George Strait Audience in United States

George Strait has an estimated audience of 5,106,611 people in United States. 57.4% are female, 42.6% are male, average age 44.7. Top regions: Texas, California, Florida. Top brand affinities: Autism Awareness, Diabetes mellitus awareness, Microblogging, Singer-songwriter, Income tax.

The average George Strait fan in United States is 44.7 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Autism Awareness, Diabetes mellitus awareness, Microblogging, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the George Strait audience skews more female with an average age of 44.7, and over-indexes on personality traits such as Patriotism, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of George Strait fans

Demographic split for George Strait audience in United States
MetricValue
Female57.4%
Male42.6%
Average age44.7
Estimated audience size5,106,611

Audience persona

The typical George Strait fan in United States is more female, around 44.7 years old, with strong Patriotism tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for George Strait in United States
RegionReachAffinity
Texas856,0211.95×
California264,6220.47×
Florida226,0330.65×
North Carolina167,4501.09×
Tennessee155,7941.52×
Illinois151,0030.89×
Ohio142,3720.91×
Pennsylvania129,2210.75×
Georgia126,5240.8×
Michigan120,9780.91×
New York120,1900.42×
Arizona116,5981.12×
Indiana114,9751.23×
Oklahoma104,8631.85×
Missouri103,7241.26×
Alabama102,5231.44×
Louisiana87,5471.33×
Virginia84,7970.68×
Kentucky84,0771.31×
South Carolina80,3961.05×
Iowa73,2911.74×
Arkansas69,8381.66×
Colorado69,5610.86×
Minnesota69,5530.95×
Wisconsin67,4790.88×
Utah61,6741.35×
Mississippi60,2171.43×
Washington58,4090.57×
New Jersey56,2520.43×
Kansas50,3571.25×
Oregon45,0450.77×
New Mexico42,5311.66×
Maryland42,3130.48×
Massachusetts41,2540.41×
Nevada39,3340.8×
West Virginia32,2311.36×
Idaho31,8821.24×
Nebraska30,6771.2×
Connecticut20,2270.39×
Montana19,8651.4×
South Dakota16,6611.41×
North Dakota14,9991.43×
Maine13,2310.72×
New Hampshire13,0080.65×
Wyoming10,5001.39×
Hawaii9,6770.44×
Delaware8,3760.59×
Alaska6,8910.63×
Rhode Island6,1020.38×
Vermont5,0360.56×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for George Strait audience
BrandAffinityCategory
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Income tax13.19×Business & Career
Kia Sportage19.5×Cars & Mobility
Tractor Supply Company5.41×Shopping
Willie Nelson7.83×Music & Radio
Alan Jackson10.72×Music & Radio
Charles, Prince of Wales18.87×Politics & Society
Fox News Channel1.88×Movies & TV
Hobby Lobby2.45×Home & Garden
Billy Ray Cyrus9.84×Music & Radio
Chris Stapleton8.2×Music & Radio
Houston Astros4.5×Sports
Johnny Cash7.52×Music & Radio
Nature1.61×Home & Garden
Gene Simmons8.42×Music & Radio
Honda HR-V13×Cars & Mobility
Dwight Yoakam9.35×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by George Strait audience
TraitClusterScore
PatriotismCONSERVATISM1.4
TraditionCONSERVATISM1.28
ExtroversionTHRILL1.24
Community OrientationOPEN1.21
Family OrientationCONSERVATISM1.16
IndividualismJOY1.07

Worldwide distribution

Worldwide audience distribution share by country for George Strait
CountryShare
United States85.0%
Canada4.6%
Brazil1.6%

See George Strait audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does George Strait have in United States?

George Strait has an estimated audience of 5,106,611 people in United States, concentrated in Texas and California.

What is the gender split and age of George Strait fans?

57.4% of George Strait fans are female, 42.6% are male, with an average age of 44.7 years.

Which brands do George Strait fans like most?

George Strait fans show strongest brand affinity for Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) over the country average.

Where do George Strait fans live in United States?

George Strait fans in United States are most concentrated in Texas (reach 856,021), California (reach 264,622), and Florida (reach 226,033). These three regions account for the largest share of the active audience.

What other brands do George Strait fans also like?

Beyond George Strait itself, the audience over-indexes on Diabetes mellitus awareness (12.48×), Microblogging (12.67×), Singer-songwriter (5.51×), and Income tax (13.19×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for George Strait. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.