Rascasse Audience Intelligence

Midland Audience in United States

A data profile of the people who buy, follow and care about Midland in United States — modelled from more than twelve digital signal sources. Midland has an estimated audience of 1,581,732 people in United States.

#48among Country music in United States#3378among Person in United States#2035in Music & Radio

The average Midland fan in United States is 35.9 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, Michigan, California.

Top brand affinities include paul smith, Lonestar, Disclosure (band), with strongest over-indexing on paul smith (106.76× the country average).

Demographically, the Midland audience skews balanced with an average age of 35.9, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Midland fan in United States is balanced, around 35.9 years old, with strong Patriotism tendencies and a notable affinity for paul smith.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Midland profile in United States.

Audience size
1.6M
in United States
Gender
45.2%♀
54.8% male
Age
35.9
average years
Country rank
#17064
Person in United States
Fig. 01

Search interest · 12-month trend

-2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Midland fans

45.2% are female, 54.8% are male, average age 35.9.

Fig. 02

Gender split

45.2%
Female
54.8%
Male
Demographic split for Midland audience in United States
MetricValue
Female45.2%
Male54.8%
Average age35.9
Estimated audience size1,581,732
Fig. 03

Age distribution

Ø 35.9
average years
Age distribution of the Midland audience in United States
Age bracketShare%
16-1928%
20-2921%
30-3919%
40-4918%
50+14%
Fig. 04

Worldwide distribution

44.3%

of the worldwide Midland audience comes from United States.

Worldwide audience distribution share by country for Midland
CountryShare
United States44.3%
Australia19.2%
Canada10.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Midland audience in United States is strongest.

Fig. 05

Top regions by affinity

Midland fans by region: top regions in United States
#RegionReachAffinity×
01Texas~700K5.44×
02Michigan~200K3.97×
03New Mexico~20K2.92×
04North Carolina~90K1.83×
05South Dakota~6K1.74×
06Nebraska~10K1.61×
07South Carolina~40K1.52×
08Washington, District of Columbia~7K1.46×
09Kansas~20K1.35×
10Montana~6K1.28×
11Oklahoma~20K1.23×
12Wyoming~3K1.15×
13Arkansas~10K1.14×
14Arizona~40K1.13×
15Iowa~10K1.11×
16Washington~30K1.08×
17Colorado~30K1.08×
18Idaho~9K1.08×
19North Dakota~3K1.06×
20Illinois~50K1.02×
21Missouri~30K1.01×
22Louisiana~20K0.84×
23Virginia~30K0.82×
24Tennessee~30K0.80×
25Indiana~20K0.80×
26Ohio~40K0.77×
27Georgia~40K0.76×
28Alabama~20K0.76×
29Nevada~10K0.74×
30West Virginia~5K0.73×
31Oregon~10K0.72×
32Utah~10K0.72×
33Pennsylvania~40K0.71×
34Kentucky~10K0.69×
35Mississippi~9K0.69×
36Minnesota~10K0.65×
37Alaska~2K0.65×
38California~100K0.64×
39Wisconsin~10K0.60×
40Florida~60K0.56×
41Hawaii~4K0.55×
42Maine~3K0.54×
43Rhode Island~3K0.54×
44New Hampshire~3K0.53×
45Delaware~2K0.53×
46Maryland~10K0.46×
47Connecticut~7K0.44×
48New Jersey~20K0.41×
49New York~40K0.40×
50Massachusetts~10K0.38×
Fig. 06

Affinity by region

Affinity by region — Midland, United States
0.38×1.00×5.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Midland audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Midland audience
#·InterestCategoryAffinity×
01LonestarMusic & Radio121.56×
02opiumHealth113.14×
03paul smithFashion & Accessoires106.76×
04Disclosure (band)Music & Radio96.82×
05Alan TuringPolitics & Society46.88×
06KartellHome & Garden31.38×
07Josh TurnerMusic & Radio24.58×
08Michelle MonaghanMovies & TV20.00×
09BerghainMusic & Radio20.00×
10Sara EvansMusic & Radio19.11×
11Kellie PicklerMusic & Radio18.20×
12Darius RuckerMusic & Radio16.33×
13LeAnn RimesMusic & Radio15.87×
14Burial (musician)Music & Radio13.98×
15Maison MargielaFashion & Accessoires7.33×
16Alison BrieMovies & TV6.50×
17Brittany SnowMovies & TV6.16×
18Discount TireShopping3.29×
19WhataburgerFood & Beverages2.78×
20TicketmasterTravel & Leisure2.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Midland audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Midland audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.68×
Convenience OrientationPREMIUM1.40×
Career OrientationPOWER1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Midland audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.76×
Healthy LifestyleBALANCE0.80×
Design AffinityPREMIUM0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Midland have in United States?

Midland has an estimated audience of 1,581,732 people in United States, concentrated in Texas and Michigan.

02

What is the gender split and age of Midland fans?

45.2% of Midland fans are female, 54.8% are male, with an average age of 35.9 years.

03

Which brands do Midland fans like most?

Midland fans show strongest brand affinity for paul smith (106.76×), Lonestar (121.56×), and Disclosure (band) (96.82×) over the country average.

04

Where do Midland fans live in United States?

Midland fans in United States are most concentrated in Texas (reach ~700K), Michigan (reach ~200K), and California (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Midland fans also like?

Beyond Midland itself, the audience over-indexes on Lonestar (121.56×), Disclosure (band) (96.82×), opium (113.14×), and Alan Turing (46.88×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for Midland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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