Keith Urban Audience in United States

Keith Urban logo

Keith Urban has an estimated audience of 5,328,588 people in United States. 64.2% are female, 35.8% are male, average age 42.0. Top regions: California, Texas, Florida. Top brand affinities: randy travis, Leisure, Lainey Wilson, Kenny Chesney, YouTube Music.

The average Keith Urban fan in United States is 42.0 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include randy travis, Leisure, Lainey Wilson, with strongest over-indexing on randy travis (13.42× the country average). Demographically, the Keith Urban audience skews more female with an average age of 42.0, and over-indexes on personality traits such as Extroversion, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Keith Urban fans

Demographic split for Keith Urban audience in United States
MetricValue
Female64.2%
Male35.8%
Average age42.0
Estimated audience size5,328,588

Audience persona

The typical Keith Urban fan in United States is more female, around 42.0 years old, with strong Extroversion tendencies and a notable affinity for randy travis.

Top regions in United States

Top regions ranked by reach for Keith Urban in United States
RegionReachAffinity
California505,9900.86×
Texas434,5560.95×
Florida336,6960.93×
New York247,9930.83×
Illinois191,4741.08×
North Carolina180,2271.12×
Ohio177,3981.08×
Tennessee173,3741.62×
Pennsylvania172,0520.96×
Michigan152,0371.09×
Georgia144,8550.88×
Virginia111,5670.86×
New Jersey110,8500.82×
Indiana110,8331.14×
Arizona108,9331×
Alabama102,0511.37×
Missouri99,4681.16×
Wisconsin98,9451.23×
Washington98,0650.92×
Minnesota92,2231.21×
Massachusetts89,6570.85×
South Carolina85,8621.07×
Colorado83,9111×
Kentucky78,2511.17×
Oklahoma69,4961.17×
Maryland69,1550.75×
Louisiana63,8230.93×
Oregon58,8750.96×
Nevada51,4461×
Utah50,8261.07×
Iowa49,8141.13×
Connecticut48,5530.91×
Arkansas48,2541.1×
Kansas44,2151.05×
Mississippi38,7730.88×
Idaho31,2891.17×
Nebraska29,8971.12×
West Virginia29,1251.17×
New Mexico24,5340.92×
New Hampshire20,4810.98×
Maine19,4671.02×
Hawaii15,7840.69×
Montana15,4151.04×
Rhode Island13,6630.81×
North Dakota12,2351.12×
South Dakota11,6500.95×
Delaware10,9100.74×
Washington, District of Columbia9,6280.6×
Alaska8,6910.76×
Vermont8,1240.87×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Keith Urban audience
BrandAffinityCategory
randy travis13.42×Music & Radio
Leisure1.52×Travel & Leisure
Lainey Wilson5.68×Music & Radio
Kenny Chesney8.69×Music & Radio
YouTube Music2.71×Internet & Social Media
Teddy Swims6.65×Music & Radio
Ella Langley4.18×Music & Radio
Country music1.68×Music & Radio
Dolly Parton3.92×Music & Radio
Jesus1.87×Politics & Society
Carrie Underwood5.65×Music & Radio
Bible2.29×Politics & Society
Hobby Lobby1.73×Home & Garden
Georgie & Mandy's First Marriage2.87×Movies & TV
Hot Chocolate (band)9.73×Music & Radio
Willie Nelson4.42×Music & Radio
Rascal Flatts11.64×Music & Radio
Alan Jackson5.99×Music & Radio
Megan Moroney4.29×Music & Radio
Cancer awareness2.04×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Keith Urban audience
TraitClusterScore
ExtroversionTHRILL1.33
Community OrientationOPEN1.22
TraditionCONSERVATISM1.15
Family OrientationCONSERVATISM1.12
CreativityOPEN1.08
Social Media UsageJOY1.08

Worldwide distribution

Worldwide audience distribution share by country for Keith Urban
CountryShare
United States48.8%
Australia8.6%
Canada7.9%

See Keith Urban audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Keith Urban have in United States?

Keith Urban has an estimated audience of 5,328,588 people in United States, concentrated in California and Texas.

What is the gender split and age of Keith Urban fans?

64.2% of Keith Urban fans are female, 35.8% are male, with an average age of 42.0 years.

Which brands do Keith Urban fans like most?

Keith Urban fans show strongest brand affinity for randy travis (13.42×), Leisure (1.52×), and Lainey Wilson (5.68×) over the country average.

Where do Keith Urban fans live in United States?

Keith Urban fans in United States are most concentrated in California (reach 505,990), Texas (reach 434,556), and Florida (reach 336,696). These three regions account for the largest share of the active audience.

What other brands do Keith Urban fans also like?

Beyond Keith Urban itself, the audience over-indexes on Leisure (1.52×), Lainey Wilson (5.68×), Kenny Chesney (8.69×), and YouTube Music (2.71×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Keith Urban. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.