A data profile of the people who buy, follow and care about Sara Evans in United States — modelled from more than twelve digital signal sources. Sara Evans has an estimated audience of 939,038 people in United States.
The average Sara Evans fan in United States is 45.9 years old, more female, and lives primarily in Texas.
The audience is concentrated in Texas, Florida, California.
Top brand affinities include Jo Dee Messina, Jana Kramer, LeAnn Rimes, with strongest over-indexing on Jo Dee Messina (73.93× the country average).
Demographically, the Sara Evans audience skews more female with an average age of 45.9, and over-indexes on personality traits such as Spirituality, Mindfulness.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Sara Evans fan in United States is more female, around 45.9 years old, with strong Spirituality tendencies and a notable affinity for Jo Dee Messina.
The key figures that characterise the Sara Evans profile in United States.
58.5% are female, 41.5% are male, average age 45.9.
| Metric | Value |
|---|---|
| Female | 58.5% |
| Male | 41.5% |
| Average age | 45.9 |
| Estimated audience size | 939,038 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 28% | |
| 50+ | 36% |
of the worldwide Sara Evans audience comes from United States.
| Country | Share |
|---|---|
| United States | 80.5% |
| Canada | 5.1% |
| United Kingdom | 3.4% |
Where the Sara Evans audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Montana | ~6K | 2.19× | |
| 02 | West Virginia | ~10K | 2.10× | |
| 03 | Alabama | ~30K | 2.06× | |
| 04 | Missouri | ~30K | 1.86× | |
| 05 | Tennessee | ~40K | 1.79× | |
| 06 | North Dakota | ~4K | 1.78× | |
| 07 | Arkansas | ~10K | 1.58× | |
| 08 | Kentucky | ~20K | 1.55× | |
| 09 | Wisconsin | ~20K | 1.46× | |
| 10 | Oklahoma | ~20K | 1.46× | |
| 11 | Iowa | ~10K | 1.42× | |
| 12 | Mississippi | ~10K | 1.36× | |
| 13 | Minnesota | ~20K | 1.31× | |
| 14 | Kansas | ~10K | 1.31× | |
| 15 | South Dakota | ~3K | 1.29× | |
| 16 | Idaho | ~6K | 1.20× | |
| 17 | Nebraska | ~6K | 1.18× | |
| 18 | Ohio | ~30K | 1.15× | |
| 19 | Indiana | ~20K | 1.15× | |
| 20 | Wyoming | ~2K | 1.08× | |
| 21 | Louisiana | ~10K | 1.01× | |
| 22 | New Mexico | ~5K | 0.98× | |
| 23 | South Carolina | ~10K | 0.97× | |
| 24 | North Carolina | ~30K | 0.94× | |
| 25 | Georgia | ~30K | 0.92× | |
| 26 | Illinois | ~30K | 0.90× | |
| 27 | New Hampshire | ~3K | 0.87× | |
| 28 | Delaware | ~2K | 0.87× | |
| 29 | Utah | ~7K | 0.85× | |
| 30 | Maine | ~3K | 0.85× | |
| 31 | Michigan | ~20K | 0.84× | |
| 32 | Texas | ~70K | 0.81× | |
| 33 | Pennsylvania | ~30K | 0.81× | |
| 34 | Virginia | ~20K | 0.79× | |
| 35 | Oregon | ~9K | 0.79× | |
| 36 | Alaska | ~2K | 0.72× | |
| 37 | Arizona | ~10K | 0.65× | |
| 38 | Colorado | ~10K | 0.63× | |
| 39 | Maryland | ~10K | 0.61× | |
| 40 | Rhode Island | ~2K | 0.60× | |
| 41 | Florida | ~40K | 0.58× | |
| 42 | Washington | ~10K | 0.58× | |
| 43 | Massachusetts | ~10K | 0.51× | |
| 44 | Connecticut | ~5K | 0.51× | |
| 45 | Nevada | ~5K | 0.51× | |
| 46 | Hawaii | ~2K | 0.49× | |
| 47 | Washington, District of Columbia | ~1K | 0.49× | |
| 48 | New York | ~20K | 0.41× | |
| 49 | New Jersey | ~10K | 0.38× | |
| 50 | California | ~40K | 0.35× |
The strongest cross-interests of the Sara Evans audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Cassadee Pope | Music & Radio | 91.18× | ||
| 02 | Jo Dee Messina | Music & Radio | 73.93× | ||
| 03 | Maddie and Tae | Music & Radio | 70.29× | ||
| 04 | Sheplers | Fashion & Accessoires | 66.39× | ||
| 05 | The Band Perry | Music & Radio | 58.80× | ||
| 06 | Jana Kramer | Music & Radio | 50.14× | ||
| 07 | Lee Ann Womack | Music & Radio | 41.56× | ||
| 08 | Deana Carter | Music & Radio | 38.55× | ||
| 09 | Jennifer Nettles | Music & Radio | 38.39× | ||
| 10 | Gretchen Wilson | Music & Radio | 38.24× | ||
| 11 | Cheyenne Frontier Days | Sports | 35.09× | ||
| 12 | Cam | Technology & Electronics | 30.98× | ||
| 13 | Kellie Pickler | Music & Radio | 29.10× | ||
| 14 | Martina McBride | Music & Radio | 26.67× | ||
| 15 | LeAnn Rimes | Music & Radio | 26.60× | ||
| 16 | Lorrie Morgan | Music & Radio | 23.15× | ||
| 17 | Hank Williams Jr. | Music & Radio | 21.87× | ||
| 18 | Midland | Music & Radio | 19.11× | ||
| 19 | Trisha Yearwood | Music & Radio | 17.46× | ||
| 20 | Ella Langley | Music & Radio | 4.31× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.66× | |
| Mindfulness | BALANCE | 1.20× | |
| Tradition | CONSERVATISM | 1.20× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.90× | |
| Urban Lifestyle | OPEN | 0.95× | |
| Career Orientation | POWER | 0.95× |
Sara Evans has an estimated audience of 939,038 people in United States, concentrated in Texas and Florida.
58.5% of Sara Evans fans are female, 41.5% are male, with an average age of 45.9 years.
Sara Evans fans show strongest brand affinity for Jo Dee Messina (73.93×), Jana Kramer (50.14×), and LeAnn Rimes (26.6×) over the country average.
Sara Evans fans in United States are most concentrated in Texas (reach ~70K), Florida (reach ~40K), and California (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Sara Evans itself, the audience over-indexes on Jana Kramer (50.14×), LeAnn Rimes (26.6×), Gretchen Wilson (38.24×), and Maddie and Tae (70.29×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Sara Evans. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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