Midland Audience in United States

Midland logo

Midland has an estimated audience of 1,773,745 people in United States. 49.4% are female, 50.6% are male, average age 41.9. Top regions: Texas, California, Michigan. Top brand affinities: Ipag Business School, Celadon, UK garage, Guy Fieri, Nebraska.

The average Midland fan in United States is 41.9 years old, balanced, and lives primarily in Texas. The audience is concentrated in Texas, California, Michigan. Top brand affinities include Ipag Business School, Celadon, UK garage, with strongest over-indexing on Ipag Business School (116.63× the country average). Demographically, the Midland audience skews balanced with an average age of 41.9, and over-indexes on personality traits such as Risk Appetite, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Country music

Demographics of Midland fans

Demographic split for Midland audience in United States
MetricValue
Female49.4%
Male50.6%
Average age41.9
Estimated audience size1,773,745

Audience persona

The typical Midland fan in United States is balanced, around 41.9 years old, with strong Risk Appetite tendencies and a notable affinity for Ipag Business School.

Top regions in United States

Top regions ranked by reach for Midland in United States
RegionReachAffinity
Texas613,4014.02×
California139,5160.72×
Michigan125,4702.71×
Florida77,5020.65×
Illinois67,1231.14×
North Carolina63,9751.2×
South Carolina51,5141.93×
Arizona45,8171.27×
New York45,5600.46×
Ohio39,5170.72×
Georgia39,0100.71×
Colorado35,4641.27×
Washington34,6700.97×
Pennsylvania32,2290.54×
Missouri32,2241.13×
Tennessee30,3150.85×
Virginia29,6780.69×
New Mexico28,1863.17×
Indiana25,3780.78×
Oklahoma24,3671.24×
New Jersey19,5650.43×
Kansas18,8681.35×
Iowa18,6261.27×
Louisiana18,5390.81×
Minnesota18,4200.72×
Nebraska17,2371.94×
Alabama16,6850.67×
Oregon16,3110.8×
Wisconsin15,9970.6×
Arkansas15,7431.08×
Kentucky15,5100.7×
Maryland14,1490.46×
Nevada13,7870.8×
Massachusetts13,6580.39×
Utah12,1720.77×
Idaho10,9731.23×
Washington, District of Columbia9,3161.75×
Mississippi9,2180.63×
Connecticut7,6880.43×
Montana6,4431.31×
West Virginia4,9240.6×
South Dakota4,5601.11×
Hawaii3,5180.46×
Wyoming3,3411.27×
North Dakota3,3340.91×
New Hampshire2,8160.4×
Maine2,6690.42×
Rhode Island2,2990.41×
Delaware1,6530.34×
Alaska1,5840.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Midland audience
BrandAffinityCategory
Ipag Business School116.63×Business & Career
Celadon44.6×Home & Garden
UK garage12.15×Music & Radio
Guy Fieri6.63×Movies & TV
Nebraska4.5×Travel & Leisure
Elsword19.91×Games
Israel2.08×Travel & Leisure
Iwi20×
REC TEC Grills17.11×Sports
KLOS25.39×Music & Radio
Pillow1.64×Home & Garden
Sub Zero (Official)7.38×Literature
Elina Svitolina6.58×Sports
Aga Khan IV25.61×Politics & Society
MK2.61×Music & Radio
Figure painting (hobby)3.26×Arts & Culture
KiwiCo3.71×Kids & Family
John Havlicek7.21×Sports
Monogram1.76×Home & Garden
Cadillac Cimarron20×Cars & Mobility

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Midland audience
TraitClusterScore
Risk AppetiteTHRILL1.95
PatriotismCONSERVATISM1.71
Luxury OrientationPREMIUM1.71
Quality AwarenessPREMIUM1.4
Need for SecurityCONSERVATISM1.22
Convenience OrientationPREMIUM1.19

Worldwide distribution

Worldwide audience distribution share by country for Midland
CountryShare
United States48.1%
Australia19.1%
Canada10.0%

See Midland audiences in other countries

More Country music audiences in United States

Frequently asked questions

How many fans does Midland have in United States?

Midland has an estimated audience of 1,773,745 people in United States, concentrated in Texas and California.

What is the gender split and age of Midland fans?

49.4% of Midland fans are female, 50.6% are male, with an average age of 41.9 years.

Which brands do Midland fans like most?

Midland fans show strongest brand affinity for Ipag Business School (116.63×), Celadon (44.6×), and UK garage (12.15×) over the country average.

Where do Midland fans live in United States?

Midland fans in United States are most concentrated in Texas (reach 613,401), California (reach 139,516), and Michigan (reach 125,470). These three regions account for the largest share of the active audience.

What other brands do Midland fans also like?

Beyond Midland itself, the audience over-indexes on Celadon (44.6×), UK garage (12.15×), Guy Fieri (6.63×), and Nebraska (4.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Midland. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.