Lainey Wilson Audience in United States
Lainey Wilson has an estimated audience of 7,323,004 people in United States. 64.5% are female, 35.5% are male, average age 41.4. Top brand affinities: Volkswagen Up, Kia Sportage, Dacia Sandero, Tracy Chapman, Willie Nelson.
Top brand affinities include Volkswagen Up, Kia Sportage, Dacia Sandero, with strongest over-indexing on Volkswagen Up (68.97× the country average). Demographically, the Lainey Wilson audience skews more female with an average age of 41.4, and over-indexes on personality traits such as Price Sensitivity, Extroversion.
Category: Music & Radio · Type: Person · Subtype: Country music
Demographics of Lainey Wilson fans
| Metric | Value |
|---|---|
| Female | 64.5% |
| Male | 35.5% |
| Average age | 41.4 |
| Estimated audience size | 7,323,004 |
Audience persona
The typical Lainey Wilson fan in United States is more female, around 41.4 years old, with strong Price Sensitivity tendencies and a notable affinity for Volkswagen Up.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Volkswagen Up | 68.97× | Cars & Mobility |
| Kia Sportage | 20.38× | Cars & Mobility |
| Dacia Sandero | 78.37× | Cars & Mobility |
| Tracy Chapman | 19.91× | Music & Radio |
| Willie Nelson | 6.23× | Music & Radio |
| Singer-songwriter | 2.42× | Music & Radio |
| Chris Stapleton | 8.97× | Music & Radio |
| Hobby Lobby | 2.3× | Home & Garden |
| Škoda Auto | 13× | Cars & Mobility |
| Miranda Lambert | 9.17× | Music & Radio |
| Shania Twain | 8.72× | Music & Radio |
| Honda HR-V | 13.6× | Cars & Mobility |
| Melanie Lynskey | 8.65× | Movies & TV |
| Diabetes mellitus awareness | 3.39× | Health |
| Autism Awareness | 4.67× | Health |
| Alan Jackson | 7.17× | Music & Radio |
| Houston Astros | 4.02× | Sports |
| Kelsea Ballerini | 8.25× | Music & Radio |
| Pre-school playgroup | 15.69× | Kids & Family |
| Kacey Musgraves | 10.04× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Price Sensitivity | PREMIUM | 1.68 |
| Extroversion | THRILL | 1.38 |
| Community Orientation | OPEN | 1.29 |
| Risk Appetite | THRILL | 1.23 |
| Family Orientation | CONSERVATISM | 1.21 |
| Tradition | CONSERVATISM | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 78.9% |
| Canada | 7.0% |
| United Kingdom | 4.2% |
See Lainey Wilson audiences in other countries
More Country music audiences in United States
- Dolly Parton (13,164,655)
- Ella Langley (11,916,331)
- Jelly Roll (10,890,317)
- Willie Nelson (9,258,577)
- Megan Moroney (8,562,919)
How to read this data
Audience size is the estimated number of people in United States who actively search for Lainey Wilson. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.