Garth Brooks Audience in United States

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Garth Brooks has an estimated audience of 2,992,673 people in United States. 60.9% are female, 39.1% are male, average age 43.0. Top regions: Texas, California, Florida. Top brand affinities: Dolly Parton, Toby Keith, Ella Langley, George Strait, Reba McEntire.

The average Garth Brooks fan in United States is 43.0 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Dolly Parton, Toby Keith, Ella Langley, with strongest over-indexing on Dolly Parton (6.18× the country average). Demographically, the Garth Brooks audience skews more female with an average age of 43.0, and over-indexes on personality traits such as Tradition, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Garth Brooks fans

Demographic split for Garth Brooks audience in United States
MetricValue
Female60.9%
Male39.1%
Average age43.0
Estimated audience size2,992,673

Audience persona

The typical Garth Brooks fan in United States is more female, around 43.0 years old, with strong Tradition tendencies and a notable affinity for Dolly Parton.

Top regions in United States

Top regions ranked by reach for Garth Brooks in United States
RegionReachAffinity
Texas235,8190.92×
California202,1930.61×
Florida145,3420.72×
Tennessee100,4061.67×
New York99,1340.59×
Ohio98,8761.07×
Pennsylvania90,0580.89×
Illinois85,9600.86×
North Carolina81,1820.9×
Georgia77,6340.84×
Michigan76,7670.98×
Oklahoma66,5742×
Missouri58,9951.22×
Arizona58,9550.96×
Indiana58,8681.08×
Virginia58,4490.8×
Washington51,1760.85×
Wisconsin50,2241.12×
Kentucky48,8351.3×
Colorado48,6081.03×
Alabama48,5781.16×
Minnesota48,2301.12×
South Carolina41,2480.92×
Louisiana40,5981.05×
New Jersey38,6770.51×
Massachusetts37,1810.63×
Nevada35,4791.23×
Oregon34,0980.99×
Iowa31,5671.28×
Maryland31,3810.61×
Arkansas30,8791.25×
Kansas29,3961.25×
Utah26,1640.98×
Mississippi25,3421.03×
Connecticut18,5460.62×
Nebraska18,2061.21×
Idaho16,3201.09×
West Virginia15,5081.11×
New Mexico14,3420.96×
Maine10,9421.02×
Wyoming10,2032.3×
New Hampshire10,1340.86×
Montana10,0131.21×
South Dakota7,7501.12×
North Dakota7,6501.24×
Hawaii6,1670.48×
Rhode Island5,9830.63×
Delaware5,2740.64×
Washington, District of Columbia4,9550.55×
Alaska4,6790.73×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Garth Brooks audience
BrandAffinityCategory
Dolly Parton6.18×Music & Radio
Toby Keith9.09×Music & Radio
Ella Langley5.49×Music & Radio
George Strait8.11×Music & Radio
Reba McEntire7.86×Music & Radio
Chris Stapleton8.73×Music & Radio
Zach Bryan6.11×Music & Radio
Morgan Wallen4.86×Music & Radio
Willie Nelson5.61×Music & Radio
Shania Twain8.52×Music & Radio
Lainey Wilson5.86×Music & Radio
Megan Moroney5.42×Music & Radio
Bible2.6×Politics & Society
Country Music Association Awards7.63×Music & Radio
Riley Green5.37×Music & Radio
Country music1.66×Music & Radio
Jesus1.86×Politics & Society
Johnny Cash6.34×Music & Radio
Eric Church9.53×Music & Radio
Alan Jackson6.39×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Garth Brooks audience
TraitClusterScore
TraditionCONSERVATISM1.45
Community OrientationOPEN1.3
ExtroversionTHRILL1.25
Family OrientationCONSERVATISM1.16
Risk AppetiteTHRILL1.12
PatriotismCONSERVATISM1.06

Worldwide distribution

Worldwide audience distribution share by country for Garth Brooks
CountryShare
United States69.5%
Canada7.0%
United Kingdom6.7%

See Garth Brooks audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Garth Brooks have in United States?

Garth Brooks has an estimated audience of 2,992,673 people in United States, concentrated in Texas and California.

What is the gender split and age of Garth Brooks fans?

60.9% of Garth Brooks fans are female, 39.1% are male, with an average age of 43.0 years.

Which brands do Garth Brooks fans like most?

Garth Brooks fans show strongest brand affinity for Dolly Parton (6.18×), Toby Keith (9.09×), and Ella Langley (5.49×) over the country average.

Where do Garth Brooks fans live in United States?

Garth Brooks fans in United States are most concentrated in Texas (reach 235,819), California (reach 202,193), and Florida (reach 145,342). These three regions account for the largest share of the active audience.

What other brands do Garth Brooks fans also like?

Beyond Garth Brooks itself, the audience over-indexes on Toby Keith (9.09×), Ella Langley (5.49×), George Strait (8.11×), and Reba McEntire (7.86×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Garth Brooks. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.