Miranda Lambert Audience in United States

Miranda Lambert logo

Miranda Lambert has an estimated audience of 3,867,424 people in United States. 66.7% are female, 33.3% are male, average age 42.4. Top regions: Texas, California, Florida. Top brand affinities: Lainey Wilson, Dolly Parton, Megan Moroney, Bible, Shania Twain.

The average Miranda Lambert fan in United States is 42.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Lainey Wilson, Dolly Parton, Megan Moroney, with strongest over-indexing on Lainey Wilson (7.66× the country average). Demographically, the Miranda Lambert audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Miranda Lambert fans

Demographic split for Miranda Lambert audience in United States
MetricValue
Female66.7%
Male33.3%
Average age42.4
Estimated audience size3,867,424

Audience persona

The typical Miranda Lambert fan in United States is more female, around 42.4 years old, with strong Extroversion tendencies and a notable affinity for Lainey Wilson.

Top regions in United States

Top regions ranked by reach for Miranda Lambert in United States
RegionReachAffinity
Texas391,4851.18×
California253,3600.6×
Florida179,8090.69×
Tennessee152,3451.96×
New York139,9830.65×
Ohio130,6191.1×
Pennsylvania127,3270.98×
North Carolina121,6581.05×
Illinois115,7640.9×
Georgia106,1380.89×
Michigan104,7611.04×
Indiana82,3421.17×
Kentucky81,2351.68×
Virginia80,0120.85×
Missouri79,4231.27×
Alabama78,5111.45×
Minnesota69,1891.25×
Arizona69,1870.88×
Oklahoma67,7531.58×
Wisconsin66,2461.14×
South Carolina64,4651.11×
Washington60,0840.77×
New Jersey55,7040.57×
Colorado50,8940.83×
Mississippi50,4861.58×
Louisiana47,9930.96×
Massachusetts46,8830.62×
Maryland43,6270.66×
Arkansas43,5591.37×
Iowa38,5481.21×
Oregon35,2900.8×
Kansas33,9491.11×
West Virginia32,0701.78×
Nevada27,0980.72×
Connecticut26,3200.68×
Utah24,8010.72×
Nebraska19,4601×
Idaho19,0780.98×
New Mexico18,7800.97×
Montana15,0461.4×
New Hampshire12,4600.82×
Maine12,4260.9×
South Dakota10,1901.14×
North Dakota9,7311.22×
Delaware7,6770.72×
Rhode Island7,3970.6×
Hawaii7,1840.43×
Wyoming6,3451.11×
Alaska6,3290.76×
Vermont5,1040.75×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Miranda Lambert audience
BrandAffinityCategory
Lainey Wilson7.66×Music & Radio
Dolly Parton4.42×Music & Radio
Megan Moroney5.21×Music & Radio
Bible2.51×Politics & Society
Shania Twain7.58×Music & Radio
Ella Langley4.27×Music & Radio
Carrie Underwood5.76×Music & Radio
Jesus1.88×Politics & Society
Keith Urban5.94×Music & Radio
YouTube Music2.36×Internet & Social Media
Willie Nelson4.19×Music & Radio
Zach Bryan4.44×Music & Radio
Chris Stapleton6.03×Music & Radio
Morgan Wallen3.55×Music & Radio
Alan Jackson5.79×Music & Radio
Billy Ray Cyrus7.11×Music & Radio
Kacey Musgraves8.73×Music & Radio
Pink4.47×Music & Radio
God1.5×Politics & Society
Texas Roadhouse1.53×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Miranda Lambert audience
TraitClusterScore
ExtroversionTHRILL1.38
Community OrientationOPEN1.24
CreativityOPEN1.12
Family OrientationCONSERVATISM1.1
TraditionCONSERVATISM1.09
Price SensitivityPREMIUM1.07

Worldwide distribution

Worldwide audience distribution share by country for Miranda Lambert
CountryShare
United States82.2%
Canada5.7%
Brazil2.6%

See Miranda Lambert audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Miranda Lambert have in United States?

Miranda Lambert has an estimated audience of 3,867,424 people in United States, concentrated in Texas and California.

What is the gender split and age of Miranda Lambert fans?

66.7% of Miranda Lambert fans are female, 33.3% are male, with an average age of 42.4 years.

Which brands do Miranda Lambert fans like most?

Miranda Lambert fans show strongest brand affinity for Lainey Wilson (7.66×), Dolly Parton (4.42×), and Megan Moroney (5.21×) over the country average.

Where do Miranda Lambert fans live in United States?

Miranda Lambert fans in United States are most concentrated in Texas (reach 391,485), California (reach 253,360), and Florida (reach 179,809). These three regions account for the largest share of the active audience.

What other brands do Miranda Lambert fans also like?

Beyond Miranda Lambert itself, the audience over-indexes on Dolly Parton (4.42×), Megan Moroney (5.21×), Bible (2.51×), and Shania Twain (7.58×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Miranda Lambert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.