Sara Evans Audience in United States

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Sara Evans has an estimated audience of 983,299 people in United States. 58.5% are female, 41.5% are male, average age 45.9. Top regions: Texas, Florida, California. Top brand affinities: Jo Dee Messina, Jana Kramer, Jennifer Nettles, Gretchen Wilson, LeAnn Rimes.

The average Sara Evans fan in United States is 45.9 years old, more female, and lives primarily in Texas. The audience is concentrated in Texas, Florida, California. Top brand affinities include Jo Dee Messina, Jana Kramer, Jennifer Nettles, with strongest over-indexing on Jo Dee Messina (73.93× the country average). Demographically, the Sara Evans audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Patriotism, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Singer-songwriter

Demographics of Sara Evans fans

Demographic split for Sara Evans audience in United States
MetricValue
Female58.5%
Male41.5%
Average age45.9
Estimated audience size983,299

Audience persona

The typical Sara Evans fan in United States is more female, around 45.9 years old, with strong Patriotism tendencies and a notable affinity for Jo Dee Messina.

Top regions in United States

Top regions ranked by reach for Sara Evans in United States
RegionReachAffinity
Texas73,4920.87×
Florida42,5460.64×
California37,9930.35×
Ohio37,2881.23×
Tennessee36,6731.86×
Alabama32,1322.34×
Georgia30,6471.01×
North Carolina29,8971.01×
Missouri27,8271.76×
Illinois27,1600.83×
Pennsylvania26,3790.8×
New York24,4810.45×
Michigan22,2540.87×
Kentucky19,7201.6×
Indiana19,2531.07×
Minnesota18,8161.34×
Virginia18,7300.78×
Wisconsin18,6401.26×
Oklahoma18,2341.67×
Arkansas14,5251.79×
South Carolina14,3230.97×
Arizona14,2060.71×
Louisiana12,3950.98×
Washington11,7900.6×
Kansas11,0501.43×
Maryland10,8450.64×
Iowa10,5551.3×
Massachusetts10,4920.54×
West Virginia9,9752.18×
Colorado9,8130.63×
Mississippi9,7511.2×
New Jersey9,1560.37×
Oregon8,4720.75×
Utah7,5740.86×
Idaho6,7401.37×
Nebraska5,7011.16×
New Mexico5,5441.12×
Nevada4,3500.46×
Connecticut4,3030.44×
Montana3,8651.42×
New Hampshire3,6340.94×
Maine2,7840.79×
North Dakota2,7331.35×
South Dakota2,6611.17×
Delaware2,3140.85×
Rhode Island1,5150.48×
Wyoming1,4200.97×
Alaska1,2240.58×
Vermont1,0930.63×
Washington, District of Columbia1,0450.35×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sara Evans audience
BrandAffinityCategory
Jo Dee Messina73.93×Music & Radio
Jana Kramer50.14×Music & Radio
Jennifer Nettles38.39×Music & Radio
Gretchen Wilson38.24×Music & Radio
LeAnn Rimes26.6×Music & Radio
Maddie and Tae70.29×Music & Radio
Cassadee Pope91.18×Music & Radio
The Band Perry58.8×Music & Radio
Cam30.98×Technology & Electronics
Sheplers66.39×Fashion & Accessoires
Hank Williams Jr.21.87×Music & Radio
Kellie Pickler29.1×Music & Radio
Lee Ann Womack41.56×Music & Radio
Midland19.11×Music & Radio
Martina McBride26.67×Music & Radio
Cheyenne Frontier Days35.09×Sports
Lorrie Morgan23.15×Music & Radio
Deana Carter38.55×Music & Radio
Trisha Yearwood17.46×Music & Radio
Llama8.4×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sara Evans audience
TraitClusterScore
PatriotismCONSERVATISM2.02
Community OrientationOPEN1.31
TraditionCONSERVATISM1.19
DIY MentalityTHRILL1.17
Price SensitivityPREMIUM1.16
ExtroversionTHRILL1.14

Worldwide distribution

Worldwide audience distribution share by country for Sara Evans
CountryShare
United States81.3%
Canada5.0%
United Kingdom3.2%

See Sara Evans audiences in other countries

More Singer-songwriter audiences in United States

Frequently asked questions

How many fans does Sara Evans have in United States?

Sara Evans has an estimated audience of 983,299 people in United States, concentrated in Texas and Florida.

What is the gender split and age of Sara Evans fans?

58.5% of Sara Evans fans are female, 41.5% are male, with an average age of 45.9 years.

Which brands do Sara Evans fans like most?

Sara Evans fans show strongest brand affinity for Jo Dee Messina (73.93×), Jana Kramer (50.14×), and Jennifer Nettles (38.39×) over the country average.

Where do Sara Evans fans live in United States?

Sara Evans fans in United States are most concentrated in Texas (reach 73,492), Florida (reach 42,546), and California (reach 37,993). These three regions account for the largest share of the active audience.

What other brands do Sara Evans fans also like?

Beyond Sara Evans itself, the audience over-indexes on Jana Kramer (50.14×), Jennifer Nettles (38.39×), Gretchen Wilson (38.24×), and LeAnn Rimes (26.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sara Evans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.