Rascasse Audience Intelligence

Miranda Lambert Audience in Germany

A data profile of the people who buy, follow and care about Miranda Lambert in Germany — modelled from more than twelve digital signal sources. Miranda Lambert has an estimated audience of 34,359 people in Germany.

#1135among Singer-songwriter in Germany#15222among Person in Germany#9177in Music & Radio

The average Miranda Lambert fan in Germany is 32.7 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Keith Urban, Scarface, Ink cartridge, with strongest over-indexing on Keith Urban (52.06× the country average).

Demographically, the Miranda Lambert audience skews balanced with an average age of 32.7, and over-indexes on personality traits such as Mindfulness, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Miranda Lambert fan in Germany is balanced, around 32.7 years old, with strong Mindfulness tendencies and a notable affinity for Keith Urban.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-09-29.

Section 01

At a glance

The key figures that characterise the Miranda Lambert profile in Germany.

Audience size
34K
in Germany
Gender
52.9%♀
47.1% male
Age
32.7
average years
Country rank
#58380
Person in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miranda Lambert fans

52.9% are female, 47.1% are male, average age 32.7.

Fig. 02

Gender split

52.9%
Female
47.1%
Male
Demographic split for Miranda Lambert audience in Germany
MetricValue
Female52.9%
Male47.1%
Average age32.7
Estimated audience size34,359
Fig. 03

Age distribution

Ø 32.7
average years
Age distribution of the Miranda Lambert audience in Germany
Age bracketShare%
16-1948%
20-2912%
30-3912%
40-4913%
50+15%
Fig. 04

Worldwide distribution

0.7%

of the worldwide Miranda Lambert audience comes from Germany.

Worldwide audience distribution share by country for Miranda Lambert
CountryShare
United States81.8%
Canada5.5%
Brazil2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miranda Lambert audience in Germany is strongest.

Fig. 05

Top regions by affinity

Miranda Lambert fans by region: top regions in Germany
#RegionReachAffinity×
01Bayern~7K1.25×
02Hessen~3K1.12×
03Thüringen<1K1.11×
04Rheinland-Pfalz~2K1.08×
05Brandenburg~1K1.07×
06Berlin~2K1.06×
07Baden-Württemberg~5K1.02×
08Saarland<1K0.98×
09Sachsen~2K0.97×
10Niedersachsen~3K0.96×
11Schleswig-Holstein~1K0.95×
12Hamburg<1K0.94×
13Bremen<1K0.94×
14Sachsen-Anhalt<1K0.93×
15Nordrhein-Westfalen~7K0.92×
16Mecklenburg-Vorpommern<1K0.91×
Fig. 06

Affinity by region

Affinity by region — Miranda Lambert, Germany
0.91×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miranda Lambert audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miranda Lambert audience
#·InterestCategoryAffinity×
01Kurtis ConnerMusic & Radio95.27×
02Boot BarnFashion & Accessoires94.14×
03Trace AdkinsMusic & Radio91.89×
04Betty CrockerFood & Beverages86.95×
05Carrie UnderwoodMusic & Radio75.47×
06Country Music Association AwardsMusic & Radio60.47×
07Ink cartridgeTechnology & Electronics54.49×
08Intel Developer ForumTechnology & Electronics52.52×
09Keith UrbanMusic & Radio52.06×
10ScarfaceMusic & Radio39.79×
11Lainey WilsonMusic & Radio38.79×
12Inkjet printingTechnology & Electronics36.44×
13Multi-function printerTechnology & Electronics28.74×
14Bill CosbyMusic & Radio20.73×
15Tim McGrawMusic & Radio20.00×
16OrangeTechnology & Electronics19.63×
17KratosBusiness & Career18.93×
18Teddy SwimsMusic & Radio18.02×
19Textile printingFashion & Accessoires14.12×
20Men's FashionFashion & Accessoires8.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miranda Lambert audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miranda Lambert audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.35×
Luxury OrientationPREMIUM1.30×
IndividualismJOY1.26×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miranda Lambert audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.89×
Need for SecurityCONSERVATISM0.89×
SpiritualityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miranda Lambert have in Germany?

Miranda Lambert has an estimated audience of 34,359 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Miranda Lambert fans?

52.9% of Miranda Lambert fans are female, 47.1% are male, with an average age of 32.7 years.

03

Which brands do Miranda Lambert fans like most?

Miranda Lambert fans show strongest brand affinity for Keith Urban (52.06×), Scarface (39.79×), and Ink cartridge (54.49×) over the country average.

04

Where do Miranda Lambert fans live in Germany?

Miranda Lambert fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~7K), Bayern (reach ~7K), and Baden-Württemberg (reach ~5K). These three regions account for the largest share of the active audience.

05

What other brands do Miranda Lambert fans also like?

Beyond Miranda Lambert itself, the audience over-indexes on Scarface (39.79×), Ink cartridge (54.49×), Carrie Underwood (75.47×), and Inkjet printing (36.44×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in Germany

See Miranda Lambert audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Miranda Lambert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Source: Rascasse Audience Intelligence — modeled from anonymized, multi-source behavioral signals (search, social, events), updated monthly. Data status: 09/2026.

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