Rascasse Audience Intelligence

George Strait Audience in United States

A data profile of the people who buy, follow and care about George Strait in United States — modelled from more than twelve digital signal sources. George Strait has an estimated audience of 5,218,372 people in United States.

#11among Country music in United States#670among Person in United States#563in Music & Radio

The average George Strait fan in United States is 44.7 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Willie Nelson, Toby Keith, Alan Jackson, with strongest over-indexing on Willie Nelson (7.4× the country average).

Demographically, the George Strait audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical George Strait fan in United States is more female, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Willie Nelson.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the George Strait profile in United States.

Audience size
5.2M
in United States
Gender
57.4%♀
42.6% male
Age
44.7
average years
Country rank
#6420
Person in United States
Fig. 01

Search interest · 12-month trend

+9%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of George Strait fans

57.4% are female, 42.6% are male, average age 44.7.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for George Strait audience in United States
MetricValue
Female57.4%
Male42.6%
Average age44.7
Estimated audience size5,218,372
Fig. 03

Age distribution

Ø 44.7
average years
Age distribution of the George Strait audience in United States
Age bracketShare%
16-1912%
20-2913%
30-3916%
40-4924%
50+36%
Fig. 04

Worldwide distribution

85.7%

of the worldwide George Strait audience comes from United States.

Worldwide audience distribution share by country for George Strait
CountryShare
United States85.7%
Canada4.0%
Brazil1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the George Strait audience in United States is strongest.

Fig. 05

Top regions by affinity

George Strait fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~60K2.23×
02Texas~1M2.19×
03Oklahoma~100K1.92×
04Arkansas~70K1.66×
05South Carolina~100K1.56×
06Iowa~60K1.52×
07South Dakota~20K1.51×
08North Dakota~20K1.50×
09Wyoming~10K1.50×
10Tennessee~200K1.47×
11Montana~20K1.46×
12Mississippi~60K1.43×
13Alabama~100K1.38×
14West Virginia~30K1.37×
15Louisiana~90K1.36×
16Kentucky~80K1.28×
17Kansas~50K1.27×
18Missouri~100K1.23×
19Idaho~30K1.21×
20Utah~50K1.17×
21Nebraska~30K1.16×
22Arizona~100K1.11×
23Indiana~100K1.08×
24North Carolina~200K1.03×
25Minnesota~60K0.88×
26Colorado~70K0.87×
27Ohio~100K0.85×
28Wisconsin~60K0.84×
29Georgia~100K0.82×
30Michigan~100K0.80×
31Oregon~50K0.78×
32Illinois~100K0.75×
33Maine~10K0.73×
34Nevada~40K0.72×
35Alaska~8K0.72×
36Pennsylvania~100K0.68×
37Virginia~80K0.67×
38New Hampshire~10K0.63×
39Florida~200K0.62×
40Washington~60K0.60×
41Delaware~8K0.60×
42California~300K0.49×
43Hawaii~10K0.49×
44Maryland~40K0.48×
45Rhode Island~7K0.44×
46Connecticut~20K0.41×
47Washington, District of Columbia~6K0.41×
48New York~100K0.40×
49Massachusetts~40K0.40×
50New Jersey~50K0.39×
Fig. 06

Affinity by region

Affinity by region — George Strait, United States
0.39×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the George Strait audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for George Strait audience
#·InterestCategoryAffinity×
01Toby KeithMusic & Radio10.23×
02Military pressSports10.18×
03Waylon JenningsMusic & Radio9.89×
04Dwight YoakamMusic & Radio9.53×
05Alan JacksonMusic & Radio9.31×
06Billy Ray CyrusMusic & Radio8.81×
07Garth BrooksMusic & Radio8.11×
08Gene SimmonsMusic & Radio7.95×
09Shania TwainMusic & Radio7.92×
10Kacey MusgravesMusic & Radio7.68×
11Willie NelsonMusic & Radio7.40×
12Chris StapletonMusic & Radio7.35×
13Johnny CashMusic & Radio7.13×
14Judy GarlandMovies & TV6.30×
15Tractor Supply CompanyShopping3.78×
16Hardware storeHome & Garden2.48×
17Fox News ChannelMovies & TV2.36×
18Hobby LobbyHome & Garden1.78×
19NatureHome & Garden1.52×
20Donald TrumpPolitics & Society1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the George Strait audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by George Strait audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.42×
TraditionCONSERVATISM1.60×
Community OrientationOPEN1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by George Strait audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Design AffinityPREMIUM0.71×
Early Adopter MentalityPOWER0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does George Strait have in United States?

George Strait has an estimated audience of 5,218,372 people in United States, concentrated in Texas and California.

02

What is the gender split and age of George Strait fans?

57.4% of George Strait fans are female, 42.6% are male, with an average age of 44.7 years.

03

Which brands do George Strait fans like most?

George Strait fans show strongest brand affinity for Willie Nelson (7.4×), Toby Keith (10.23×), and Alan Jackson (9.31×) over the country average.

04

Where do George Strait fans live in United States?

George Strait fans in United States are most concentrated in Texas (reach ~1M), California (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do George Strait fans also like?

Beyond George Strait itself, the audience over-indexes on Toby Keith (10.23×), Alan Jackson (9.31×), Tractor Supply Company (3.78×), and Donald Trump (1.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Country music audiences in United States

See George Strait audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for George Strait. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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