A data profile of the people who buy, follow and care about Darius Rucker in United States — modelled from more than twelve digital signal sources. Darius Rucker has an estimated audience of 1,829,299 people in United States.
The average Darius Rucker fan in United States is 44.4 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, California, Florida.
Top brand affinities include Ella Langley, Michael Irvin, Keith Urban, with strongest over-indexing on Ella Langley (5.93× the country average).
Demographically, the Darius Rucker audience skews more female with an average age of 44.4, and over-indexes on personality traits such as Spirituality, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Darius Rucker fan in United States is more female, around 44.4 years old, with strong Spirituality tendencies and a notable affinity for Ella Langley.
The key figures that characterise the Darius Rucker profile in United States.
61.3% are female, 38.7% are male, average age 44.4.
| Metric | Value |
|---|---|
| Female | 61.3% |
| Male | 38.7% |
| Average age | 44.4 |
| Estimated audience size | 1,829,299 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 13% | |
| 30-39 | 17% | |
| 40-49 | 29% | |
| 50+ | 30% |
of the worldwide Darius Rucker audience comes from United States.
| Country | Share |
|---|---|
| United States | 78.6% |
| United Kingdom | 7.3% |
| Canada | 7.0% |
Where the Darius Rucker audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | South Carolina | ~70K | 2.81× | |
| 02 | Alabama | ~40K | 1.68× | |
| 03 | Tennessee | ~50K | 1.50× | |
| 04 | North Carolina | ~70K | 1.48× | |
| 05 | Idaho | ~10K | 1.36× | |
| 06 | New Hampshire | ~8K | 1.20× | |
| 07 | Maine | ~7K | 1.17× | |
| 08 | Ohio | ~60K | 1.15× | |
| 09 | Maryland | ~30K | 1.15× | |
| 10 | Kentucky | ~20K | 1.12× | |
| 11 | Missouri | ~30K | 1.10× | |
| 12 | Wisconsin | ~30K | 1.09× | |
| 13 | Michigan | ~50K | 1.07× | |
| 14 | Arkansas | ~10K | 1.07× | |
| 15 | West Virginia | ~8K | 1.07× | |
| 16 | Virginia | ~40K | 1.06× | |
| 17 | Indiana | ~30K | 1.05× | |
| 18 | Arizona | ~40K | 1.03× | |
| 19 | Mississippi | ~10K | 1.03× | |
| 20 | Iowa | ~10K | 1.02× | |
| 21 | Connecticut | ~20K | 1.01× | |
| 22 | Nebraska | ~9K | 1.01× | |
| 23 | Massachusetts | ~30K | 0.99× | |
| 24 | Pennsylvania | ~60K | 0.98× | |
| 25 | Minnesota | ~20K | 0.98× | |
| 26 | Georgia | ~50K | 0.97× | |
| 27 | Oklahoma | ~20K | 0.96× | |
| 28 | Delaware | ~4K | 0.96× | |
| 29 | South Dakota | ~4K | 0.96× | |
| 30 | North Dakota | ~3K | 0.96× | |
| 31 | Louisiana | ~20K | 0.94× | |
| 32 | Kansas | ~10K | 0.93× | |
| 33 | Montana | ~4K | 0.90× | |
| 34 | Vermont | ~3K | 0.90× | |
| 35 | Florida | ~100K | 0.86× | |
| 36 | Alaska | ~3K | 0.85× | |
| 37 | Colorado | ~20K | 0.83× | |
| 38 | New Mexico | ~7K | 0.82× | |
| 39 | Rhode Island | ~4K | 0.82× | |
| 40 | New Jersey | ~30K | 0.81× | |
| 41 | Washington | ~30K | 0.80× | |
| 42 | Oregon | ~20K | 0.80× | |
| 43 | Nevada | ~10K | 0.80× | |
| 44 | Illinois | ~40K | 0.78× | |
| 45 | Washington, District of Columbia | ~4K | 0.74× | |
| 46 | Texas | ~100K | 0.73× | |
| 47 | New York | ~70K | 0.71× | |
| 48 | Utah | ~10K | 0.68× | |
| 49 | Hawaii | ~4K | 0.61× | |
| 50 | California | ~100K | 0.54× |
The strongest cross-interests of the Darius Rucker audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Vagabond Shoes | Fashion & Accessoires | 55.52× | ||
| 02 | Gary Allan | Music & Radio | 32.31× | ||
| 03 | Josh Turner | Music & Radio | 22.88× | ||
| 04 | Jana Kramer | Music & Radio | 21.06× | ||
| 05 | Rascal Flatts | Music & Radio | 20.49× | ||
| 06 | Michael Irvin | Sports | 19.10× | ||
| 07 | Gretchen Wilson | Music & Radio | 19.04× | ||
| 08 | Brooks & Dunn | Music & Radio | 17.47× | ||
| 09 | Scotty McCreery | Music & Radio | 16.62× | ||
| 10 | Midland | Music & Radio | 16.33× | ||
| 11 | Trace Adkins | Music & Radio | 15.77× | ||
| 12 | Keith Urban | Music & Radio | 11.70× | ||
| 13 | Kenny Chesney | Music & Radio | 9.85× | ||
| 14 | Toby Keith | Music & Radio | 8.96× | ||
| 15 | Chris Stapleton | Music & Radio | 8.33× | ||
| 16 | Lainey Wilson | Music & Radio | 7.23× | ||
| 17 | Ella Langley | Music & Radio | 5.93× | ||
| 18 | Alternative country | Music & Radio | 4.63× | ||
| 19 | Southern rock | Music & Radio | 3.26× | ||
| 20 | Jesus | Politics & Society | 2.43× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.31× | |
| Community Orientation | OPEN | 1.28× | |
| Tradition | CONSERVATISM | 1.24× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.81× | |
| Early Adopter Mentality | POWER | 0.87× | |
| Urban Lifestyle | OPEN | 0.91× |
Darius Rucker has an estimated audience of 1,829,299 people in United States, concentrated in Texas and California.
61.3% of Darius Rucker fans are female, 38.7% are male, with an average age of 44.4 years.
Darius Rucker fans show strongest brand affinity for Ella Langley (5.93×), Michael Irvin (19.1×), and Keith Urban (11.7×) over the country average.
Darius Rucker fans in United States are most concentrated in Texas (reach ~100K), California (reach ~100K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Darius Rucker itself, the audience over-indexes on Michael Irvin (19.1×), Keith Urban (11.7×), Gary Allan (32.31×), and Jana Kramer (21.06×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Darius Rucker. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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