Darius Rucker Audience in United States

Darius Rucker logo

Darius Rucker has an estimated audience of 1,681,008 people in United States. 61.3% are female, 38.7% are male, average age 44.4. Top regions: Texas, California, Florida. Top brand affinities: Michael Irvin, Keith Urban, Gretchen Wilson, Rascal Flatts, Gary Allan.

The average Darius Rucker fan in United States is 44.4 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, California, Florida. Top brand affinities include Michael Irvin, Keith Urban, Gretchen Wilson, with strongest over-indexing on Michael Irvin (19.1× the country average). Demographically, the Darius Rucker audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Darius Rucker fans

Demographic split for Darius Rucker audience in United States
MetricValue
Female61.3%
Male38.7%
Average age44.4
Estimated audience size1,681,008

Audience persona

The typical Darius Rucker fan in United States is more female, around 44.4 years old, with strong Patriotism tendencies and a notable affinity for Michael Irvin.

Top regions in United States

Top regions ranked by reach for Darius Rucker in United States
RegionReachAffinity
Texas115,5660.8×
California104,3770.56×
Florida97,7940.86×
North Carolina75,6601.5×
New York67,8920.72×
South Carolina67,5312.67×
Ohio58,6081.13×
Tennessee54,4141.61×
Georgia54,1071.04×
Pennsylvania53,4340.94×
Illinois49,0410.88×
Alabama47,0892.01×
Virginia44,3561.08×
Michigan42,7850.97×
Arizona42,0481.23×
Maryland38,3951.33×
Indiana34,5561.13×
New Jersey33,6720.79×
Missouri31,0341.15×
Massachusetts30,3020.91×
Wisconsin27,7271.1×
Washington26,3200.78×
Minnesota24,6901.03×
Kentucky23,7611.13×
Colorado21,1710.8×
Louisiana21,0780.97×
Oklahoma17,2550.92×
Connecticut16,4320.97×
Arkansas15,2101.1×
Iowa14,8921.08×
Oregon14,4100.75×
Mississippi13,9211.01×
Kansas11,7900.89×
Nevada11,4650.71×
Utah10,1240.67×
Idaho8,6051.02×
West Virginia8,2201.05×
Maine7,6081.26×
Nebraska7,2200.86×
New Hampshire6,3520.96×
New Mexico6,1870.73×
Rhode Island4,2650.8×
Hawaii4,2010.58×
Delaware4,1680.9×
Montana3,9250.84×
Washington, District of Columbia3,6970.73×
South Dakota3,2210.83×
Alaska3,0160.84×
North Dakota2,7820.81×
Vermont2,3740.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Darius Rucker audience
BrandAffinityCategory
Michael Irvin19.1×Sports
Keith Urban11.7×Music & Radio
Gretchen Wilson19.04×Music & Radio
Rascal Flatts20.49×Music & Radio
Gary Allan32.31×Music & Radio
Jana Kramer21.06×Music & Radio
Midland16.33×Music & Radio
Josh Turner22.88×Music & Radio
Trace Adkins15.77×Music & Radio
Brooks & Dunn17.47×Music & Radio
Ella Langley5.93×Music & Radio
Lainey Wilson7.23×Music & Radio
Jennifer Nettles14.24×Music & Radio
Toby Keith8.96×Music & Radio
Jesus2.43×Politics & Society
Megan Moroney5.98×Music & Radio
Alternative country4.63×Music & Radio
Kenny Chesney9.85×Music & Radio
Chris Stapleton8.33×Music & Radio
Scotty McCreery16.62×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Darius Rucker audience
TraitClusterScore
PatriotismCONSERVATISM1.45
Community OrientationOPEN1.44
Family OrientationCONSERVATISM1.29
ExtroversionTHRILL1.27
TraditionCONSERVATISM1.18
Convenience OrientationPREMIUM1.12

Worldwide distribution

Worldwide audience distribution share by country for Darius Rucker
CountryShare
United States77.7%
Canada7.5%
United Kingdom7.5%

See Darius Rucker audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Darius Rucker have in United States?

Darius Rucker has an estimated audience of 1,681,008 people in United States, concentrated in Texas and California.

What is the gender split and age of Darius Rucker fans?

61.3% of Darius Rucker fans are female, 38.7% are male, with an average age of 44.4 years.

Which brands do Darius Rucker fans like most?

Darius Rucker fans show strongest brand affinity for Michael Irvin (19.1×), Keith Urban (11.7×), and Gretchen Wilson (19.04×) over the country average.

Where do Darius Rucker fans live in United States?

Darius Rucker fans in United States are most concentrated in Texas (reach 115,566), California (reach 104,377), and Florida (reach 97,794). These three regions account for the largest share of the active audience.

What other brands do Darius Rucker fans also like?

Beyond Darius Rucker itself, the audience over-indexes on Keith Urban (11.7×), Gretchen Wilson (19.04×), Rascal Flatts (20.49×), and Gary Allan (32.31×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Darius Rucker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.