A data profile of the people who buy, follow and care about Eric Church in United States — modelled from more than twelve digital signal sources. Eric Church has an estimated audience of 2,280,850 people in United States.
The average Eric Church fan in United States is 43.4 years old, more female, and lives primarily in North Carolina.
The audience is concentrated in North Carolina, Tennessee, Texas.
Top brand affinities include Willie Nelson, Chris Stapleton, Toby Keith, with strongest over-indexing on Willie Nelson (8.04× the country average).
Demographically, the Eric Church audience skews more female with an average age of 43.4, and over-indexes on personality traits such as Patriotism, Tradition.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Eric Church fan in United States is more female, around 43.4 years old, with strong Patriotism tendencies and a notable affinity for Willie Nelson.
The key figures that characterise the Eric Church profile in United States.
58.4% are female, 41.6% are male, average age 43.4.
| Metric | Value |
|---|---|
| Female | 58.4% |
| Male | 41.6% |
| Average age | 43.4 |
| Estimated audience size | 2,280,850 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 13% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 25% | |
| 50+ | 30% |
of the worldwide Eric Church audience comes from United States.
| Country | Share |
|---|---|
| United States | 89.6% |
| Canada | 6.3% |
| United Kingdom | 1.0% |
Where the Eric Church audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Tennessee | ~100K | 2.51× | |
| 02 | North Carolina | ~100K | 2.33× | |
| 03 | South Dakota | ~10K | 2.02× | |
| 04 | Nebraska | ~20K | 1.79× | |
| 05 | Iowa | ~30K | 1.58× | |
| 06 | South Carolina | ~50K | 1.53× | |
| 07 | Wisconsin | ~50K | 1.47× | |
| 08 | Maine | ~10K | 1.46× | |
| 09 | North Dakota | ~6K | 1.41× | |
| 10 | Minnesota | ~40K | 1.40× | |
| 11 | Kentucky | ~40K | 1.40× | |
| 12 | Arkansas | ~20K | 1.38× | |
| 13 | West Virginia | ~10K | 1.37× | |
| 14 | Missouri | ~40K | 1.32× | |
| 15 | Alabama | ~40K | 1.23× | |
| 16 | Kansas | ~20K | 1.19× | |
| 17 | Ohio | ~70K | 1.12× | |
| 18 | Oklahoma | ~30K | 1.12× | |
| 19 | Idaho | ~10K | 1.12× | |
| 20 | Mississippi | ~20K | 1.09× | |
| 21 | Indiana | ~40K | 1.08× | |
| 22 | Montana | ~6K | 1.02× | |
| 23 | Michigan | ~50K | 0.94× | |
| 24 | Wyoming | ~3K | 0.91× | |
| 25 | Georgia | ~60K | 0.89× | |
| 26 | Virginia | ~50K | 0.89× | |
| 27 | Pennsylvania | ~60K | 0.86× | |
| 28 | Louisiana | ~20K | 0.85× | |
| 29 | Colorado | ~30K | 0.84× | |
| 30 | New Hampshire | ~7K | 0.83× | |
| 31 | Vermont | ~3K | 0.82× | |
| 32 | Utah | ~10K | 0.80× | |
| 33 | Illinois | ~50K | 0.78× | |
| 34 | Delaware | ~4K | 0.75× | |
| 35 | Washington | ~30K | 0.73× | |
| 36 | Oregon | ~20K | 0.73× | |
| 37 | Florida | ~100K | 0.70× | |
| 38 | Washington, District of Columbia | ~4K | 0.67× | |
| 39 | Massachusetts | ~30K | 0.66× | |
| 40 | Maryland | ~20K | 0.61× | |
| 41 | Rhode Island | ~4K | 0.61× | |
| 42 | Connecticut | ~10K | 0.60× | |
| 43 | Texas | ~100K | 0.58× | |
| 44 | New York | ~70K | 0.58× | |
| 45 | New Mexico | ~6K | 0.58× | |
| 46 | Arizona | ~20K | 0.57× | |
| 47 | Nevada | ~9K | 0.47× | |
| 48 | California | ~100K | 0.45× | |
| 49 | New Jersey | ~20K | 0.45× | |
| 50 | Hawaii | ~4K | 0.41× |
The strongest cross-interests of the Eric Church audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Florida Georgia Line | Music & Radio | 14.61× | ||
| 02 | Military press | Sports | 12.84× | ||
| 03 | Hank Williams | Music & Radio | 12.56× | ||
| 04 | Dwight Yoakam | Music & Radio | 11.52× | ||
| 05 | Waylon Jennings | Music & Radio | 11.44× | ||
| 06 | Kane Brown | Music & Radio | 11.39× | ||
| 07 | Chris Stapleton | Music & Radio | 11.28× | ||
| 08 | Kacey Musgraves | Music & Radio | 10.82× | ||
| 09 | Darius Rucker | Music & Radio | 10.12× | ||
| 10 | Toby Keith | Music & Radio | 10.05× | ||
| 11 | Garth Brooks | Music & Radio | 9.53× | ||
| 12 | Alan Jackson | Music & Radio | 8.80× | ||
| 13 | Shania Twain | Music & Radio | 8.44× | ||
| 14 | Billy Ray Cyrus | Music & Radio | 8.42× | ||
| 15 | Jason Aldean | Music & Radio | 8.20× | ||
| 16 | Willie Nelson | Music & Radio | 8.04× | ||
| 17 | Keith Urban | Music & Radio | 5.98× | ||
| 18 | Kid Rock | Music & Radio | 5.64× | ||
| 19 | Whisky | Food & Beverages | 2.76× | ||
| 20 | Hobby Lobby | Home & Garden | 1.76× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.78× | |
| Tradition | CONSERVATISM | 1.56× | |
| Community Orientation | OPEN | 1.52× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 0.76× | |
| Luxury Orientation | PREMIUM | 0.79× | |
| Sustainability | BALANCE | 0.80× |
Eric Church has an estimated audience of 2,280,850 people in United States, concentrated in North Carolina and Tennessee.
58.4% of Eric Church fans are female, 41.6% are male, with an average age of 43.4 years.
Eric Church fans show strongest brand affinity for Willie Nelson (8.04×), Chris Stapleton (11.28×), and Toby Keith (10.05×) over the country average.
Eric Church fans in United States are most concentrated in North Carolina (reach ~100K), Tennessee (reach ~100K), and Texas (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Eric Church itself, the audience over-indexes on Chris Stapleton (11.28×), Toby Keith (10.05×), Kacey Musgraves (10.82×), and Alan Jackson (8.8×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Eric Church. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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