddy Swims | 97.96× | Music & Radio |
| Tim McGraw | 64.45× | Music & Radio |
| Dolly Parton | 35.36× | Music & Radio |
| Dizzy | 106.45× | Music & Radio |
| Clint Eastwood | 20× | Movies & TV |
| Faith Hill | 60.23× | Music & Radio |
| Shania Twain | 40.08× | Music & Radio |
| Yahoo!ショッピング | 7.79× | |
| Carrie Underwood | 83.21× | Music & Radio |
| Kacey Musgraves | 106.45× | Music & Radio |
| Maggie Rogers | 106.45× | Music & Radio |
| Lady A | 210.72× | Music & Radio |
| Alan Jackson | 70.17× | Music & Radio |
| Lainey Wilson | 53.51× | Music & Radio |
| Dixie Chicks | 99.22× | Music & Radio |
| Lights (musician) | 13.57× | Music & Radio |
| Nashville, Tennessee | 23.81× | Travel & Leisure |
| Yoko Ono | 18.64× | Music & Radio |
| Kurt Cobain | 14.32× | Music & Radio |
| Guiding Light | 99.66× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.94 |
| Tradition | CONSERVATISM | 1.9 |
| Pet Ownership | JOY | 1.31 |
| Early Adopter Mentality | POWER | 1.26 |
| Sports Activity | POWER | 1.21 |
| Travelling | THRILL | 1.2 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 48.8% |
| Australia | 8.6% |
| Canada | 7.9% |
See Keith Urban audiences in other countries
More Singer-songwriter audiences in Germany
- Wirtz (6,981,640)
- Gil Ofarim (5,360,176)
- Billie Eilish (2,623,353)
- Diesel (2,382,819)
- Chris Rea (2,309,197)
Frequently asked questions
How many fans does Keith Urban have in Germany?
Keith Urban has an estimated audience of 416,872 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Keith Urban fans?
50.6% of Keith Urban fans are female, 49.4% are male, with an average age of 33.1 years.
Which brands do Keith Urban fans like most?
Keith Urban fans show strongest brand affinity for Teddy Swims (97.96×), Tim McGraw (64.45×), and Dolly Parton (35.36×) over the country average.
Where do Keith Urban fans live in Germany?
Keith Urban fans in Germany are most concentrated in Nordrhein-Westfalen (reach 97,610), Bayern (reach 73,683), and Baden-Württemberg (reach 61,884). These three regions account for the largest share of the active audience.
What other brands do Keith Urban fans also like?
Beyond Keith Urban itself, the audience over-indexes on Tim McGraw (64.45×), Dolly Parton (35.36×), Dizzy (106.45×), and Clint Eastwood (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Keith Urban. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.