Lainey Wilson Audience in United States
Lainey Wilson has an estimated audience of 7,323,004 people in United States. 64.5% are female, 35.5% are male, average age 41.4. Top brand affinities: Wow! Wow! Wubbzy!, Sighthound, Elsword, Whataburger, Product design.
Top brand affinities include Wow! Wow! Wubbzy!, Sighthound, Elsword, with strongest over-indexing on Wow! Wow! Wubbzy! (68.97× the country average). Demographically, the Lainey Wilson audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of Lainey Wilson fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 41.4 |
| Estimated audience size | 7,323,004 |
Audience persona
The typical Lainey Wilson fan in United States is more female, around 41.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Wow! Wow! Wubbzy!.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wow! Wow! Wubbzy! | 68.97× | Movies & TV |
| Sighthound | 78.37× | Pets & Animals |
| Elsword | 20.38× | Games |
| Whataburger | 1.81× | Food & Beverages |
| Product design | 1.85× | Business & Career |
| Israel | 1.95× | Travel & Leisure |
| KiwiCo | 5.49× | Kids & Family |
| Pillow | 1.54× | Home & Garden |
| Academy Award for Best Original Score | 11.88× | Movies & TV |
| Urban horticulture | 2.3× | Home & Garden |
| UK garage | 2.99× | Music & Radio |
| Historic site | 1.94× | Arts & Culture |
| Sinaloa | 1.67× | Travel & Leisure |
| Iztacalco | 15.57× | Travel & Leisure |
| Nipsey Hussle | 2.42× | Music & Radio |
| Guy Fieri | 1.56× | Movies & TV |
| Scratching post | 3.61× | Pets & Animals |
| Home staging | 2.02× | Home & Garden |
| Puna, Hawaii | 19.91× | Travel & Leisure |
| Tokyo Story | 8.81× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.68 |
| Extroversion | THRILL | 1.38 |
| Community Orientation | OPEN | 1.29 |
| Risk Appetite | THRILL | 1.23 |
| Family Orientation | CONSERVATISM | 1.21 |
| Tradition | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.9% |
| Canada | 7.0% |
| United Kingdom | 4.2% |
See Lainey Wilson audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
- Ella Langley (11,916,331)
- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lainey Wilson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.