Rascasse Audience Intelligence

Jo Dee Messina Audience in United States

A data profile of the people who buy, follow and care about Jo Dee Messina in United States — modelled from more than twelve digital signal sources. Jo Dee Messina has an estimated audience of 648,743 people in United States.

#98among Country music in United States#7399among Person in United States#4288in Music & Radio

The average Jo Dee Messina fan in United States is 45.1 years old, more female, and lives primarily in Texas.

The audience is concentrated in Texas, Ohio, Florida.

Top brand affinities include Sara Evans, Hank Williams Jr., LeAnn Rimes, with strongest over-indexing on Sara Evans (73.93× the country average).

Demographically, the Jo Dee Messina audience skews more female with an average age of 45.1, and over-indexes on personality traits such as Patriotism, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Jo Dee Messina fan in United States is more female, around 45.1 years old, with strong Patriotism tendencies and a notable affinity for Sara Evans.

Category: Music & Radio · Type: Person · Subtype: Country music

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Jo Dee Messina profile in United States.

Audience size
649K
in United States
Gender
58.5%♀
41.5% male
Age
45.1
average years
Country rank
#31324
Person in United States
Fig. 01

Search interest · 12-month trend

+37%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Jo Dee Messina fans

58.5% are female, 41.5% are male, average age 45.1.

Fig. 02

Gender split

58.5%
Female
41.5%
Male
Demographic split for Jo Dee Messina audience in United States
MetricValue
Female58.5%
Male41.5%
Average age45.1
Estimated audience size648,743
Fig. 03

Age distribution

Ø 45.1
average years
Age distribution of the Jo Dee Messina audience in United States
Age bracketShare%
16-1911%
20-2912%
30-3917%
40-4926%
50+34%
Fig. 04

Worldwide distribution

92.2%

of the worldwide Jo Dee Messina audience comes from United States.

Worldwide audience distribution share by country for Jo Dee Messina
CountryShare
United States92.2%
Canada4.3%
United Kingdom1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Jo Dee Messina audience in United States is strongest.

Fig. 05

Top regions by affinity

Jo Dee Messina fans by region: top regions in United States
#RegionReachAffinity×
01South Dakota~3K2.04×
02North Dakota~2K2.03×
03Montana~3K1.79×
04Idaho~5K1.77×
05Tennessee~20K1.73×
06Maine~4K1.72×
07Nebraska~5K1.66×
08West Virginia~4K1.63×
09New Mexico~5K1.59×
10Oklahoma~10K1.51×
11Wyoming~1K1.46×
12Kentucky~10K1.43×
13Minnesota~10K1.42×
14Arkansas~7K1.39×
15Iowa~7K1.38×
16Missouri~10K1.31×
17Ohio~20K1.28×
18Kansas~6K1.23×
19New Hampshire~3K1.22×
20Oregon~8K1.12×
21Wisconsin~10K1.10×
22Alabama~9K1.05×
23Indiana~10K1.02×
24Michigan~20K1.01×
25Pennsylvania~20K0.96×
26Vermont<1K0.93×
27Utah~5K0.92×
28Mississippi~4K0.87×
29North Carolina~20K0.86×
30Colorado~8K0.81×
31Washington~10K0.80×
32South Carolina~7K0.80×
33Arizona~10K0.79×
34Massachusetts~9K0.76×
35Louisiana~6K0.76×
36Georgia~10K0.74×
37Rhode Island~1K0.73×
38Virginia~10K0.70×
39Illinois~10K0.69×
40Texas~30K0.68×
41Delaware~1K0.64×
42Hawaii~2K0.60×
43Connecticut~3K0.59×
44Florida~20K0.58×
45Washington, District of Columbia<1K0.54×
46Maryland~5K0.50×
47Nevada~3K0.49×
48New York~10K0.39×
49New Jersey~5K0.32×
50California~20K0.30×
Fig. 06

Affinity by region

Affinity by region — Jo Dee Messina, United States
0.30×1.00×2.04×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Jo Dee Messina audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Jo Dee Messina audience
#·InterestCategoryAffinity×
01Sara EvansMusic & Radio73.93×
02Kellie PicklerMusic & Radio40.03×
03Hank Williams Jr.Music & Radio33.66×
04LeAnn RimesMusic & Radio26.66×
05LonestarMusic & Radio24.71×
06Shania TwainMusic & Radio17.13×
07Brittany SnowMovies & TV11.51×
08Weather forecastingHome & Garden7.54×
09QVCMovies & TV6.63×
10Supreme Court of the United StatesPolitics & Society6.49×
11Hilary DuffMovies & TV6.20×
12FedExBusiness & Career5.06×
13Discount storesShopping3.83×
14SubwayFood & Beverages3.36×
15Pizza HutFood & Beverages3.24×
16BeetlejuiceMovies & TV3.19×
17Mortgage loansBusiness & Career3.06×
18Shopping mallsShopping2.57×
19PinterestInternet & Social Media2.53×
20McDonald'sFood & Beverages2.40×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Jo Dee Messina audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Jo Dee Messina audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.90×
Convenience OrientationPREMIUM2.27×
Community OrientationOPEN1.76×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Jo Dee Messina audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.58×
Luxury OrientationPREMIUM0.63×
Healthy LifestyleBALANCE0.65×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Jo Dee Messina have in United States?

Jo Dee Messina has an estimated audience of 648,743 people in United States, concentrated in Texas and Ohio.

02

What is the gender split and age of Jo Dee Messina fans?

58.5% of Jo Dee Messina fans are female, 41.5% are male, with an average age of 45.1 years.

03

Which brands do Jo Dee Messina fans like most?

Jo Dee Messina fans show strongest brand affinity for Sara Evans (73.93×), Hank Williams Jr. (33.66×), and LeAnn Rimes (26.66×) over the country average.

04

Where do Jo Dee Messina fans live in United States?

Jo Dee Messina fans in United States are most concentrated in Texas (reach ~30K), Ohio (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Jo Dee Messina fans also like?

Beyond Jo Dee Messina itself, the audience over-indexes on Hank Williams Jr. (33.66×), LeAnn Rimes (26.66×), Kellie Pickler (40.03×), and Brittany Snow (11.51×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Jo Dee Messina. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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