Rascasse Audience Intelligence

Lainey Wilson Audience in United States

A data profile of the people who buy, follow and care about Lainey Wilson in United States — modelled from more than twelve digital signal sources. Lainey Wilson has an estimated audience of 7,979,703 people in United States.

#6among Country music in United States#312among Person in United States#336in Music & Radio

The average Lainey Wilson fan in United States is 41.8 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Tracy Chapman, Melanie Lynskey, Kacey Musgraves, with strongest over-indexing on Tracy Chapman (39.29× the country average).

Demographically, the Lainey Wilson audience skews more female with an average age of 41.8, and over-indexes on personality traits such as Price Sensitivity, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Lainey Wilson fan in United States is more female, around 41.8 years old, with strong Price Sensitivity tendencies and a notable affinity for Tracy Chapman.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Lainey Wilson profile in United States.

Audience size
8M
in United States
Gender
60.7%♀
39.3% male
Age
41.8
average years
Country rank
#4443
Person in United States
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Lainey Wilson fans

60.7% are female, 39.3% are male, average age 41.8.

Fig. 02

Gender split

60.7%
Female
39.3%
Male
Demographic split for Lainey Wilson audience in United States
MetricValue
Female60.7%
Male39.3%
Average age41.8
Estimated audience size7,979,703
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Lainey Wilson audience in United States
Age bracketShare%
16-1916%
20-2916%
30-3918%
40-4924%
50+26%
Fig. 04

Worldwide distribution

78.0%

of the worldwide Lainey Wilson audience comes from United States.

Worldwide audience distribution share by country for Lainey Wilson
CountryShare
United States78.0%
Canada6.6%
United Kingdom4.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Lainey Wilson audience in United States is strongest.

Fig. 05

Top regions by affinity

Lainey Wilson fans by region: top regions in United States
#RegionReachAffinity×
01Tennessee~300K1.89×
02Louisiana~200K1.71×
03Kentucky~100K1.35×
04Oklahoma~100K1.35×
05South Dakota~20K1.35×
06North Dakota~20K1.32×
07Iowa~80K1.29×
08Arkansas~80K1.29×
09Wyoming~10K1.28×
10Montana~30K1.27×
11New Mexico~50K1.24×
12West Virginia~40K1.24×
13Missouri~100K1.22×
14Alabama~100K1.21×
15Minnesota~100K1.20×
16Indiana~200K1.18×
17Mississippi~70K1.18×
18Nebraska~40K1.17×
19Texas~700K1.15×
20Idaho~40K1.12×
21Ohio~300K1.11×
22Kansas~60K1.10×
23North Carolina~200K1.06×
24Wisconsin~100K1.05×
25Michigan~200K1.03×
26South Carolina~100K1.03×
27Arizona~200K1.01×
28Pennsylvania~200K0.98×
29Colorado~100K0.97×
30Utah~60K0.92×
31Maine~20K0.88×
32Illinois~200K0.86×
33New Hampshire~20K0.85×
34Georgia~200K0.83×
35Vermont~10K0.82×
36Virginia~100K0.81×
37Oregon~70K0.81×
38Nevada~60K0.79×
39Florida~400K0.73×
40Delaware~10K0.70×
41Connecticut~50K0.69×
42Alaska~10K0.69×
43Washington~100K0.68×
44Rhode Island~20K0.68×
45Massachusetts~100K0.67×
46Maryland~80K0.66×
47California~500K0.61×
48New York~200K0.57×
49New Jersey~100K0.53×
50Hawaii~20K0.50×
Fig. 06

Affinity by region

Affinity by region — Lainey Wilson, United States
0.50×1.00×1.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Lainey Wilson audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Lainey Wilson audience
#·InterestCategoryAffinity×
01Tracy ChapmanMusic & Radio39.29×
02LG TVTechnology & Electronics20.00×
03Carly PearceMusic & Radio13.47×
04Škoda AutoCars & Mobility11.62×
05Melanie LynskeyMovies & TV11.24×
06Kacey MusgravesMusic & Radio9.94×
07Military pressSports9.16×
08Kane BrownMusic & Radio8.69×
09Chris StapletonMusic & Radio8.48×
10Dwight YoakamMusic & Radio7.94×
11Miranda LambertMusic & Radio7.66×
12Shania TwainMusic & Radio7.13×
13Toby KeithMusic & Radio7.06×
14Alan JacksonMusic & Radio6.53×
15Willie NelsonMusic & Radio6.13×
16Keith UrbanMusic & Radio5.68×
17Carrie UnderwoodMusic & Radio5.20×
18RockabillyFashion & Accessoires3.18×
19Britney SpearsMusic & Radio2.47×
20Hobby LobbyHome & Garden1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Lainey Wilson audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Lainey Wilson audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM2.01×
PatriotismCONSERVATISM1.61×
Community OrientationOPEN1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Lainey Wilson audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.74×
Pet OwnershipJOY0.86×
Healthy LifestyleBALANCE0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Lainey Wilson have in United States?

Lainey Wilson has an estimated audience of 7,979,703 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Lainey Wilson fans?

60.7% of Lainey Wilson fans are female, 39.3% are male, with an average age of 41.8 years.

03

Which brands do Lainey Wilson fans like most?

Lainey Wilson fans show strongest brand affinity for Tracy Chapman (39.29×), Melanie Lynskey (11.24×), and Kacey Musgraves (9.94×) over the country average.

04

Where do Lainey Wilson fans live in United States?

Lainey Wilson fans in United States are most concentrated in Texas (reach ~700K), California (reach ~500K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Lainey Wilson fans also like?

Beyond Lainey Wilson itself, the audience over-indexes on Melanie Lynskey (11.24×), Kacey Musgraves (9.94×), Škoda Auto (11.62×), and Willie Nelson (6.13×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country music audiences in United States

See Lainey Wilson audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Lainey Wilson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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