Rascasse Audience Intelligence

Keith Urban Audience in Germany

A data profile of the people who buy, follow and care about Keith Urban in Germany — modelled from more than twelve digital signal sources. Keith Urban has an estimated audience of 430,291 people in Germany.

#139among Singer-songwriter in Germany#2605among Person in Germany#1546in Music & Radio

The average Keith Urban fan in Germany is 33.1 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Teddy Swims, Dolly Parton, Dizzy, with strongest over-indexing on Teddy Swims (97.96× the country average).

Demographically, the Keith Urban audience skews balanced with an average age of 33.1, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Keith Urban fan in Germany is balanced, around 33.1 years old, with strong Spirituality tendencies and a notable affinity for Teddy Swims.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Keith Urban profile in Germany.

Audience size
430K
in Germany
Gender
50.6%♀
49.4% male
Age
33.1
average years
Country rank
#13240
Person in Germany
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Keith Urban fans

50.6% are female, 49.4% are male, average age 33.1.

Fig. 02

Gender split

50.6%
Female
49.4%
Male
Demographic split for Keith Urban audience in Germany
MetricValue
Female50.6%
Male49.4%
Average age33.1
Estimated audience size430,291
Fig. 03

Age distribution

Ø 33.1
average years
Age distribution of the Keith Urban audience in Germany
Age bracketShare%
16-1942%
20-2916%
30-3915%
40-4915%
50+12%
Fig. 04

Worldwide distribution

3.9%

of the worldwide Keith Urban audience comes from Germany.

Worldwide audience distribution share by country for Keith Urban
CountryShare
United States48.4%
Australia9.1%
Canada7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Keith Urban audience in Germany is strongest.

Fig. 05

Top regions by affinity

Keith Urban fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K1.15×
02Hessen~40K1.10×
03Brandenburg~10K1.07×
04Bayern~70K1.06×
05Baden-Württemberg~60K1.04×
06Schleswig-Holstein~20K1.03×
07Nordrhein-Westfalen~90K1.02×
08Niedersachsen~40K1.00×
09Hamburg~9K1.00×
10Bremen~4K0.99×
11Saarland~5K0.97×
12Sachsen-Anhalt~10K0.96×
13Mecklenburg-Vorpommern~8K0.96×
14Sachsen~20K0.95×
15Thüringen~10K0.92×
16Rheinland-Pfalz~20K0.88×
Fig. 06

Affinity by region

Affinity by region — Keith Urban, Germany
0.88×1.00×1.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Keith Urban audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Keith Urban audience
#·InterestCategoryAffinity×
01Lady AMusic & Radio210.72×
02DizzyMusic & Radio106.45×
03Kacey MusgravesMusic & Radio106.45×
04Maggie RogersMusic & Radio106.45×
05Guiding LightMovies & TV99.66×
06Dixie ChicksMusic & Radio99.22×
07Teddy SwimsMusic & Radio97.96×
08Carrie UnderwoodMusic & Radio83.21×
09Miranda LambertMusic & Radio79.36×
10Alan JacksonMusic & Radio70.17×
11Tim McGrawMusic & Radio64.45×
12Faith HillMusic & Radio60.23×
13Lainey WilsonMusic & Radio53.51×
14Shania TwainMusic & Radio40.08×
15Dolly PartonMusic & Radio35.36×
16Zach BryanMusic & Radio32.96×
17Nashville, TennesseeTravel & Leisure23.81×
18Yoko OnoMusic & Radio18.64×
19Kurt CobainMusic & Radio14.32×
20Lights (musician)Music & Radio13.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Keith Urban audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Keith Urban audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.81×
PatriotismCONSERVATISM1.47×
Community OrientationOPEN1.46×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Keith Urban audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.90×
Luxury OrientationPREMIUM1.00×
IndividualismJOY1.04×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Keith Urban have in Germany?

Keith Urban has an estimated audience of 430,291 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Keith Urban fans?

50.6% of Keith Urban fans are female, 49.4% are male, with an average age of 33.1 years.

03

Which brands do Keith Urban fans like most?

Keith Urban fans show strongest brand affinity for Teddy Swims (97.96×), Dolly Parton (35.36×), and Dizzy (106.45×) over the country average.

04

Where do Keith Urban fans live in Germany?

Keith Urban fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Keith Urban fans also like?

Beyond Keith Urban itself, the audience over-indexes on Dolly Parton (35.36×), Dizzy (106.45×), Tim McGraw (64.45×), and Shania Twain (40.08×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Keith Urban audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Keith Urban. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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