Rascasse Audience Intelligence

George Strait Audience in United States

George Strait has an estimated audience of 6.1M people in United States.

#10among Country music in United States#521among people in United States#416in Music & Radio

The average George Strait fan in United States is 45.4 years old, more female, and lives primarily in Texas.

By number of fans, George Strait ranks #10 among the 508 objects in Country music in United States — 4.0× the group median.

Its fans are 2.0 years older than the group average of 43.4.

Compared with the other 507 objects in Country music, George Strait fans stand out for their interest in Tractor Supply Company, Fox News Channel and Chick-fil-A.

Most fans live in Texas, California, Florida.

Top affinities include Toby Keith, Military press, Waylon Jennings, with strongest over-indexing on Toby Keith (10.23× the country average).

Demographically, the George Strait audience skews more female with an average age of 45.4, and over-indexes on personality traits such as Patriotism, Tradition.

The typical George Strait fan in United States is more female, around 45.4 years old, with strong Patriotism tendencies and a notable affinity for Toby Keith.

Category: Music & Radio · Type: Person · Subtype: Country music

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
6.1M
in United States
Gender
57.4%♀
42.6% male
Age
45.4
average years
Country rank
#5715
among all objects in United States
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of George Strait fans

57.4% are female, 42.6% are male, average age 45.4.

Fig. 02

Gender split

57.4%
Female
42.6%
Male
Demographic split for George Strait audience in United States
MetricValue
Female57.4%
Male42.6%
Average age45.4
Estimated audience size6.1M
Fig. 03

Age distribution

Ø 45.4
average years
Age distribution of the George Strait audience in United States
Age bracketShare%
16-2412%
25-3413%
35-4416%
45-5424%
55+36%
Fig. 04

Worldwide distribution

85.9%

of the worldwide George Strait audience comes from United States.

Worldwide audience distribution share by country for George Strait
CountryShare
United States85.9%
Canada4.3%
United Kingdom1.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

George Strait fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~90K2.23×
02Texas~900K2.19×
03Oklahoma~100K1.92×
04Arkansas~90K1.66×
05South Carolina~200K1.56×
06Iowa~90K1.52×
07South Dakota~20K1.51×
08North Dakota~20K1.50×
09Wyoming~20K1.50×
10Tennessee~200K1.47×
11Montana~30K1.46×
12Mississippi~80K1.43×
13Alabama~100K1.38×
14West Virginia~40K1.37×
15Louisiana~100K1.36×
16Kentucky~100K1.28×
17Kansas~70K1.27×
18Missouri~100K1.23×
19Idaho~40K1.21×
20Utah~70K1.17×
21Nebraska~40K1.16×
22Arizona~200K1.11×
23Indiana~100K1.08×
24North Carolina~200K1.03×
25Minnesota~90K0.88×
26Colorado~90K0.87×
27Ohio~200K0.85×
28Wisconsin~90K0.84×
29Georgia~200K0.82×
30Michigan~100K0.80×
31Oregon~60K0.78×
32Illinois~200K0.75×
33Maine~20K0.73×
34Nevada~40K0.72×
35Alaska~9K0.72×
36Pennsylvania~200K0.68×
37Virginia~100K0.67×
38New Hampshire~20K0.63×
39Vermont~7K0.63×
40Florida~200K0.62×
41Washington~80K0.60×
42Delaware~10K0.60×
43California~400K0.49×
44Hawaii~10K0.49×
45Maryland~50K0.48×
46Rhode Island~9K0.44×
47Connecticut~30K0.41×
48New York~100K0.40×
49Massachusetts~50K0.40×
50New Jersey~70K0.39×
Fig. 06

Affinity by region

Affinity by region — George Strait, United States
0.39×1.00×2.23×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the George Strait audience vs. the country average
#·InterestCategoryAffinity×
01Toby KeithMusic & Radio10.23×
02Military pressSports10.18×
03Waylon JenningsMusic & Radio9.89×
04Dwight YoakamMusic & Radio9.53×
05Alan JacksonMusic & Radio9.31×
06Billy Ray CyrusMusic & Radio8.81×
07Garth BrooksMusic & Radio8.11×
08Shania TwainMusic & Radio7.92×
09Kacey MusgravesMusic & Radio7.68×
10Willie NelsonMusic & Radio7.40×
11Chris StapletonMusic & Radio7.35×
12Johnny CashMusic & Radio7.13×
13Tim McGrawMusic & Radio6.53×
14Tractor Supply CompanyShopping3.78×
15Dolly PartonMusic & Radio2.96×
16Fox News ChannelNews2.36×
17Britney SpearsMusic & Radio2.19×
18Chick-fil-AFood & Beverages1.71×
19NatureHome & Garden1.52×
20Donald TrumpPolitics & Society1.50×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the George Strait audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the George Strait audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.42×
TraditionCONSERVATISM1.60×
Community OrientationOPEN1.59×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the George Strait audience vs. the country average · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.71×
Design AffinityPREMIUM0.71×
Early Adopter MentalityPOWER0.76×
0×1.00× baseline2×
Appendix

Explore more audiences

More Country music audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in George Strait over the last 12 months. Modelled, not counted; people interested in several persons count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/george-strait-10262” · Methodology