Jason Aldean Audience in United States

Jason Aldean logo

Jason Aldean has an estimated audience of 3,219,640 people in United States. 61.9% are female, 38.1% are male, average age 39.7. Top regions: Texas, California, Florida. Top brand affinities: Lainey Wilson, Toby Keith, Ella Langley, Riley Green, Keith Urban.

The average Jason Aldean fan in United States is 39.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Lainey Wilson, Toby Keith, Ella Langley, with strongest over-indexing on Lainey Wilson (6.15× the country average). Demographically, the Jason Aldean audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Extroversion, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Jason Aldean fans

Demographic split for Jason Aldean audience in United States
MetricValue
Female61.9%
Male38.1%
Average age39.7
Estimated audience size3,219,640

Audience persona

The typical Jason Aldean fan in United States is more female, around 39.7 years old, with strong Extroversion tendencies and a notable affinity for Lainey Wilson.

Top regions in United States

Top regions ranked by reach for Jason Aldean in United States
RegionReachAffinity
Texas214,6280.78×
California193,3390.55×
Florida179,1310.82×
Tennessee160,1432.48×
Pennsylvania144,7351.34×
New York125,5100.7×
Georgia118,1021.19×
North Carolina113,7851.17×
Ohio106,8571.08×
Virginia86,7271.11×
Michigan84,2271×
Illinois79,7340.74×
New Jersey72,6940.89×
Wisconsin64,8961.34×
Indiana64,2621.09×
South Carolina63,2831.31×
Alabama60,9981.36×
Missouri56,8491.1×
Arizona54,6590.83×
Kentucky54,2611.34×
Colorado50,1650.99×
Louisiana46,0781.11×
Oklahoma45,1591.26×
Massachusetts40,8810.64×
Minnesota40,8200.88×
Washington39,2510.61×
Nevada34,8421.12×
Arkansas34,3231.29×
Maryland34,2980.62×
Utah29,9481.04×
Oregon29,4400.8×
Mississippi28,8601.09×
Iowa28,7541.08×
West Virginia22,5961.51×
Kansas22,4560.89×
Connecticut20,3700.63×
Idaho19,9191.23×
New Mexico16,6761.03×
Nebraska16,1851×
New Hampshire14,4591.14×
Maine10,5620.92×
South Dakota8,5681.15×
Montana7,8780.88×
Delaware7,8220.88×
Wyoming6,4451.35×
North Dakota6,1790.93×
Rhode Island5,9310.58×
Washington, District of Columbia5,4500.56×
Hawaii4,7230.34×
Vermont4,3400.77×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Jason Aldean audience
BrandAffinityCategory
Lainey Wilson6.15×Music & Radio
Toby Keith7.47×Music & Radio
Ella Langley4.59×Music & Radio
Riley Green5.57×Music & Radio
Keith Urban6.36×Music & Radio
Dolly Parton4.03×Music & Radio
Chris Stapleton6.94×Music & Radio
Jesus1.93×Politics & Society
Zach Bryan5.07×Music & Radio
Morgan Wallen4.02×Music & Radio
George Strait6.15×Music & Radio
Luke Bryan6.7×Music & Radio
Country music1.57×Music & Radio
Megan Moroney4.59×Music & Radio
Bible2.17×Politics & Society
Billy Ray Cyrus7.5×Music & Radio
Willie Nelson4.15×Music & Radio
Alan Jackson5.79×Music & Radio
White (Color)2.38×Home & Garden
Miranda Lambert6.23×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Jason Aldean audience
TraitClusterScore
ExtroversionTHRILL1.4
DIY MentalityTHRILL1.21
Community OrientationOPEN1.15
Sports ActivityPOWER1.1
TraditionCONSERVATISM1.09
CreativityOPEN1.07

Worldwide distribution

Worldwide audience distribution share by country for Jason Aldean
CountryShare
United States87.0%
Canada4.2%
Australia2.3%

See Jason Aldean audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Jason Aldean have in United States?

Jason Aldean has an estimated audience of 3,219,640 people in United States, concentrated in Texas and California.

What is the gender split and age of Jason Aldean fans?

61.9% of Jason Aldean fans are female, 38.1% are male, with an average age of 39.7 years.

Which brands do Jason Aldean fans like most?

Jason Aldean fans show strongest brand affinity for Lainey Wilson (6.15×), Toby Keith (7.47×), and Ella Langley (4.59×) over the country average.

Where do Jason Aldean fans live in United States?

Jason Aldean fans in United States are most concentrated in Texas (reach 214,628), California (reach 193,339), and Florida (reach 179,131). These three regions account for the largest share of the active audience.

What other brands do Jason Aldean fans also like?

Beyond Jason Aldean itself, the audience over-indexes on Toby Keith (7.47×), Ella Langley (4.59×), Riley Green (5.57×), and Keith Urban (6.36×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Jason Aldean. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.