Chris Stapleton Audience in United States

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Chris Stapleton has an estimated audience of 4,308,248 people in United States. 56.4% are female, 43.6% are male, average age 42.5. Top regions: Texas, California, Florida. Top brand affinities: Morgan Wallen, Zach Bryan, Ella Langley, Texas country music, Tyler Childers.

The average Chris Stapleton fan in United States is 42.5 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Morgan Wallen, Zach Bryan, Ella Langley, with strongest over-indexing on Morgan Wallen (8.92× the country average). Demographically, the Chris Stapleton audience skews more female with an average age of 42.5, and over-indexes on personality traits such as DIY Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Chris Stapleton fans

Demographic split for Chris Stapleton audience in United States
MetricValue
Female56.4%
Male43.6%
Average age42.5
Estimated audience size4,308,248

Audience persona

The typical Chris Stapleton fan in United States is more female, around 42.5 years old, with strong DIY Mentality tendencies and a notable affinity for Morgan Wallen.

Top regions in United States

Top regions ranked by reach for Chris Stapleton in United States
RegionReachAffinity
Texas337,0530.91×
California311,1420.66×
Florida238,2860.82×
New York177,3630.74×
Ohio151,4291.14×
Pennsylvania147,1981.01×
Illinois141,1420.98×
North Carolina139,5001.08×
Tennessee139,2101.61×
Michigan116,3251.03×
Georgia110,3510.83×
Virginia101,6580.97×
Indiana93,7661.19×
Kentucky88,1811.63×
Missouri88,1791.27×
New Jersey87,0370.79×
Washington83,2220.96×
Minnesota75,3611.22×
Massachusetts74,0380.87×
Alabama73,6611.22×
South Carolina73,0701.13×
Arizona71,4130.81×
Louisiana66,4721.2×
Wisconsin65,7511.01×
Colorado63,2300.93×
Maryland49,6830.67×
Oregon49,6171×
Arkansas47,0451.33×
Oklahoma46,5880.97×
Iowa39,3821.11×
Mississippi37,9371.07×
Connecticut36,9950.86×
Utah36,0530.93×
Kansas34,6971.02×
Nevada29,4650.71×
West Virginia24,9821.25×
Idaho23,8331.1×
New Hampshire21,4921.27×
Nebraska18,6740.86×
Maine16,5781.07×
New Mexico16,0700.74×
South Dakota15,3541.54×
Montana13,0871.09×
Rhode Island10,2300.75×
North Dakota10,0741.14×
Hawaii9,3660.51×
Delaware9,0180.76×
Washington, District of Columbia8,6750.67×
Vermont7,3960.98×
Wyoming5,9440.93×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Chris Stapleton audience
BrandAffinityCategory
Morgan Wallen8.92×Music & Radio
Zach Bryan11.09×Music & Radio
Ella Langley8.5×Music & Radio
Texas country music7.05×Music & Radio
Tyler Childers14.98×Music & Radio
Dolly Parton6.92×Music & Radio
Willie Nelson8.19×Music & Radio
Megan Moroney8.49×Music & Radio
Alternative country6.57×Music & Radio
Greyhounds6.21×Music & Radio
Riley Green8.85×Music & Radio
American folk music4.02×Music & Radio
Lainey Wilson8.48×Music & Radio
Southern rock4.37×Music & Radio
Toby Keith9.86×Music & Radio
Johnny Cash9.65×Music & Radio
Dwight Yoakam12.36×Music & Radio
Alan Jackson9.41×Music & Radio
Keith Urban8.74×Music & Radio
NCIS (franchise)8.78×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Chris Stapleton audience
TraitClusterScore
DIY MentalityTHRILL1.25
ExtroversionTHRILL1.24
PatriotismCONSERVATISM1.19
TraditionCONSERVATISM1.13
Sports ActivityPOWER1.09
CreativityOPEN1.04

Worldwide distribution

Worldwide audience distribution share by country for Chris Stapleton
CountryShare
United States71.6%
Canada6.2%
United Kingdom5.5%

See Chris Stapleton audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Chris Stapleton have in United States?

Chris Stapleton has an estimated audience of 4,308,248 people in United States, concentrated in Texas and California.

What is the gender split and age of Chris Stapleton fans?

56.4% of Chris Stapleton fans are female, 43.6% are male, with an average age of 42.5 years.

Which brands do Chris Stapleton fans like most?

Chris Stapleton fans show strongest brand affinity for Morgan Wallen (8.92×), Zach Bryan (11.09×), and Ella Langley (8.5×) over the country average.

Where do Chris Stapleton fans live in United States?

Chris Stapleton fans in United States are most concentrated in Texas (reach 337,053), California (reach 311,142), and Florida (reach 238,286). These three regions account for the largest share of the active audience.

What other brands do Chris Stapleton fans also like?

Beyond Chris Stapleton itself, the audience over-indexes on Zach Bryan (11.09×), Ella Langley (8.5×), Texas country music (7.05×), and Tyler Childers (14.98×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Chris Stapleton. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.