Rascasse Audience Intelligence

Miranda Lambert Audience in United States

A data profile of the people who buy, follow and care about Miranda Lambert in United States — modelled from more than twelve digital signal sources. Miranda Lambert has an estimated audience of 3,771,499 people in United States.

#84among Singer-songwriter in United States#1112among Person in United States#806in Music & Radio

The average Miranda Lambert fan in United States is 42.4 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Lainey Wilson, Ella Langley, Kacey Musgraves, with strongest over-indexing on Lainey Wilson (7.66× the country average).

Demographically, the Miranda Lambert audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Spirituality, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Miranda Lambert fan in United States is more female, around 42.4 years old, with strong Spirituality tendencies and a notable affinity for Lainey Wilson.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Miranda Lambert profile in United States.

Audience size
3.8M
in United States
Gender
66.7%♀
33.3% male
Age
42.4
average years
Country rank
#8445
Person in United States
Fig. 01

Search interest · 12-month trend

-11%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Miranda Lambert fans

66.7% are female, 33.3% are male, average age 42.4.

Fig. 02

Gender split

66.7%
Female
33.3%
Male
Demographic split for Miranda Lambert audience in United States
MetricValue
Female66.7%
Male33.3%
Average age42.4
Estimated audience size3,771,499
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Miranda Lambert audience in United States
Age bracketShare%
16-1915%
20-2916%
30-3917%
40-4923%
50+28%
Fig. 04

Worldwide distribution

81.8%

of the worldwide Miranda Lambert audience comes from United States.

Worldwide audience distribution share by country for Miranda Lambert
CountryShare
United States81.8%
Canada5.5%
Brazil2.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Miranda Lambert audience in United States is strongest.

Fig. 05

Top regions by affinity

Miranda Lambert fans by region: top regions in United States
#RegionReachAffinity×
01West Virginia~40K1.98×
02Tennessee~100K1.92×
03Kentucky~80K1.59×
04Oklahoma~70K1.53×
05Mississippi~50K1.47×
06Alabama~80K1.41×
07Arkansas~40K1.39×
08Montana~10K1.36×
09North Dakota~10K1.30×
10Missouri~80K1.25×
11Iowa~40K1.22×
12South Dakota~10K1.21×
13Minnesota~60K1.17×
14Wyoming~7K1.17×
15New Mexico~20K1.15×
16Texas~400K1.14×
17Indiana~80K1.13×
18Wisconsin~60K1.10×
19Kansas~30K1.10×
20Ohio~100K1.09×
21South Carolina~60K1.08×
22Idaho~20K1.02×
23Nebraska~20K1.02×
24North Carolina~100K1.01×
25Louisiana~50K0.97×
26Maine~10K0.97×
27Michigan~100K0.96×
28Pennsylvania~100K0.92×
29Arizona~70K0.92×
30Colorado~50K0.89×
31Illinois~100K0.86×
32Georgia~100K0.86×
33New Hampshire~10K0.84×
34Virginia~80K0.83×
35Vermont~6K0.82×
36Oregon~40K0.80×
37Alaska~7K0.79×
38Washington~60K0.78×
39Nevada~30K0.76×
40Florida~200K0.74×
41Delaware~8K0.74×
42Utah~20K0.72×
43Connecticut~30K0.66×
44Rhode Island~8K0.64×
45Massachusetts~50K0.63×
46Maryland~40K0.63×
47New York~100K0.61×
48California~200K0.58×
49New Jersey~50K0.53×
50Hawaii~8K0.48×
Fig. 06

Affinity by region

Affinity by region — Miranda Lambert, United States
0.48×1.00×1.98×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Miranda Lambert audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Miranda Lambert audience
#·InterestCategoryAffinity×
01Kacey MusgravesMusic & Radio8.73×
02Lainey WilsonMusic & Radio7.66×
03Shania TwainMusic & Radio7.58×
04Billy Ray CyrusMusic & Radio7.11×
05Chris StapletonMusic & Radio6.03×
06Keith UrbanMusic & Radio5.94×
07Alan JacksonMusic & Radio5.79×
08Carrie UnderwoodMusic & Radio5.76×
09Megan MoroneyMusic & Radio5.21×
10PinkMusic & Radio4.47×
11Zach BryanMusic & Radio4.44×
12Dolly PartonMusic & Radio4.42×
13Ella LangleyMusic & Radio4.27×
14Riley GreenMusic & Radio4.19×
15Willie NelsonMusic & Radio4.19×
16Morgan WallenMusic & Radio3.55×
17BiblePolitics & Society2.51×
18YouTube MusicInternet & Social Media2.36×
19JesusPolitics & Society1.88×
20GodPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Miranda Lambert audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Miranda Lambert audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.42×
Community OrientationOPEN1.26×
PatriotismCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Miranda Lambert audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.76×
MindfulnessBALANCE0.83×
Quality AwarenessPREMIUM0.83×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Miranda Lambert have in United States?

Miranda Lambert has an estimated audience of 3,771,499 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Miranda Lambert fans?

66.7% of Miranda Lambert fans are female, 33.3% are male, with an average age of 42.4 years.

03

Which brands do Miranda Lambert fans like most?

Miranda Lambert fans show strongest brand affinity for Lainey Wilson (7.66×), Ella Langley (4.27×), and Kacey Musgraves (8.73×) over the country average.

04

Where do Miranda Lambert fans live in United States?

Miranda Lambert fans in United States are most concentrated in Texas (reach ~400K), California (reach ~200K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Miranda Lambert fans also like?

Beyond Miranda Lambert itself, the audience over-indexes on Ella Langley (4.27×), Kacey Musgraves (8.73×), Dolly Parton (4.42×), and Shania Twain (7.58×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Singer-songwriter audiences in United States

See Miranda Lambert audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Miranda Lambert. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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